Any premises in which motion pictures, films, digital video images, video cassettes, slides, or similar photographic reproductions are shown as the principal use of the premises or are shown as an adjunct to some other business activity which is conducted on the premises and constitutes a significant portion of business, and wherein such films are shown an average of 20 percent or more of the establishment's regular business hours, and not to include school or public auditoriums used generally for noncommercial purposes on an infrequent basis, or