104: SIGNS
(Ord. 2085, § 2 (part), 2011; Ord. 1987, (part), 2006; Ord. 1624, (part), 1993)
It is unlawful for a sign to be placed, erected, moved, reconstructed or altered unless made to comply with the provisions of this title.
(Ord. 2085, § 2 (part), 2011)
All signs which are not exempted by Section 19.104.100 require a sign permit to be approved by the Director. The Director shall review and approve, approve with conditions or deny the application within thirty calendar days from receiving an application for a sign.
(Ord. 2085, § 2 (part), 2011)
An application for sign approval shall, in addition to information required in Chapter 19.12, contain information regarding the size, color and samples, illumination intensity and type, materials, number, location, type of signs, and the location of the business on the site.
(Ord. 2085, § 2 (part), 2011)
The Approval Body shall review the sign application to ensure that the following criteria are met:
(Ord. 2085, § 2 (part), 2011)
The Building Inspector or Planner shall have the authority to review the light intensity of all illuminated signs with the power to require reduction of the light intensity to ensure that the sign's illumination does not exceed the illumination standards as regulated by Section 19.104.230.
(Ord. 2085, § 2 (part), 2011)
A decision by the Approval Body regarding the approval or revocation of a sign permit or removal of a sign may be appealed pursuant to Chapter 19.12.
(Ord. 2085, § 2 (part), 2011)
No sign or other advertising structure shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window, fire escape, driveway, sidewalk or bike path.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
The following signs do not require a permit from the City, providing they comply with the following regulations:
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
The following signs are not permitted in the City:
(Ord. 2085, § 2 (part), 2011)
Any business regulated by the Monta Vista Design Guidelines, Heart of the City Specific Plan or any area regulated by a specific plan shall be subject to the sign regulations contained within those plans. For all sign regulations not addressed in the Special Planning District plans, the requirements of this chapter will apply.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
Table 19.104.140 sets forth the rules, regulations and processing applicable to permanent wall signs.
Table 19.104.150 sets forth the rules, regulations and processing applicable to Permanent Window Signs, Blade Signs & Logos, Symbols or Insignias.
Table 19.104.160 sets forth the rules, regulations and processing applicable to Ground Signs.
Table 19.104.170 sets forth the rules, regulations and processing applicable to Gasoline Station Signs.
Table 19.104.180 sets forth the rules, regulations and processing applicable to Electronic Readerboard Signs, Changeable Copy Signs, Exposed & Visible Neon Signs, Decorative Statuary and Beverage Container Recycling Signs.
Table 19.104.190 sets forth the rules, regulations and processing applicable to Signs in and near Residential Districts.
Table 19.104.200 sets forth the rules, regulations and processing applicable to Freeway Orientation of Signs.
(Ord. 16-2149, § 9, 2016)
Existing ground signs that have been designated by the City as Landmark Signs (see Appendix B: Landmark Signs) are exempt from the Nonconforming Sign regulations in Section 19.104.310.
(Ord. 2085, § 2 (part), 2011)
Although the aesthetic appearance of signs is subjective, the City recognizes that certain basic design guidelines are needed in order to maintain the City's high quality appearance. The following criteria shall be incorporated into the design of signs.
(Ord. 21-2234, Att. A (§ 9, part), 2021; Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
A. Unless otherwise provided for in this chapter, it is unlawful for any person to, place, paint, mark, or write on, post, attach or otherwise affix, any temporary sign to or upon any public property, including but not limited to:
• sidewalk, crosswalk, curb, curbstone, fence, wall,
• public playground equipment and/or facilities,
• street lamp post, hydrant, tree, shrub, tree stake or guard,
• railroad bridge or crossing,
• pole for electric light or power or telephone or telegraph (or other communication service) or upon any fixture of the fire alarm or police telegraph system or upon a lighting system,
• public bridge,
• drinking fountain,
• street sign, traffic sign,
• traffic control pole or cabinet,
• utility transformer vaults, or
• Any other building, structure or device permanently affixed on public property.
B. It is unlawful for any person to place, post or otherwise affix, any temporary sign, in the public right-of-way, except as provided in this chapter. The public right-of-way generally includes the median, street, gutter, curb, sidewalk and landscaped strip on public property.
