Because Jurupa Valley is located within the large, diverse and rapidly expanding Riverside County, the City Council finds that proper sign control is necessary for aesthetic and safety reasons. More specifically, proper sign control is necessary to provide for the preservation and protection of open space and scenic areas, the many natural and man-made resources, and the established rural communities within Jurupa Valley. Proper sign control also safeguards the life, health, property and public welfare of Jurupa Valley residents by providing the means to adequately identify businesses and other sign users, by prohibiting, regulating and controlling the design, location and maintenance of signs, and by providing for the removal and limitation of sign use. It is the intent of this chapter to provide for such control. All displays and signs described herein shall conform to the applicable provisions of this chapter. If any specific zoning classification within this title shall impose more stringent requirements than are set forth within this chapter, the more stringent provisions shall prevail.

(Ord. No. 2018-07, § 4, 9-6-2018)

For purposes of this chapter, the following words or phrases shall have the following definitions.

Abandoned means either of the following:

(1)

Any outdoor advertising display that is allowed to continue for more than one (1) year without a poster, bill, printing, painting, or other form of advertisement or message.

(2)

Any on-site advertising structure or sign that is allowed to continue for more than ninety (90) days without a poster, bill, printing, painting, or other form of advertising or message for the purposes set forth in Section 9.245.020 hereof.

Applicable ordinance shall mean:

(1)

Those ordinances of the County of Riverside regulating outdoor advertising displays and structures adopted and in effect prior to the city's incorporation on July 1, 2011;

(2)

Those ordinances of the County of Riverside adopted by reference by the city upon incorporation by City Ordinance Nos. 2011-01 and 2011-10; and

(3)

Modifications of those ordinances by the city.

Applicable ordinances shall include, but not be limited to, Riverside County Ordinance Nos. 679 and 725, as so modified.

City's general plan means the Jurupa Valley General Plan, and each element thereof adopted by the City Council of the city by Resolution No. 2017-14 on September 7, 2017, and as may be amended by the City Council hereafter.

Digital display means an electronic outdoor advertising display where the message is changed more than once every two (2) minutes, but no more than once every four (4) seconds.

Display face means the surface area of an outdoor advertising display available for the purpose of displaying an advertising message. Display face does not include the structural supports or lighting.

Edge of a right-of-way means a measurement from the edge of a right-of-way horizontally along a line normal or perpendicular to the centerline of the freeway or highway.

Free standing sign means any sign which is supported by one (1) or more columns or uprights imbedded in the ground and which is not attached to any building or structure.

Freeway means the Caltrans right-of-way for the Interstate 15 Freeway and State Route 60 Freeway within or adjacent to the boundaries of the city.

Highway means roads, streets, boulevards, lanes, courts, places, commons, trails, ways or other rights-of-way or easements used for or laid out and intended for the public passage of vehicles or persons.

Illegal outdoor advertising display means any of the following:

(1)

An outdoor advertising structure or outdoor advertising sign erected without first complying with all applicable ordinances and regulations in effect at the time of its construction, erection or use.

(2)

An outdoor advertising structure or outdoor advertising sign that was legally erected but whose use has ceased, or the structure upon which the advertising display is placed has been abandoned by its owner, and not maintained or used for a period of one (1) year or more.

(3)

An outdoor advertising structure or outdoor advertising sign that was legally erected which later became nonconforming as a result of the adoption of an ordinance; the amortization period for the display provided by the ordinance rendering the display nonconforming has expired; and conformance has not been accomplished; provided, however, that any non-conforming outdoor advertising sign that is relocated or reconstructed pursuant to an approved relocation agreement shall no longer be considered non-conforming for purposes of this Code.

(4)

An outdoor advertising structure or outdoor advertising sign which does not comply with this chapter, the state outdoor advertising permit referenced in Section 9.245.030 hereof or any related building permit.

(5)

An outdoor advertising structure or outdoor advertising sign which is such a state that it creates a substantial safety hazard for the public or is structurally unsafe or which creates an attractive nuisance for graffiti or unsafe play.

Illegal on-site advertising structure or sign means any of the following:

(1)

An on-site advertising structure or sign erected without first complying with all applicable ordinances and regulations in effect at the time of its construction, erection or use.

(2)

An on-site advertising structure or sign that was legally erected, but whose use has ceased, or the structure upon which the advertising display is placed has been abandoned by its owner, and not maintained or used to identify or advertise an ongoing business for a period of not less than ninety (90) days.

(3)

An on-site advertising structure or sign that was legally erected which later became nonconforming as a result of the adoption of an ordinance; the amortization period for the display provided by the ordinance rendering the display nonconforming has expired; and conformance has not been accomplished.

Maximum height means the highest point of the structure or sign measured from the average natural ground level at the base of the supporting structure. Provided, however, within the boundaries of the R-VC zone (Rubidoux-Village Commercial), maximum height shall mean the height measured from the average adjacent finish grade (excluding artificial berms and raised planters) to the uppermost portion of the border of the surface area of the sign, except that:

(1)

Structural supports and non-sign architectural features may project above the maximum height limit to the limits prescribed in the applicable zoning ordinances; and

(2)

Signs affixed to the building may be placed at any height as long as the sign conforms to the other regulations of this chapter.

