Notice of any public hearing required under the terms of this title shall be given at least 10 days prior to the first hearing by at least one publication in a newspaper of general circulation within the city, and by the U.S. Mail, postage prepaid, to all persons whose name and address appear on the latest adopted tax roll as owning property within a distance of not less than 300 feet from the exterior boundaries of the real property subject to the hearing. If there is no newspaper of general circulation, in lieu of publication, the public hearing notice shall be posted in three public places in the city in accordance with Government Code Section 65090.