The following alphabetically listed definitions shall be used when interpreting this sign ordinance. Refer to Chapter
17.10 of this title for provisions relating to the interpretation of ambiguity or omissions.
"Advertising structure"means a structure of any kind or character, including statuary erected or maintained for outdoor advertising or attention calling purposes, on which any poster, bill, printing, painting, or other advertisement, identification, or directions of any kind may be placed, including statuary which implies a message in itself or which calls attention to the premises on which it is constructed. The term "advertising structure" does not apply to public art.
"Animated sign"means a sign with action, motion, or moving parts, including devices activated by wind or forced air, or human power, and signs that revolve. This definition does not include revolving barber poles.
"Awning"means a temporary shelter, which protrudes from, and is supported entirely by, the exterior wall of a building. For the purposes of sign regulations, any sign on an awning shall observe all applicable provisions of the Zoning Code. For example, awning signs shall count toward overall size regulations and shall not project over public rights-of-way.
"Balloon"means a type of sign or advertising display consisting of a nonporous bag of material filled with heated air, a gas lighter than air, or air under pressure and used for advertising purposes.
"Billboard"means a permanent structure sign with a display face exceeding 32 square feet that is used to display off-site commercial messages.
"Boxing"means a technique used for calculating the area of irregularly shaped sign copy and graphics. Boxing means to draw a series of parallel lines around the area of the sign element being measured. These parallel lines are connected to enclose the sign element within a contiguous area consisting of rectangles and/or parallelograms. For the purpose of calculating allowable sign area, the cumulative area of the rectangles and parallelograms is considered to be the area of the sign element.
"Building face extension sign"means a sign that appears to be a direct vertical extension of a building face, but which in reality projects above the roofline of a building. A building face extension sign forms a continuous connection with the building face or wall toward which it is oriented and shall not extend higher than three feet above the building wall to which it is attached.
"Canopy sign"means a sign attached, painted, or suspended from a canopy or similar architectural feature, but which does not project above the supporting canopy.
"Commercial message, or commercial speech"means a message displayed on a sign that proposes a commercial transaction or is related primarily to the economic interests of the speaker and its audience. Messages promoting professional services are within this definition.
"Community service sign"means an advertising structure or sign less than one hundred square feet in total area (all display faces combined) that serves to identify approved community-wide events.
"Construction sign"means a temporary sign located on property where a building permit or equivalent has been issued, actual building or construction is taking place, and no certificate of completion or certificate of occupancy has yet been issued.
"Electronic message display"means a sign with either a fixed or changeable display which may be changed by electronic processes or remote control, which may include words and/or pictures and composed of a series of lights, light emitting diodes (LEDs) or liquid crystal displays (LCDs) or functionally similar signs.
"Feather banner"means a freestanding temporary sign typically constructed of a single plastic or metal shaft driven in the ground with an attached pennant that is vertically elongated and mounted to the shaft.
"Flashing sign"means a sign with lights or reflective materials that flashes, strobes, or reflects light, or that changes in image or intensity more frequently than once each four seconds. Time and temperature indicators and traditional revolving barber poles are not within this definition.
"Freeway-oriented sign"means a sign within 660 feet of a freeway, which has copy that is directed toward, and intended to be viewed from, a freeway.
"Incidental, or directional, sign"means a sign that provides functional information that is incidental, supplemental or accessory to a permitted use on a property, or direction and distance information for the use of pedestrians or motorists. Such signs typically display information such as Entrance, Exit, Telephone, Restrooms, etc.
"Inflatable object"means a type of sign or advertising display greater than sixteen inches in diameter at its widest point and consisting of a nonporous material that is filled with or activated by heated air, a gas lighter than air, or air or a gas under pressure, and used for purposes of advertising, attracting attention, or conveying a visual image.
"Menu board sign"means an informational sign used in conjunction with drive-through restaurants or other establishments that serve or communicate with customers, clients or members who are located in their motor vehicles.
"Monument sign"means a low-profile freestanding structure eight feet or less in height and length, and two feet or less in width, containing a sign area of no more than 48 square feet per sign face, and no more than 96 square feet per sign. A monument sign shall include a solid foundation. A monument sign shall require a building permit.
"Noncommercial speech, or noncommercial message"means sign copy or graphics that do not relate primarily to the economic interests of the speaker or audience, or do not propose an economic transaction or the providing of professional services. Such speech or messages typically consist of visual expression of opinion on topics of public concern and debate, including but not limited to, politics and religion.
"Off-premises or off-site sign"means a sign that displays commercial information, copy or image that does not pertain to goods or services available at the same location where the sign is located. The off-premises/on-premises distinction (or the off-site/on-site distinction) refers only to commercial messages.
"On-premises or on-site sign"means a sign that at any time carries any commercial advertising, identification or directions pertaining to the same location. The off-premises/on-premises distinction (or the off-site/on-site distinction) refers only to commercial messages.
"Permanent sign"means a sign of a non-temporary nature requiring a building permit or a sign permanently fixed in a lawful location.