Mobile billboard advertising display means either of the following:

(1)

An outdoor advertising display that is attached to a motor vehicle that carries, conveys, pulls, or transports a sign for the primary purpose of advertising, but shall exclude any outdoor advertising display that:

(a)

Is painted directly upon or are permanently affixed to the body of, an integral part of, or fixture of a motor vehicle for permanent decoration, identification, or display; and

(b)

Does not extend beyond the overall length, width, or height of the motor vehicle.

(2)

An outdoor advertising display that is attached to a wheeled, mobile, non-motorized vehicle, device, or bicycle, that carries, pulls, or transports a sign or billboard, and is for the primary purpose of advertising, in accordance with California Vehicle Code Section 395.5 and sections amendatory or supplementary thereto.

Non-commercial structure or sign means any structure, housing, sign, device, figure, statuary, painting, display, message, placard or other contrivance, which is designed, constructed, created, engineered, intended or used to provide data or information that does not do any of the following:

(1)

Advertise a product or service for profit or for a business purpose;

(2)

Propose a commercial transaction; or

(3)

Relate solely to economic interests.

On-site advertising structure or sign means any structure, housing, sign, device, figure, statuary, painting, display, message placard, or other contrivance, or any part thereof, which is designed, constructed, created, engineered, intended, or used to advertise, or to provide data or information that does either of the following:

(1)

Designates, identifies, or indicates the name of the business of the owner or occupant of the premises upon which the structure or sign is located.

(2)

Advertises the business conducted services available or rendered, or the goods produced, sold, or available for sale, upon the premises where the structure or sign is located.

Outdoor advertising display means an outdoor advertising structure or outdoor advertising sign used for outdoor advertising purposes, including digital displays, except that outdoor advertising display shall not include on-site advertising signs as herein defined and directional sign structures as provided in Chapter 9.245 of the Jurupa Valley Municipal Code. An outdoor advertising display may be commonly known or referred to as an "off-site" or an "off-premises" billboard.

Outdoor advertising sign means any card, cloth, digital, paper, metal, painted, plastic, illuminated or wooden sign of any character placed for outdoor advertising purposes and affixed to an outdoor advertising display or structure.

Outdoor advertising structure means a structure of any kind or character erected, used or maintained for outdoor advertising purposes, upon which any poster, bill, printing, painting or other advertisement of any kind whatsoever may be placed, including statuary, for outdoor advertising purposes. Such structure shall be constructed or erected upon a permanent foundation or shall be attached to a structure having a permanent foundation.

Relocation agreement means an agreement entered into between the city and an outdoor advertising display and/or property owner resulting in the relocation of an existing outdoor advertising display to another parcel of property within the city, or reconstruction of the outdoor advertising display on its existing site.

Scenic highway means any officially designated state or county scenic highway as defined in California Streets and Highway Code Sections 154 and 261 et seq.

Shopping center means a parcel of land not less than three acres in size, on which there exists four or more separate business uses that have mutual parking facilities.

Significant resources means any City, County, state or federal site which has significant or potentially significant social, cultural, historical, archaeological, recreational or scenic resources, or which plays or potentially could play a significant role in promoting tourism. For the purposes of this chapter, the term significant resources shall include, but not be limited to, the following:

(1)

Scenic highways.

(2)

A corridor five hundred (500) feet in width adjacent to both sides of all highways within three-tenths (3/10) of a mile of any regional, state or federal park or recreation area.

(Ord. No. 2018-07, § 4, 9-6-2018)

A.

Outdoor advertising displays permitted in limited areas. No person shall erect, use or maintain an outdoor advertising display in the city except for outdoor advertising displays that meet the following requirements:

(1)

Permitted under a relocation agreement pursuant to Section 9.245.030;

(2)

Permitted within a special outdoor advertising display area pursuant to this section with a required agreement approved by the City Council;

(3)

Permitted within seven hundred fifty (750) feet of the city boundary pursuant to this section with a required agreement approved by the City Council; or

(4)

Permitted as part of a specific plan.

This provision shall not apply to changing of an advertising message or customary maintenance of an existing, lawful nonconforming outdoor advertising display.

B.

Display inventory. In order to evaluate and assess outdoor advertising displays within the city, within one hundred eighty (180) days of the effective date of Ordinance No. 2018-07 and on each fifth anniversary thereafter, and upon notice, each display company with outdoor advertising displays within the city shall submit to the Community Development Director, a current inventory of the outdoor advertising displays they currently own and/or maintain within the city. Failure to submit a current or accurate inventory shall be deemed to be a separate violation of this chapter.

C.

Height adjustments. The owner of an existing outdoor advertising display that complied with all applicable federal, state, and local laws, rules and regulations in effect at the time it was erected may apply for a height adjustment on the form provided by the Community Development Department accompanied by the filing fee established by resolution of the City Council. The Community Development Director shall, within forty-five (45) days of the filing of a complete height adjustment application, approve the height adjustment if the height adjustment standards set forth in subsection D. are met; otherwise, the height adjustment shall be denied.

D.