C. Unless otherwise provided for in this chapter, all temporary signs shall comply with the following:
| Use/Zoning | Size Maximum Area | Maximum Height | Time Period | Location | Review Criteria |
|---|---|---|---|---|---|
| All | 4 s.f. perside | 3 ft. | All signs may only be displaye d between sunrise and sunset | • Shall not be located on the street or on street medians. • May only be located in the public right-of-way of residential or institutional districts. For Political Signs see Section 19.104.250(C). • Shall maintain 36 inches of clear and continuous width along a sidewalk or pathway plus any other area needed for handicapped accessibility. • All parts of the sign shall be set back minimum 18 inches from the face of the curb or from the edge of the street, bicycle or vehicle travel lane, whichever is the greatest distance from the edge of the street, bicycle or vehicle travel lane. | • Two sides maximum • Shall not be illuminated. • Shall not restrict in any way the safe vision of any vehicular or pedestrian traffic or obstruct any directional or safety signs permitted by the City. |
D. Unless otherwise specified in this chapter, persons who place temporary signs:
E. The provisions of Section 19.104.240(B), (C), and (D) shall not be applicable to the following:
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
Table 19.104.250 sets forth the rules, regulations and processing applicable to Temporary Signs - Flags, Garage Sales, Political Signs and Subdivision Signs.
Table 19.104.260 sets forth the rules, regulations and processing applicable to Temporary Signs - Residential Real Estate, Non-residential Real Estate Signs and Project Announcement Signs.
Number of Tenants | Number of Signs Permitted |
|---|---|
20 to 27 tenants | 2 center displays |
28 tenants or more | 4 center displays |
| Maximum size | 8 s.f |
| Minimum height | 3 ft |
| Maximum height | 4 ft |
| Maximum width | 2 ft |
| Min. setback from street curb | 2 ft |
| Display Hours | Business hours only |
| Min. pedestrian walkway | 5 ft |
| Distance from: | |
| Bus stop zones and/or bus stop furniture | 15 ft |
| Disable parking zone | 4 ft |
Must not be:
| |
| S.f. = square feet; ft = feet | |
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
The Approval Body may grant an exception based upon all the following findings:
(Ord. 2085, § 2 (part), 2011)
The Director or his or her designee is empowered to enforce the provisions and requirements of this title and to remove or cause to be removed any sign or other advertising structure which has been constructed, erected, altered, relocated or maintained in violation of this title. Such powers include but are not restricted to provisions and procedures set forth in the following sections of this chapter. Decisions by the Director or his or her designee in relation to this title may be appealed as set forth in Chapter 19.12.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
Any sign which pertains to a business or occupation which is no longer using the particular sign or property, or which relates to a time which no longer applies, is prohibited and shall be removed. The structure and copy shall be blanked out or removed within thirty days after the associated business, occupation or event has vacated the premises. An abandoned sign is prohibited and the removal shall be the responsibility of the owner of the sign or the owner of the premises.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
In the event any person erects, alters, relocates or maintains a sign in violation of the provisions of this title, the sign shall be considered a public nuisance and the City Attorney is authorized to bring and prosecute an action in a court of competent jurisdiction to enjoin such person from continuing such violation. The procedures for nuisance abatement are contained in Chapter 1.09 of this Municipal Code.
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
Any person, firm, entity, or corporation violating any provisions of this title shall be deemed guilty of an infraction, and upon conviction thereof, shall be punished in the same manner as other infractions provided under Chapter 1.10 and/or Chapter 1.12 of this Municipal Code.
