A brief notice of the memorialized decision shall be published in the official newspaper of the Borough or a newspaper of general circulation in the Borough. Such publication shall be arranged by the secretary of the municipal agency provided nothing contained in this chapter shall be construed as preventing the applicant from arranging such publication if he/she so desires. The Borough shall charge the applicant the cost of said publication. The period of time in which an appeal of the decision may be made shall run from the first publication of the decision, whether arranged by the municipality or the applicant.