Height adjustment standards. A height adjustment in excess of the maximum height authorized under this chapter shall be approved if all of the following height adjustment standards are met:

(1)

The outdoor advertising display is not an illegal outdoor advertising display;

(2)

The outdoor advertising display is oriented towards a freeway;

(3)

The outdoor advertising display is within one hundred (100) feet of the nearest edge of a freeway right-of-way line;

(4)

A noise attenuation barrier was fully constructed between the outdoor advertising display and the edge of the freeway after the outdoor advertising display was fully constructed;

(5)

A line of sight study shows that the noise attenuation barrier prevents the display face of the outdoor advertising display from being completely visible to vehicles in one (1) or more approaching freeway traffic lanes at a point six hundred sixty (660) feet from the outdoor advertising display. The six hundred sixty (660) feet shall be measured from the middle of the display face to the middle of each approaching freeway traffic lane. The line of sight study shall be prepared at the owner's expense in accordance with the Community Development Department's line of sight study protocol;

(6)

The maximum height adjustment shall be no more than what is required to make the display face of the outdoor advertising display completely visible to vehicles in all approaching freeway traffic lanes at a point six hundred sixty (660) feet from the display as shown by the line of sight study. In no event, however, shall the maximum height of an outdoor advertising display adjusted under this section exceed a height of forty (40) feet from the roadbed of the adjacent freeway towards which the outdoor advertising display is oriented, or a maximum height of forty (40) feet from the grade on which it is constructed, whichever is greater;

(7)

The owner of any outdoor advertising display that obtains a height adjustment pursuant to this section shall also obtain a building permit from the Division of Building and Safety before increasing the height of the outdoor advertising display; and

(8)

Other than the increase in height, nothing in this section shall be deemed to allow the relocation or enlargement of an existing outdoor advertising display. Nor shall this section be deemed to allow the angle of orientation of the outdoor advertising display to be altered or to allow an increase in the number of display faces on the existing outdoor advertising display.

E.

Nonconforming outdoor advertising displays. All outdoor advertising displays that have been legally permitted and maintained under all applicable ordinances and currently in existence are considered nonconforming, and may not be altered, modified, enlarged or relocated in violation of this chapter unless authorized by a relocation agreement.

F.

Illegal and abandoned outdoor advertising displays. All illegal outdoor advertising displays and all abandoned outdoor advertising displays shall be removed or brought into conformance with this chapter. In enforcing this chapter as it relates to illegal outdoor advertising displays and abandoned outdoor advertising displays (except for mobile billboard advertising displays, which are governed by notice requirements provided in Section 9.245.070) the notice required to be given to owner of the property shall also be given to:

(1)

The owner of the sign, if the identification plate required by California Business and Professions Code Sections 5362 and 5363 is affixed; and

(2)

The advertiser, if any, identified on the sign provided the address of the advertiser can reasonably be determined.

G.

Relocated outdoor advertising displays. The purpose of relocation agreements is to reduce the overall number of legal nonconforming outdoor advertising displays within the city by allowing relocation of outdoor advertising displays in more suitable locations and to provide more attractive, aesthetically pleasing billboard designs, while reducing the number of outdoor advertising displays throughout the city. Nothing in this chapter shall prevent the city from entering into an outdoor advertising display relocation agreement with the owner of an outdoor advertising display pursuant to California Business and Professions Code Section 5412, under the following circumstances:

(1)

Only legal or legal non-conforming outdoor advertising displays are eligible for relocation pursuant to a relocation agreement.

(2)

A relocated outdoor advertising display(s) shall not exceed six hundred seventy-two (672) square feet. Any City-approved relocation agreement must include a requirement that the relocation of the outdoor advertising display(s) will be accompanied by a net reduction of billboards within the city at a three (3) to one (1) ratio unless otherwise agreed to by the city for specific locations. Three (3) additional billboards must be permanently removed from locations within the city for each billboard relocated or reconstructed. The legal nonconforming outdoor advertising display that is/are removed shall be deemed removed only when any and all sign face(s), structure, pole(s) and supports are completely removed from the property upon which they were installed. Unless otherwise provided herein, outdoor advertising displays relocated pursuant to a relocation agreement must comply with all development standards provided in Section 9.245.030 H. Relocated outdoor advertising displays may incorporate digital displays.

H.

Standards for relocated outdoor advertising displays. Relocated outdoor advertising displays shall comply with the following development standards:

(1)

General plan. Outdoor advertising displays shall be consistent with the city's General Plan.

(2)

Zoning. Outdoor advertising display(s) permitted under an approved relocation agreement shall be permitted in any commercial, business park, manufacturing or industrial zone as well as within any public right-of-way, provided that the display meets all of the other requirements of the zoning classification and this chapter. Relocated outdoor advertising displays are expressly prohibited in all other zones. Relocated outdoor advertising displays shall be subject to Section 9.245.030(J)(3), and shall only be relocated to a special outdoor advertising display area.

(3)

Height. The maximum height of an outdoor advertising display permitted pursuant to a relocation agreement shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater.

(4)

Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any outdoor advertising display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.

(5)

Poles. A maximum of two (2) steel poles are allowed for support of an outdoor advertising display.

(6)

Roof mounts. No outdoor advertising display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.

(7)

Number of display faces. No more than two (2) display faces per outdoor advertising display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V-type displays have a separation between display faces of not more than twenty-five (25) feet.

(8)

Display face size. A relocated outdoor advertising display approved pursuant to a relocation agreement may have a total surface area of up to six hundred seventy-two (672) square feet.

