Retail establishments where goods are sold or personal services are rendered to the general public and which by reason of the size of the establishment, the nature of the goods sold or services rendered, and the scale, nature and character of the activity and facility clearly relates to serving the convenience of the localized (immediate) neighborhoods to which they relate. (Examples: bank and fiduciary institutions, bake shop, retail shop, bookstore, pharmacy, gift shop, clothing and accessories shop, yard goods shop, delicatessen, barbershop or beauty shop, lawyer's office, income tax service office, snack shop, bicycle shop).