Definitions. As used in this paragraph, the following terms shall have the meanings indicated:
AWNINGShall mean a flexible covering constructed out of acrylic canvas (Sunbrella brand or similar) over a rigid or fixed canopy-like frame that is affixed to a building wall and must be of a shape and color that compliments the architecture of the building.
AWNING SIGNShall mean a sign applied directly to a flexible covering over a rigid or fixed canopy-like frame that is affixed to a building wall. An awning sign shall be considered as a sign which projects perpendicularly from a building wall for purposes of this paragraph.
BUSINESS DISTRICTShall mean the area of the Town of Kearny located within the C-1, C-2, C-3 and C-4 Zone Districts as shown on the official Zoning Map.
GROUND SIGNShall mean a freestanding sign permanently affixed, anchored or secured to the ground. They must be made out of wood, framed aluminum or any other solid traditional material.
PORTABLE SIGNShall mean a freestanding sign not permanently affixed, anchored or secured to the ground. Portable signs include sandwich signs and blackboards.
PROJECTING SIGNSShall mean any signs made out of wood, komatex (rigid plastic), or framed aluminum which shall be prohibited at height less than nine feet above the sidewalk and may not exceed 10 square feet in area.
SIGNShall mean any structure, light, letter work, model, banner, pennant, insignia, trade flag or representation or any other device used to advertise, inform or attract the attention of the public and which is designed to be seen from outside a building, excluding window displays of merchandise and informational material incidental to the display or sale of merchandise.
SIGN AREAShall mean:
a. For a sign painted upon or applied/attached to a building, the area is considered to include all lettering, wording and accompanying designs and symbols, together with the background of a different color than the natural or primary color of the building.
b. Where the sign consists of individual letters or symbols attached to or painted on a building, awning or wall, the area shall be considered to be that of the smallest rectangle or other geometric shape that encompasses all of the letters, designs or symbols.
c. Only one side of a double-faced sign will be counted in computing the area of that sign.
d. The area of a flat, irregularly shaped sign shall be the smallest plane geometric figure that will wholly contain it.
WALL SIGNSShall mean nonilluminated signs that can be made out of wood, komatex (rigid plastic), or framed aluminum.
WINDOW SIGNShall mean any sign temporarily or permanently affixed to the glass of a window or door of a business or that is visible through a window or door and placed on a regular basis within three feet of the glass.