(9)

Display movement. No outdoor advertising display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:

(a)

Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and

(b)

Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.

(10)

Mobile displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as an outdoor advertising display.

(11)

Lighting and illumination of displays. An outdoor advertising display may be illuminated, unless otherwise specified, provided that the displays are so constructed that no light bulb, tube, filament, or similar source of illumination is visible beyond the display face. With the exception of digital displays, displays making use of lights to convey the effect of movement or flashing, intermittent, or variable intensity shall not be permitted. Displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.

(12)

Spacing. Unless otherwise provided under a relocation agreement pursuant to this section, no outdoor advertising display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No outdoor advertising display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.

(13)

Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.

(14)

No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.

(15)

No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without the name of the city shall be deemed to be placed, erected, and maintained in violation of this section.

(16)

Other. Such other provisions as the city and owner shall agree upon.

I.

Special outdoor advertising display areas.

(1)

There is hereby created in the city "Special Outdoor Advertising Display Areas." The special outdoor advertising areas are the following:

(a)

I-15 area. Along the I-15 Freeway from the northern city boundary to the southern city boundary.

(b)

State Route 60 area. Along State Route 60 from the western city Boundary to the eastern city boundary.

(c)

Van Buren Boulevard area. Along Van Buren Boulevard from the western city boundary to the southern city boundary.

(d)

Mission Boulevard area. Along Mission Boulevard from Riverview Drive to the eastern city boundary.

(e)

Limonite Avenue area. Along Limonite Avenue from the western city boundary to Wineville Avenue and along Limonite Avenue from Collins Street to Pedley Road.

(2)

There is hereby established the "Special Outdoor Advertising Display Area Map." The official "Special Outdoor Advertising Display Area Map" shall be on file in the Office of the City Clerk and shall be administratively updated as new outdoor advertising displays are erected in the city, pursuant to an agreement approved by the City Council.

(3)

The purpose of these areas is to provide locations and development standards for the placement of digital displays.

(4)

Within a special outdoor advertising display area any person may erect and use a digital display pursuant to an agreement approved by the City Council. Unless otherwise provided herein, digital displays pursuant to an agreement approved by the City Council must comply with all development standards provided in Section 9.245.030 J.

J.

Standards for digital displays in a special outdoor advertising display area or within seven hundred fifty (750) feet of a city boundary. Digital displays in a special outdoor advertising display area or within seven hundred fifty (750) feet of a city boundary shall comply with the following development standards:

(1)

General plan. Digital displays shall be consistent with the city's General Plan.

(2)

Location. An outdoor advertising display shall be placed as close to the nearest edge of the main freeway or street right-of-way line of the underlying special outdoor advertising display area as feasible and within two hundred (200) feet of the nearest edge of said freeway or street right-of-way line. The outdoor advertising display shall be designed to serve and be oriented towards the main street or freeway of the underlying special outdoor advertising display area, or towards the main street if located within seven hundred fifty (750) feet of a city boundary.

(3)

No more than seventeen (17) outdoor advertising displays shall be placed within the special outdoor advertising display areas. Additionally, no more than five (5) outdoor advertising displays shall be permitted within seven hundred fifty (750) feet of a city boundary.

(4)

Height. The maximum height of a digital display shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater.

(5)

Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any digital display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.

(6)

Poles. A maximum of two (2) steel poles are allowed for support of a digital display.

(7)

Roof mounts. No digital display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.

(8)

Number of display faces. No more than two (2) display faces per digital display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V-type displays have a separation between display faces of not more than twenty-five (25) feet.

(9)

Display face size. A digital display approved pursuant to an agreement approved by the City Council may have a total surface area of up to six hundred seventy-two (672) square feet.

(10)

Display movement. No outdoor digital display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:

(a)

Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and

(b)

Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.

(11)

Mobile displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as part of a digital display.

(12)

Lighting and illumination of displays. A digital display shall not use a light bulb, tube, filament, or similar source of illumination is visible beyond the display face. Digital displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.

(13)

Spacing. Unless otherwise provided under an agreement approved by the City Council, no digital display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No digital display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.

(14)

Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.

(15)

No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.

(16)

No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway.

(17)

Other. Such other provisions as the city and owner shall agree upon.

K.

Processing procedure for outdoor advertising displays.

(1)

Application. No outdoor advertising display(s) shall be placed or erected in the city until an agreement has been approved by the City Council. An application for an agreement shall be made to the City Manager pursuant to Section 9.245.030, to place or erect an outdoor advertising display within a special outdoor advertising display area or within seven hundred fifty (750) feet of the city boundary. The application shall include the following:

(a)

A written description of the proposed outdoor advertising display that includes:

(i)

Details of the structure (size, type, and height);

(b)

Site plan drawn to scale, including property boundaries, parcel number, address, exact location of outdoor advertising display, adjacent streets, setbacks from property lines and buildings;

(c)

Outdoor advertising display plans including elevation drawings, overall structure height, display face (square footage of advertising area), materials and construction details, lighting and illumination, structural support details;

(d)

Proof of ownership, or site control pursuant to a lease, of the location where the outdoor advertising display is proposed to be located;

(e)

Any other items as requested by the City Manager.

L.

