As used in this article, the following terms shall have the meanings ascribed to them therein:
ABANDONED BILLBOARDA billboard which has carried no message for more than 90 days or which no longer identifies a bona fide business, lessor, product, service, activity, event or message and/or for which no legal owner can be found after public notice or a billboard or billboard structure which does not have an advertising or other message on its display face or the majority of the message has deteriorated to the condition that it is not clearly discernible.
ANIMATED SIGNA sign or any device designed to attract attention by visual means through the movement or semblance of movement by mechanical, electrical or natural means.
BANNERA graphic or sign which has its letters or design applied to cloth, canvas or other flexible material which is durable and weather-resistant.
BILLBOARDA sign that directs attention to a business, commodity, service, entertainment or noncommercial event conducted, sold or offered at a location other than the premises on which the sign is located. Billboards do not include on-premises commercial or temporary off-premises commercial or noncommercial signs placed in residential lawns by or with the consent of residents, owners, occupants, contractors, realtors or by other principals or agents. Each substantially different face of a billboard shall constitute a separate billboard.
B. BACK-TO-BACK BILLBOARDA structure with two parallel and directly opposite billboards with their faces oriented in opposite directions located not more than three feet apart.
C. GROUND BILLBOARDA billboard supported by one or more uprights upon the ground with or without braces and not attached to a building or structure.
BILLBOARD STRUCTUREThe framework, supports, display face(s) and electrical components of the billboard.
DIGITAL BILLBOARDA billboard without moving parts whose content may be changed by electronic process through the use of intermittent light or lights, including light-emitting diodes (LED), liquid crystal display, and plasma image display.
DIRECTIONAL SIGNSAn informational sign indicating entry or exit, loading or service area, fire lanes, parking, no trespassing or a similar sign incidental to the primary use and not itself advertising or naming that use except as required by law.
ERECTION OF SIGNTo install, construct, place, relocate, enlarge substantially, alter, attach, suspend, paint, post or display a sign. Normal maintenance and repair, including refinishing of a conforming sign, is not included in this definition.
FACADE AREA OF FIRST FLOORThe area of one side of a building or portion of a building from the curb level to the bottom edge of any second-story window or the upper edge of a roof or parapet line.
ITEM OF INFORMATIONA word; abbreviation; initial; number or group of numbers up to 10 in a row, including a telephone number, a trademark, logo, symbol, illustration or distinct shape or element. A legal or fictitious name shall count as one word.
SIGN, ADVERTISINGA sign which directs attention to a business, commodity, service or entertainment conducted, sold or offered elsewhere than upon the property on which the sign is located. An advertising sign shall include a commercial billboard.
SIGN, BUSINESSAn accessory sign which directs attention to a business, profession, industry or similar activity conducted upon the property on which the sign is located.