Building height limitations shall apply to all structures on the property, but shall not apply to chimneys, spires, gables, cupolas, standpipes, clock and other ornamental towers, conventional television antennas and similar, customary and necessary structures and mechanical appurtenances, atriums or vestibules, provided that no such exception shall cover at any level more than 10% of the applicable roof area nor shall the height of any such exception exceed the actual or maximum permitted height of the principal building, whichever is less, by more than 30%. In addition to the foregoing limitation, in the case of an exception for an atrium or vestibule, no other floor area other than the ground floor shall be permitted under such an atrium or vestibule and the total floor area of same shall not exceed 3% of the floor area of the ground floor of the principal building.