Cannabis, alcohol and tobacco products advertising restricted.

(1)

Pursuant to the authority of California Business and Professions Code Section 21652, persons who are licensed by the state to engage in commercial cannabis activities shall not:

(a)

Advertise or market on an outdoor advertising display located on an interstate highway or on a state highway which crosses the California border;

(b)

Advertise or market cannabis or cannabis products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume cannabis or cannabis products;

(c)

Publish or disseminate advertising or marketing on an outdoor advertising display concerning cannabis or cannabis products that is attractive to children; or

(d)

Advertise or market cannabis or cannabis products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

Persons who are not licensed by the state to engage in commercial cannabis activities shall not advertise or market cannabis or cannabis products on an outdoor advertising display. "Cannabis" and "cannabis products" shall have the same means as set forth in California Business and Professions Code Division 10, Chapter 1, Sections 26000—26001.

(2)

No person shall:

(a)

Advertise or market alcoholic beverages on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume alcoholic beverages;

(b)

Publish or disseminate advertising or marketing of alcoholic beverages concerning tobacco products on an outdoor advertising display that is attractive to children; or

(c)

Advertise or market alcoholic beverages on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

"Alcoholic beverages" shall have the same meaning as set forth in California Business and Professions Code Division 9, Chapter 1, Sections 23000—23047.

(3)

Pursuant to the authority of California Business and Professions Code Section 22961, no person shall:

(a)

Advertise or market tobacco products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume tobacco products;

(b)

Publish or disseminate advertising or marketing on an outdoor advertising display concerning tobacco products that is attractive to children; or

(c)

Advertise or market tobacco products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

"Tobacco products" shall have the same meaning as set forth in California Business and Professions Code Division 8.5, Sections 22950—22964.

(4)

The primary purpose of this section is to promote the health and safety of young people in the community by reducing the illegal consumption and purchase of alcoholic beverages, cannabis and cannabis products and tobacco products by persons not authorized to purchase or use such products. The restrictions on such advertising are narrowly tailored to specifically restrict advertising only in those circumstances and locations likely to influences these protected groups. The city prohibits commercial and medicinal cannabis (marijuana) in the city in Chapter 11.28 of the Jurupa Valley Municipal Code and regulates the location of alcoholic beverage sales in Title 9 of the Jurupa Valley Municipal Code, including Section 9.240.490. California Business and Professions Code Division 8.5 of the regulations the advertising and promotion of tobacco products to minors.

M.

Enforcement. It shall be unlawful for any person to violate any provision of this chapter or to fail to comply with any provision of this chapter. Any person violating any such provisions or failing to comply with any of the mandatory requirements of this chapter, shall be guilty of a misdemeanor unless the city Attorney elects to prosecute the violation as an infraction. In addition, any person violating the provisions of this chapter shall be subject to the penalties and remedies of Title 1 of this Code, including, without limitation, administrative citations and public nuisance abatement injunctions.

(Ord. No. 2018-07, § 4, 9-6-2018; Ord. No. 2021-09, § 4, 4-15-2021; Ord. No. 2025-11, § 5, 6-5-2025)

No person shall erect an on-site advertising structure or sign in the city that is in violation of the provisions contained within any specific zoning classification in this chapter or that is in violation of the following provisions.

(1)

Freestanding signs.

(a)

Freeways. Located within six hundred and sixty (660) feet of the nearest edge of a freeway right-of-way line.

(i)

The maximum height of a sign shall not exceed forty-five (45) feet.

(ii)

The maximum surface area of a sign shall not exceed one hundred and fifty (150) square feet.

(b)

Shopping centers—All locations. Notwithstanding the provisions of subsection (1)(a) of this section and this subsection (1)(b), an alternate standard for freestanding on-site advertising signs for shopping centers is established as follows:

(i)

The maximum surface area of a sign shall not exceed fifty (50) square feet or one-quarter ¼ of one (1) percent of the total existing building floor area in a shopping center, whichever is greater, except that in any event, no sign shall exceed two hundred (200) square feet in surface area.

(ii)

The maximum height of a sign shall not exceed twenty (20) feet.

(c)

All other locations.

(i)

The maximum height of a sign shall not exceed twenty (20) feet.

(ii)

The maximum surface area of a sign shall not exceed fifty (50) square feet.

(d)

Number of freestanding signs—All locations. Not more than one (1) freestanding sign shall be permitted on a parcel of land, except that if a shopping center has frontage on two (2) or more streets, the shopping center shall be permitted two (2) freestanding signs, provided that the two (2) signs are not located on the same street; are at least one hundred (100) feet apart and the second sign does not exceed one hundred (100) square feet in surface area and twenty (20) feet in height.

(2)

Signs affixed to buildings—All areas.

(a)

No on-site advertising sign shall be affixed on, above or over the roof of any building, and no on-site advertising sign shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.

(b)

The maximum surface area of signs affixed to a building shall be as follows:

(i)

Front wall of building: The surface area of the sign shall not exceed ten (10) percent of the surface area of the front face of the building.

(ii)

Side walls of a building: The surface area of the sign shall not exceed ten (10) percent of the surface area of the side face of the building.

(iii)

Rear wall of a building: The surface area of the sign shall not exceed five (5) percent of the surface area of the rear face of the building.

