Definitions. As used in this section, the following terms shall have the meanings indicated:
ADVERTISING STRUCTURE
Any rigid or semi-rigid material with or without sign displayed thereon situated upon or attached to real property or mobile objects and vehicles outdoors for the purpose of furnishing a background, base or support on which a sign may be posted or displayed.
FUNCTIONAL SIGN TYPES
(1)
DIRECTORY OF OCCUPANTS SIGN
A sign or plate attached to and/or painted upon the facade of a building, listing the tenants or occupants thereof and their respective professions or business activities.
(2)
DIRECTIONAL SIGN
A sign or device intended to direct or point toward a place or which gives verbal directions of any sort.
(3)
IDENTIFICATION SIGN
Any sign, symbol, trademark, structure or similar device used to identify the occupant of any structure, the product made, or the activity being pursued by any individual, business, service or commercial activity.
(4)
OFFICIAL SIGN
Any sign, symbol, or device erected and maintained by the federal government, the State of New Jersey, County of Monmouth or the Borough of Englishtown for the purpose of informing or guiding the public or the protection and promotion of health, safety, convenience and general welfare or any sign of a civic, fraternal or religious organization specifically authorized by the Borough Council of the Borough of Englishtown.
OUTDOOR ADVERTISING SIGN COMPANY
A company in the business of leasing outdoor advertising space and under the licensing power of the Outdoor Advertising Tax Bureau of the Department of the Treasury of the State of New Jersey.
PHYSICAL SIGN TYPES
(1)
GROUND SIGN
A self-supporting sign connected and/or secured to the ground and independent of any other structure, including pylon, pedestal or individual post-type supports.
(2)
PROJECTING SIGN
A sign attached to a vertical structure and/or wall which protrudes from the face of the wall.
(3)
WALL SIGN
A flat, painted sign, individual letters, framed or unframed, which is affixed to any wall or vertical structure.
SIGN
The outdoor and/or indoor display of any writing, printing, picture painting, emblem, drawing or similar device intended to invite or draw the attention of the public to any activity, goods, merchandise, property, business, services, entertainment, amusement or industrial activity or establishment.