Notice of any public hearing required under the terms of this title shall be given at least 10 days prior to the first hearing by at least one publication in a newspaper of general circulation within the city and by the U.S. Mail, postage prepaid, to all persons whose name and address appear on the latest adopted tax roll as owning property within a distance or of not less than 300 feet from the exterior boundaries of the area subject to the hearing (Government Code Section 65090).