(3)

Minimum standards. On-site subdivision signs shall be subject to the following minimum standards:

(a)

No sign shall exceed one hundred (100) feet in surface area.

(b)

No sign shall be within one hundred (100) feet of any existing residence that is outside of the subdivision boundaries.

(c)

No more than two (2) such signs shall be permitted for each subdivision.

(d)

No sign shall be artificially lighted.

(4)

On-site identification signs. On-site identification signs affixed to the surface of walls, windows, and doors of permanent structures, which do not exceed four (4) inches in letter height and do not exceed four (4) square feet in area are permitted in addition to any other sign permitted in this chapter.

Anywhere a display, structure or sign is permitted by this chapter, a noncommercial message may be placed on such display, structure or sign.

General provisions for advertising signs within the Rubidoux Town Center. No person shall erect an on-site advertising structure or sign in the designated Rubidoux Town Center and zoned as Rubidoux Village-Commercial (R-VC) that is in violation of the provisions contained within any specific zone classification in this chapter or that is in violation of the following provisions.

(1)

Commercial signs.

(a)

All signs must be mounted on freestanding ground-mounted supports, supported from elements in the landscape such as arbors and arcades, or anchored to the building either with surface mounts, or suspended from walls or ceilings. No roof mounted structures are permitted. Standard pole mounted signs are not permitted.

(b)

Illuminated signs may be used within the Rubidoux-Village Commercial Zone of the Rubidoux Town Center boundaries. Illuminated signs are permitted under the following criteria:

(i)

Internal illumination for text, background or both.

(ii)

External illumination that does not spill over onto adjacent property or over public rights-of-way so as to cause a nuisance or a hazard.

(iii)

Neon type signs in which the sign text and/or graphic design is made up on fluorescent tubes.

(iv)

All conduits and raceways must be concealed unless appropriate to the architectural design of the sign and its support structure.

(c)

Murals and artwork as signage. Murals and other works of art intended to serve as signage to identify, locate or list the goods and/or services provided must comply with the standards of this chapter.

(d)

Projecting signs, cantilevered or supported from a building wall or other structural support may be double sided; however, only one (1) side will be counted in calculating allowable sign area.

(e)

Landmark identification. These identifying elements of building architecture or of the landscape are unique features in the urbanscape of the public street. Landmarks are significant only in relation to their unique identity and limited use:

(i)

Landmark identification is intended to announce a special place and may not be used for product or service advertising.

(ii)

Where architectural or landscape landmarks are created on private property, signage may be affixed or suspended.

(iii)

When permitted signage is affixed to a landmark structure, the sign must remain below the eave, cornice, or parapet cap of the structure and in no case may it project over or above the roof plane. In this circumstance, the height limit is determined by the approved height of the landmark structure. Exception: When the landmark structure is higher than an adjoining roof, a permitted sign may project over the lower roof.

(iv)

A landmark architectural element may be used as a double or triple sided sign support and will count only as a single sign.

(f)

It is required that primary and secondary identification signs, whether freestanding or attached to the building, be designed as a thematically appropriate and compatible component of the building design or of the landscape architecture. Materials, details and colors must be compatible with and appropriate in terms of the overall design of the building's architecture.

(g)

Copy is limited to the name of the business, a logo or logotype, and standard subtext associated with the name of the business of the logo/logotype and limited to a simple recitation of the general goods or services is not permitted.

(h)

Posters and other temporary signage may not be permanently affixed to any exterior portion of the buildings or the landscape.

(i)

Notwithstanding the requirements of the underlying zoning ordinances for the zone classifications, freestanding signs may be placed in setback areas.

(j)

Commercial buildings shall display at least one (1) street address sign visible from the adjoining streets with numerals/letters a minimum of four (4) inches high.

(k)

No standard signs such as franchise, major brand or corporate signs, which have not been modified or specifically designed to meet the requirements of this chapter shall be permitted.

(2)

Shopping center signs. A shopping center is defined as a minimum six-acre development under single ownership or development control having as anchor tenant(s) a major retail user(s).

(a)

Primary identification signs. These are used as the primary identification of the entire shopping center. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs is limited to one (1) per site.

(i)

Freestanding. Limited in area to one hundred and twenty (120) square feet or a maximum of one-quarter ¼ of one (1) percent of the approved building area not to exceed two hundred (200) square feet and not to exceed twenty (20) feet in height.

(ii)

Building mounted. Limited to one hundred and twenty (120) square feet in area.

(b)

Secondary identification signs. These signs serve the same purpose as the primary signs except that they may be located along local streets and alleys. The total number of signs per site is limited to one (1) per street frontage for each local street faced by the building.

(i)

Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.

(ii)

Building mounted. Limited to forty (40) square feet in area.

(3)

Large project identification signs. To be regarded as a large project, a project must meet the following criteria: The parcel or combination of parcels must be a minimum of twenty thousand (20,000) square feet; gross tenant space must be a minimum of twelve thousand (12,000) square feet and there must be a minimum of five (5) lease/tenant spaces.

(a)

Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage.

(i)

Freestanding. Limited to one hundred and twenty (120) square feet in area and may not exceed sixteen (16) feet in height.

(ii)

Building mounted. Limited to eighty (80) square feet in area.

