For all inclusionary developments, the Affordable Housing Agency shall establish eligibility standards for persons wishing to purchase or rent affordable units. Such standards shall be consistent with the provisions of this section. The Affordable Housing Agency shall further establish procedures for administering eligibility to purchase and rent the affordable units.

In order to address the objective of providing adequate, affordable housing opportunity to those who live and/or are employed in the Township, preference may be given to those who currently live in substandard units within the Township or who work in the Township and reside elsewhere.

The Affordable Housing Agency shall have the primary responsibility for developing and implementing an affirmative marketing program which furthers the provisions of this section. The Affordable Housing Agency may itself develop the program or may require the developer to formulate a written affirmative marketing program. Affirmative marketing programs formulated by the developer shall be submitted to the Affordable Housing Agency for approval prior to implementation.

The affirmative marketing program shall be realistically designed to ensure that low- and moderate-income persons are informed of the housing opportunities to be provided. It shall include advertising and other outreach activities realistically designed to reach low- and moderate-income persons who reside or work in the Township and the region.

The developer shall be required to implement the affirmative marketing program, as formulated or approved by the Affordable Housing Agency, and shall furnish evidence of the marketing efforts to the Affordable Housing Agency.