As used in this article, the following terms shall have the meanings indicated:
SIGNAny board, placard, poster, figure, device, or other object which has the effect of or is used, or intended to be used, to advertise, convey information, to stand for a work phase, operation or service, or to attract or divert attention when the sign is in view of the general public (persons who are not on the property or premises where the sign is located), including but not limited to every flag(s), banner, pennant, spinner, streamer, moored blimp, balloon or other windblown or inflatable thing(s), any moving or animated sign, device or thing(s), any beacon or other light or series of lights (other than for illumination only), whether single or multicolored and whether stationary, moving or flashing, or any frame, letter, image, character, mark, plane, point, design, picture, stroke, stripe, symbol, trademark or reading matter.
A. ATTRACTOR SIGNPinwheel(s), flag(s), banner(s), pennant(s), spinner(s), streamer(s), balloon(s), or moored blimp or other windblown or inflatable object(s), whether displaying any words or graphics.
B. COMMERCIAL SIGNAny sign belonging to or controlled by the owner or occupant of a building or premises which is used to identify the building or premises or the products or services sold therein or thereon.
C. ELECTION SIGNAny sign that advertises a candidate or an issue that is to be voted on in a local, state or federal election process.
[Added at time of adoption of Code (see Ch. 15, Art. II; Ch. 305, Art. I)]
D. FLASHING SIGNAny sign, the illumination of which is not kept stationary or constant in intensity at all times when in use, except an illuminated sign which indicates the temperature, date, or similar public service information shall not be considered flashing sign.
E. FREESTANDING SIGNAny sign self-supported by a pole or post and not attached to any building, wall, or fence, but in a fixed location.
F. GROUND SIGNAny outside sign identifying a development business, service, or home (such as a shopping area or housing development), the bottom of which is attached directly and permanently to the ground and physically separated from any other structure.
G. INDIRECTLY ILLUMINATED SIGNAny illuminated, nonflashing sign whose illumination is derived from an external artificial source so arranged that no direct rays of light are projected from such source into any residential district or public street.
H. INSTRUCTION SIGNAny sign conveying instructions in respect to the premises on which it is maintained, such as "entrance," "exit," "no trespassing," "danger" or similar signs.
I. INTERNAL ILLUMINATIONWhere the light source is concealed or contained within a graphic itself and which becomes visible in darkness by shining through a surface.
K. OUTDOOR ADVERTISING STRUCTURESAny poster, panel, billboard, painted bulletin or other structure, device, surface, or display used for advertising purposes which is not located on the premises of the business advertised.
L. PRIVATE DIRECTIONAL SIGNAny sign not used for advertising but giving directions only, for accommodations, services, traffic routing, industries, churches, schools, parks, historic buildings or features located in or adjacent to the Town of Delmar, and temporary directions to real estate projects.
O. SIGN AREAThe facing of a sign, including copy, insignia, background, structural supports, and borders. The structural supports shall be excluded if they do not constitute a major part of the sign or if the structure is not used to identify or attract attention to the business or product.
P. TEMPORARY SIGNIncludes any sign that exceeds the number of permanent signs approved for a place or business, regardless how that is mounted, affixed or displayed. This may include, but is not limited to, A-frame signs or any sign that is considered portable or movable, and those with surfaces intended for a short lifespan, such as plastic or wood, cloth or banners, cardboard or poster board, etc.
Q. TRAFFIC CONTROL SIGNA sign regulating traffic which has been erected by governmental officers having jurisdiction over the public right-of-way.
R. WALL SIGNA sign attached parallel to the exterior surface of a building.