(b)

Secondary identification. The regulations for shopping center secondary identification signage apply.

(4)

Small project identification signs.

(a)

Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage.

(i)

Freestanding. Limited to eighty (80) square feet in area and may not exceed sixteen (16) feet in height.

(ii)

Building mounted. Limited to eighty (80) square feet in area.

(b)

Secondary identification. The regulations for shopping center secondary identification signage apply.

(5)

Single tenant buildings and major tenant identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype. The total number of signs per site is limited to one per frontage for each local street or alley faced by the building or project. However, one additional sign is permitted per frontage facing an enclosed court not visible from a public street.

(a)

Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.

(b)

Building mounted. Limited to forty (40) square feet in area.

(6)

Minor tenants identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype.

(a)

Freestanding or building mounted. Limited to ten (10) square feet in area.

(b)

Number of signs. Limited to one (1); except corner suites and spaces may have one (1) additional sign to be displayed on the alternate frontage, and one (1) additional sign is permitted per frontage facing an enclosed court not visible from a public street.

(c)

Tenant spaces set back under loggias or similar architectural features that serve as pedestrian ways may use one (1) additional sign either on the exterior face of the building (or suspended perpendicular to the building) or under the loggia either building mounted or suspended.

(7)

Door and window tenant identification signs. For individual office and small shape identification: These signs are permitted in addition to all other permitted sign under this section and are mounted or installed on windows and doors visible to passersby.

(a)

Business name identification. Limited to two (2) square feet in area.

(b)

Addresses and suite numbers. Limited to one (1) square foot in area.

(c)

If installed immediately adjacent to the primary entry, this sign may be mounted on the building.

(8)

Special purpose signs.

(a)

Locator boards and tenant directories. Kiosks and freestanding slab type directories are considered architectural features and must comply with the provisions of this section and the development standards of the zone classification for the property. Building mounted sign boxes or slab type directories need only meet the provisions of this section.

(i)

Signs are limited to twelve (12) square feet per face.

(ii)

Signs shall be designed as a component part of the building design or of the landscape architecture. Materials, details and colors must be compatible with an appropriate in terms of the overall design of the complex.

(b)

Flagpoles, banners and flags. Banners and flags are permitted as follows:

(i)

The manner of suspension or support must be compatible with the architectural character of the buildings or the landscape theme.

(ii)

No single flag or banner shall exceed sixty-four (64) square feet nor shall the length exceed fifteen (15) feet.

(iii)

Flag poles are not permitted to exceed seventy (70) feet in height.

(iv)

The copy or message on the flag/banner may be any permitted under the provisions of subsection (7) of this section.

(v)

Banners suspended between buildings must be secured per California Building Code requirements and adequately secured against wind and gravity loads.

(vi)

Flags and banners are to be permanent features of the project. No temporary flags or banners are permitted.

(c)

Special event and sale signage. Special event and sale signage is intended to be temporary, mobile and of short duration.

(i)

The signs may be window mounted or painted for no more than three (3) weeks prior to and during the event; thereafter, the sign must be removed within three (3) working days.

(ii)

These signs may be mounted on kiosks, slabs or wall-mounted announcement boards.

(iii)

Temporary freestanding signs created specifically to announce an event or a sale are limited to eight (8) square feet in area and may be double sided.

(d)

Public facilities identification and directional signs. Special signs for bathrooms, wheelchair access, elevators, telephones, etc., are limited to two (2) square feet; providing, however, that nothing in this chapter is to be construed to contravene the dictates of federal or state legislation with regard to signage for the handicapped.

(e)

Directional signs for access and loading. These directional and instructional signs are limited to four (4) square feet per sign and must be located so that those requiring the directions can easily find them.

(f)

Court name signs.

(i)

Limited to twenty (20) square feet per sign.

(ii)

Limited to one (1) sign for each point of access from public rights-of-way.

(9)

Future facilities signs. These signs are intended to announce the impending development of a facility. They may be freestanding or building mounted.

(a)

Maximum size. Thirty-two (32) square feet in a four-foot by eight-foot panel.

(b)

Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.

(i)

Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), tender, architect, landscape architect and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information.

(ii)

Maximum height. Ten (10) feet.

(iii)

When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.

(10)

Project construction signs.

(1)

Maximum size. Thirty-two (32) square feet in a four-foot by eight-foot panel.

(2)

Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.

(i)

Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), the general contractor, the lender, the architect, landscape and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information.

(ii)

Maximum height. Ten (10) feet.

(iii)

When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.

(11)

Sign materials. Signs may be constructed of the following materials:

(a)

Neon. Neon tube lighting, particularly that of an artistic nature, reflecting the new technology and shaping methods of the medium. Restricted to the Rubidoux Town Center only.

(b)

Wood. Laser carved, sand blasted and built-up wooden signs, particularly those hanging from wall or ceiling brackets and receiving spotlight illumination.

(c)

Metal, brass, copper, gold plate and brushed metal signs. Either plaques or individual letters.

(d)

Wood letters. Wood letters and numbers may be used in locations that are sheltered from the weather.

(e)

Painting signs. Hand painted signs on walls, wood or other backing material, mounted or freestanding.

(f)

Plastic, acrylic and other synthetic materials. Plastic sign bands used in connection with a larger sign board or glazed sign box.

