Signs in the Township of Weehawken should be regulated in a manner that supports and compliments the land use objectives of the Weehawken Master Plan and this Zoning Ordinance. It is the purpose of this section to provide for signage that will (a) enhance the aesthetic appearance of the community, (b) maintain a vibrant urban character, (c) support property values and business opportunity, (d) preserve scenic areas, and (e) facilitate the safe and orderly flow of vehicular and pedestrian traffic throughout the community. The regulations hereafter set forth are intended to prohibit signs that, by reason of their size, location, construction, or manner of display, will endanger the public health, safety and welfare, create a sense of urban blight or visual clutter, or obstruct visibility necessary for traffic safety. To achieve these goals, the administering agency shall ensure that permitted signs are compatible with their immediate surroundings and zoning district and are legible for the circumstances in which they are displayed.