One identification sign attached to and parallel with, but not painted on, the front wall of a principal building, which sign may identify all existing, approved uses or occupancies within the building and/or the name and/or the street number of the building. A street number sign may be separate from the principal identification sign, subject to the provisions of Subsection 5, of Subsection 20-24.2i.

For principal buildings with less than 20,000 square feet of building footprint which are not within a Township shopping center, as designated by the Planning Board, the maximum height of any identification sign attached to the front wall of a principal building shall not exceed three feet when measured vertically from its lowest point to the highest point, except as otherwise provided elsewhere herein. The maximum width of such sign shall not exceed 85% of the width of the building wall or 30 feet, whichever is less. In no event shall the area of such sign exceed 15% of the area of the building wall on which it is attached. Sign areas and building wall areas shall be measured in accordance with the provisions of Subsection 20-24.2g.

Notwithstanding anything contained herein to the contrary, any principal building with 20,000 square feet or more of building footprint not located within a Township shopping center, as designated by the Planning Board, may have one wall-mounted identification sign and one logo on the front wall of the building identifying each approved business use (which shall be clearly distinct from the ordinary and customary operations of the principal use; for example, within a supermarket, a pharmacy, a bank, a liquor store or a catering operation may each be considered a separate approved business use; a deli, a bakery, household goods, produce, for example, would not constitute a separate approved business use) within said building, subject to the following conditions:

Signs located within a principal building which are visible or directed to be seen by the general public from the outside of the building shall be permitted and shall be exempt from application and permit, subject to the following conditions:

One non-illuminated temporary sign advertising the prospective sale or rental of the premises upon which it is maintained shall be permitted. Such sign shall not exceed one-fourth square foot in area per foot of sign setback from the property line, except that no such sign shall be required to be less than eight square feet nor permitted to be greater than 12 square feet. Such sign shall be removed within seven days after the consummation of the lease or sale transaction. The location of such sign shall conform to location regulations applicable to permanent identification signs on the same property, and the lower edge of any such free-standing sign shall not be more than two feet above the ground surface.

Notwithstanding the various provisions contained herein, a sign may include a symbol depicting a registered trademark (logo) provided that said symbol is within the permitted height and width of the sign itself, and further provided that the width of the symbol is no greater than the permitted height of the sign. Said symbol need not conform with any color requirements for the main body of the sign nor any color limits. The total area of the symbol shall be included in the calculation for total allowable sign area, and shall not be in addition to said allowable area.

To maintain the attractive uniformity of signage at Township shopping centers, as designated by the Planning Board, wall-mounted identification signs affixed to business establishments within such centers shall comply with the following conditions, and as such conditions may be codified by the Planning Board, upon the recommendation of the Sign Committee pursuant to Subsection 18A-8.1 of the Land Use Procedures Chapter:

A pylon or freestanding sign, detached from the building in a planned shopping center containing a minimum floor area of 20,000 square feet shall be permitted subject to the following conditions:

One identification sign shall be permitted on an awning, canopy or similar structure subject to the provisions of Subsection 20-24.4f.

Except for planned shopping centers, one pylon or freestanding identification sign per principal building to identify all existing, approved uses or occupancies on the lot and/or the name and/or the street number of the building(s) shall be permitted. If the front yard setback to the principal building is less than 50 feet, such sign shall be in the alternative to, but not in addition to, the sign permitted by Subsection a. Such sign shall be located in the rear half of the front yard setback required for the principal building or set back 25 feet, whichever is less, and shall be subject to the following conditions: