No existing building designed, arranged or intended for or devoted to a use or occupancy not permitted under the regulations of this title for the district in which such building or premises is located shall be enlarged, extended, reconstructed or structurally altered unless such use or occupancy is changed to a use and occupancy permitted under the regulations specified by this title for such district in which said building is located; provided, however, that work done in any period of 12 months on ordinary structural alterations or reconstruction of walls, fixtures or plumbing not exceeding 10% of the value of the building, as determined by the Director of Community Development shall be permitted provided that the cubic volume of the building, as it existed at the time this title or amendments thereto take effect, is not increased.