(g)

Concrete. Concrete may be used as a primary sign material and may be either natural or tinted in color. Any surface treatment consistent with the design of the project and the "Rubidoux Village Design Workbook" may be used. When used as a base or structural support material, the design and finish treatment must be consistent with the overall design statement of the project's architecture.

(h)

Banner and flag material. Banners and flags must be of all-weather fabric treated to withstand both water and solar exposure. Treated canvas, sail cloth and woven nylon are acceptable examples. Samples of the materials must accompany the sign permit application.

(12)

Application and processing procedure for Rubidoux Town Center.

(a)

For applications within the Rubidoux Town Center, approval of the design and location of said sign shall be obtained from the Community Development Director.

(b)

Said application shall include any filing fee and such information and documents as may be required by the Community Development Director, in addition to the following:

(i)

A site plan drawn to scale, containing the name, address or telephone number of the applicant, and a general description of the property and/or structure upon which the outdoor advertising sign(s) and/or structure(s) are proposed to be placed.

(ii)

The site plan shall show the precise location, type, and size of the proposed outdoor advertising sign(s) and/or structure(s), all property lines, zoning, and the dimension, location of and distance to the nearest building, public and private roads, and other rights-of-way, building setback lines, and specifically planned future road right-of-way lines, and any and all other information required in such a manner that the proposed sign(s) and/or structure(s) may be readily ascertained, identified, and evaluated.

(13)

Approvals and modifications. The design of all signs for specific projects must accompany the principal use application for site development permit, conditional use permit, or building permit, depending on the nature and size of the proposed project.

(a)

Modification. Where a modification is requested that does not exceed a ten (10) percent deviation from the standards contained in this section, the Community Development Director shall review and approve the request with or without conditions. There shall be a ten-day appeal period from the date of the Community Development Director's decision which shall then be heard before the Planning Commission within forty-five (45) calendar days of the date of appeal. A public hearing is not required for the appeal.

(b)

Amendment to the Rubidoux Village Policy Area Sign Program. Any amendment to the "Rubidoux Village Design Workbook" requiring the sign program shall be reflected in this section.

(c)

A specific plan or large project that seeks to adopt its own sign program may do so. The proposed specific plan project must be compatible with and clearly related to the regulations of this chapter and specific findings must be so made.

(Ord. No. 2012-02, § 1, 6-7-2012; Ord. No. 2021-09, § 4, 4-15-2021; Ord. No. 2025-11, § 7, 6-5-2025)

Editor's note— Ord. No. 2025-11, adopted June 5, 2025, amended the title of § 9.245.060 to read as herein set out. The former § 9.245.070 title pertained to Rubidoux Village policy area signs.

A.

Prohibition. No person shall cause, permit, allow, or suffer the parking of a mobile billboard advertising display, or to cause, permit, allow, or suffer a mobile billboard advertising (as defined in Section 9.245.020) display to be left standing on any public street, highway, sidewalk, public right-of-way, or public lands in the city.

B.

Removal. Pursuant to California Vehicle Code Section 22651(v) and (w) and sections amendatory or supplementary thereto, any peace officer, or any regularly employed and salaried employee of the city, who is engaged in directing traffic or enforcing parking laws and regulations in which the mobile billboard advertising display is located may remove the mobile billboard advertising display located within the territorial limits of the city when the mobile billboard advertising display is found upon any public street or any public lands, if the city has posted signs in accordance with California Vehicle Section 22507(a), giving notice that it is unlawful to park, stand or otherwise allow to remain on any street, any mobile billboard advertising display, or, in the alternative, if all of the following requirements are satisfied:

(1)

When a vehicle, device, or bicycle is a mobile billboard advertising display and is parked or left standing in violation of this Code, if the registered owner of the vehicle was previously issued a warning notice for the same offense;

(2)

A warning notice was issued to a first-time offender at least twenty-four (24) hours prior to the removal of the vehicle. The city is not required pursuant to California Vehicle Code Section 22651(v)(2) and (w)(2) and sections amendatory or supplementary thereto to provide further notice for a subsequent violation prior to enforcement; and

(3)

The warning notice advised the registered owner of the vehicle that he or she may be subject to penalties upon a subsequent violation of this chapter that may include the removal of the vehicle.

C.

Post-storage impound hearing. California Vehicle Code Section 22852 applies to this chapter with respect to the removal of any mobile billboard advertising display that is parked or left standing on a public street, highway, sidewalk or public right-of-way. California Vehicle Code Section 22852 is incorporated by reference as if set forth in full herein and provides, in summary, that whenever an authorized member of a public agency directs the storage of a vehicle, the city shall direct the storage operator to provide the vehicle's registered and legal owner(s) of record, or their agent(s), with the opportunity for a post-storage hearing to determine the validity of the storage. Notice of the storage shall be mailed or personally delivered to the registered and legal owner(s) within forty-eight (48) hours, excluding weekends, as specifically provided for under California Vehicle Code Section 22852. To receive a post-storage hearing pursuant to Chapter 2.40 of the Jurupa Valley Municipal Code, the owner(s) of record, or their agent(s), must request a hearing in person, in writing, or by telephone within ten (10) days of the date appearing on the notice.

(Ord. No. 2018-07, § 6, 9-6-2018)