A principal building located on a lot having frontage on two or more streets may have an additional identification sign on the wall facing such additional street or streets. In designated shopping centers, the same shall apply to applicable business establishments located at the corners of the principal building.

A principal building served by a rear or side entrance opening on an approved, off-street public parking area, may, if deemed necessary by the Sign Committee, have an additional identification sign attached to the wall of the building fronting on the parking area, same to be no larger than 50% of the sign permitted on the front wall of the building.

In no event shall there be more than three identification signs, and the aggregate area of all such signs shall not exceed 200% of the area of the sign permitted on the front wall of the building.

Such signs shall be limited to permitted and approved retail business uses and shall not be located above the first floor of any building, and

Such signs as may be identification signs pursuant to Subsection 20-24.2c shall conform with all regulations herein applicable to the same.

The aggregate area of all such signs shall not exceed 50% of the area of the windows or other surfaces through which such signs may be viewed.

Signs affixed to the exterior surfaces of gasoline pumps shall be permitted, limited to identification of the company name or brand name of the gasoline sold, including any associated insignia or emblem, gasoline type and/or grade, and such other information as may be required by law. Such signs shall not extend or project beyond the surfaces on which affixed. In addition, price indicator signs not exceeding 150 square inches in area may be attached to, supported by or suspended from each gasoline pump.

No more than two additional special signs deemed customary and necessary by the Sign Committee may be permitted provided that no such sign exceeds four square feet in area and that such signs are either attached to the front wall of a principal building or located in the rear half of the front yard setback required for the principal building. "Sandwich" and/or "portable" signs and signs affixed to canopy structures are prohibited.

In addition to all other signs permitted in this subsection, a motor vehicle service station may have one permanent, stationary, illuminated or non-illuminated, gasoline price indicator sign attached to the same support stanchion as, but below, the primary business identification sign. Such price sign shall not exceed five feet in height nor four feet in width and shall not be less than 10 feet from the nearest property line. The bottom of such price sign shall not be less than 10 feet above the ground surface, or eight feet if the outer extremities of such price sign are wholly located within a landscaped area. Color limitations pursuant to Subsection 20-24.2n shall apply to the aggregate of all signs attached to the aforesaid support stanchion.

If the lot frontage is less than 100 feet, the sign area shall not exceed 20 square feet and the top of the sign shall be not more than 10 feet above the ground surface.

If the lot frontage is between 100 feet and 200 feet, the sign area shall not exceed 1/5 square feet per foot of frontage and the top of the sign shall be not more than 1/10 feet above the ground surface per foot of frontage.

If the lot frontage is over 200 feet, the sign area shall not exceed 40 square feet and the top of the sign shall be not more than 20 feet above the ground surface.

In the event that locating said sign in accordance with Subsection I above is not possible due to the location of an approved parking area or driveway, the Sign Committee may permit said sign to be located in the front half of the front yard setback required for the principal building, but in no event closer than 10 feet to any property line.

Notwithstanding the provisions of Subsection 20-24.4b, all such signs shall have substantially the same rectangular configuration and color scheme; shall be substantially the same height, not exceeding three feet; and shall have a sign width not exceeding 85% of the width of the business's storefront portion of the building facade on which it is affixed or 30 feet, whichever is less, and

Each such sign shall be located so that it is centered horizontally, within that portion of the business's storefront facade on which the sign is affixed; each such sign shall be substantially in line, vertically, with identification signs affixed to contiguous business establishments; and, in the event the roof line is irregular in shape or other special circumstances exist, the location of the sign shall be as specified by the Sign Committee, and

The exposed molding, trim or casing of the sign and the sign face shall be plastic, aluminum or other metal, and

The conditions set forth in Subsections 1, 2 and 3 hereof shall only be applicable to building storefronts less than 60 feet in width and then only if there are at least four such storefronts in the principal building, unless the Sign Committee determines that the implementation of the conditions, in any specific instance, would be impractical, unreasonable or unnecessary.

Buildings in shopping centers, as designated by the Planning Board, with business storefronts equal to or greater than 60 feet in width may have one wall-mounted identification sign and one logo identifying each approved business use (which shall be clearly distinct from the ordinary and customary operations of the principal use; for example, within a supermarket, a pharmacy, a bank, a liquor store or a catering operation may each be considered a separate approved business use; a deli, a bakery, household goods, produce, for example, would not constitute a separate approved business use) within said storefront, all of which shall comply with the following conditions;

Notwithstanding the provisions of Subsection 20-24.2i4, contiguous retail businesses which are located exclusively on the second floor of a building may be permitted to attach an identification sign of the front wall of each such establishment if, in specific cases, the Sign Committee or Planning Board determines that alternate permitted locations would not provide adequate identification of such uses or occupancies. Such signs shall otherwise fully conform with the provisions of this section.

Such sign shall be permitted in lieu of any other free-standing signs permitted pursuant to Subsection i., and

Such sign may identify all existing, approved uses or occupancies located within such area, subject to the provisions of Subsection 20-24.2c., and

Such sign shall not exceed 2.25 square feet in area per foot of sign setback from the nearest property line or a total sign area of 150 square feet, whichever is the lesser, and

The top of such sign shall not be more than one foot above the ground surface per foot of sign setback from the front property line, but in no event more than 25 feet above the ground surface nor required to be less than 10 feet above the same; and

Such sign shall not be located closer than 10 feet to any property line, and

Where the shopping area has frontage on two arterial streets, pursuant to Subsection 19-9.1d of the Subdivision of Land Ordinance, one such sign may be permitted along each such street.