"Pole sign" or "freestanding sign"means a separate and detached on-premises sign or advertising structure, which receives its support from one or more poles, columns, uprights, braces, pillars or similar devices.
"Portable sign"means a type of sign that is easily moved from one location or position to another. Such signs are typically mounted on vehicles or trailers, or made of such lightweight materials that they may be moved by hand to another location. This definition also includes "A-framed signs," "sandwich boards," and "stake signs."
"Projecting sign"means a sign which projects or extends outward from the face of any building and which uses the building wall as its main source of support. For the purposes of this chapter, a standard size barber pole projecting no more than one foot from the face of a building shall be considered a projecting sign, but shall not fall under the limitations prescribed in Section
17.190.200(C) "Real estate sign"means a temporary sign mounted on real estate that provides information regarding any proposed economic transaction involving real estate, including, but not limited to, "for sale," "for rent," "for lease," etc., except that signs displaying information about short-term rentals, such as hotel and motel signs, are not within this definition.
"Real estate sign, off-site" or "off-site real estate sign"means an "off-premises sign" that is displayed for a temporary duration and which is located on property other than that which is being advertised for sale, lease, rental or exchange. The property being advertised for sale, lease, rental or exchange shall be located within the city of El Cajon. "Open house" signs are included in this definition.
"Roof sign"means a sign erected upon or above a roof or parapet wall of a building and is wholly or partially supported by such building, and which projects above the highest part of such roof or parapet wall.
"Sign"means any mark, display, visual image, or painted character, on any card, cloth, paper, metal, or screen, that is mounted, supported, or displayed on any wooden structure, wall, bush, rock, fence, or other mounting or supporting device, and is visible from any public right-of-way within or adjacent to the city. The word "sign" also includes any graphic announcement, declaration, demonstration, display, illustration, or insignia used to promote the interest of any person when the same is placed out of doors in view of the general public. However, the following are excluded from this definition:
1. Address Number. When 12-inches or less for buildings, and when 8-inches or less for individual ground floor tenants mounted on an applicable storefront; See Section
17.190.110 for address minimum standards.
2. Architectural Features. Decorative or architectural features of buildings (not including lettering, trademarks, or moving parts);
3. Fireworks, etc. The legal use of fireworks, candles and artificial lighting not otherwise regulated by this chapter;
4. Grave stones or grave markers;
5. Interior Signs. Signs or other visual communicative devices that are located entirely within a building or other enclosed structure and are not visible from the exterior thereof, provided the building or enclosed structure is otherwise legal;
6. Manufacturers' Marks. Marks on tangible products that identify the maker, seller, provider or product, and that customarily remain attached to the product even after sale;
7. Mass Transit. Visual images on duly licensed mass transit vehicles that legally pass through the city;
8. Memorial tablets, plaques and directional signs for community historical resources;
9. Newsracks and newsstands;
10. Personal Appearance. Items or devices of personal apparel, decoration or appearance, including tattoos, makeup, costumes (but not including commercial mascots); and
11. Symbols Embedded in Architecture. Symbols of noncommercial organizations or concepts, including, but not limited to, religious, or political symbols, when such are permanently integrated into the structure of a permanent building that is otherwise legal.
"Sign face"means the entire communicative area of a sign, including any background area that demarks or emphasizes the visual image, not including architectural and structural features that function as mounting or support devices.
"Sign spinner"means an individual who holds, flips, or spins a portable sign containing a commercial message at a location intended to attract the attention of motorists or pedestrians. Sign spinners are defined by the possession of a portable sign with a commercial message, regardless of whether or not the sign is being flipped, spun, or otherwise moved in a manner intended to attract attention.
"Subdivision sign"means a temporary sign located on the premises of a subdivision or tract housing development located within the city, or whose message (if commercial in nature) refers or pertains to such a project.
"Suspended sign"means a sign attached to or suspended from the underside of an arcade, canopy, porte cochere or marquee and oriented to pedestrian traffic.
"Temporary advertising devices"means flags, banners, bunting, streamers, pennants, balloons, inflatable objects and similar devices. They are designed, constructed, and intended to attract attention or convey a visual image, and they are typically made of flexible or non-rigid materials such as cloth, fabric or plastic.
"Temporary sign"means a kind of temporary advertising device, which by virtue of its construction from lightweight or flimsy materials, is not intended for, or is not suitable for, display over a period of one hundred eighty days.
"Vehicle sale sign"means one temporary sign, which is displayed, painted, or otherwise affixed to the front windshield of an automobile which is legally being sold from private property, the size of which shall not exceed the dimensions of the windshield on which it is displayed. (See also "trailer-mounted or truck-mounted sign.")
"Window sign"means a sign illuminated or otherwise painted or installed on either side of a window, including signs that are less than three feet behind a window and facing public view.
(Ord. 4950 § 3, 2010; Ord. 4968 § 53, 2011; Ord. 4984 § 4, 2013; Ord. 5018 §§ 67, 68, 70, 2015)