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)



| Use/ zoning | Number | Size Allowed area and length | Max. Area | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|---|
| Commercial & Industrial | • One sign per business with exterior frontage • One additional for: - Businesses with no ground sign and adjacent to more than one street or shopping center driveway; or - Sign directed to interior of project and not visible from any public right- of-way; or - Single tenant building pad with more than 5,000 s.f. | • 1 s.f. per linear ft of store frontage on which sign is located. • 70% of store frontage maximum • Length = total combined length of each row of sign copy • Minimum area = 20 s.f. | 200 s.f. | • No more than one wall sign per frontage • Shall not project above the roof or top of parapet, unless it is an integral part of the face of an architectural projection. • No projecting wall sign shall extend into a public right-of-way more than twelve inches. Any projecting sign shall have a vertical clearance of at least fifteen feet above a private or public vehicular roadway, alley, driveway, or parking area, and at least eight feet above a sidewalk, pedestrian mall, or landscaped area. | CDD | Meets Design Criteria in Section 19.104.220 |
| Office & Institutional | • One sign per business with exterior frontage - Businesses with no ground sign and adjacent to more than one street or major shopping center driveway; or - Sign directed to interior of project and not visible from any public right- of-way. | • 1 s.f. per linear ft. of business frontage on which sign is located. • 70% of business frontage maximum • Length = total combined length of each row of copy | 40 s.f. | Same as above | CDD | Same as above |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Use/Zoning | Number | Maximum Area | Location | Review Authority | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Permanent Window Signs | All | One or more | • Considered part of wall sign area • 25% of window surface of each storefront bay. • Neon window sign = 4 s.f. • One “open” sign less than two s.f. exempt | Perimeter neon window signage not allowed | CDD | Meets Design Criteria in Sec. 19.104.220 |
| B. Blade Signs | All except residential districts | One on each frontage up to a maximum of two | 6.5 s.f. | Between 8 ft. and 12 ft. above pedestrian walkways. | • Illuminated - CDD • Not illuminated - Exempt | Shall be pedestrian oriented only and shall meet Design Review Criteria in Sec. 19.104.220 |
| C. Logos, Symbols, or Insignia | All except residential districts | Same as Sec. 19.104.140 | 9 s.f. | Same as Sec. 19.104.140 | • Illuminated - CDD • Not illuminated - Exempt | Shall meet Design Review Criteria in Sec. 19.104.220 and restrictions in Sec. 19.104.190 |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Use/ Zoning | Number | Size Allowed Area & Length | Maximum Height | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|---|
| All non-residential areas | • One sign if minimum 100 ft. street frontage | • One s.f. per four linear ft. of street frontage. | • Eight ft. | • Corner property: Sign has to be located on street frontage with the site’s address. | CDD | • Shopping Center or multitenant commercial development with a center name shall emphasize that name |
| • Two signs if 500 ft. street frontage | • Maximum area = 100 s.f. | • Every ground sign shall be located wholly on the property for the use which the sign is advertising is located on. | • Shall meet Design Criteria in Section 19.104.220 | |||
| • V-shaped and signs with more than two faces: Area of all faces of sign = Total Sign Area. | • Street address numbers or range of numbers for businesses shall be clearly identified in numbers not less than 5 inches in height | • No portion of any ground sign shall be located closer than one foot from the public right-of-way. | ||||
| • Double faced signs: Area of larger face of sign = Total Sign Area | • No portion of any sign over three feet in height shall be located within a corner triangle or sidewalk sight triangle. | |||||
| • Maximum number of tenants on sign = six | • Signs on interior lots <200 ft. of frontage shall be located within the center 50% of the lot frontage. • Interior lots > 200 ft. of frontage shall locate ground signs no closer than 50 ft from a side property line (See Appendix A) | |||||
| • No ground sign shall be located closer than one hundred feet from any other ground sign on the same property | ||||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Type of Sign | Number | Size, Maximum Area and Allowable Area | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|
| A. Wall Sign | Same as Sec. 19.104.140 | Same as Sec. 19.104.140 | Same as Sec. 19.104.140 | CDD | • Meets Design Criteria in Sec. 19.104.220 |
| B. Ground Sign | 1 ground sign regardless of frontage | Same as Sec. 19.104.160 | Same as Sec. 19.104.160 | CDD | • Meets Design Criteria in Sec. 19.104.220 |
| C. Fuel Price Ground Sign | Fuel price sign to be incorporated into the design of the ground sign | Computes toward Allowable Ground Sign Area | See above | CDD | • Is incorporated into the design of the ground sign • Letter size of price display on fuel price sign shall not exceed minimum specifications contained in Sec. 13532 of the California Business and Professions Code • Meets Design Criteria in Sec. 19.104.220 |
| D. Fuel Price Wall Sign | If service station is not identified on ground sign, in addition to any wall sign allowed to the service station per Sec. 19.104.140, a second fuel price sign is allowed | Number of product prices on fuel price sign not to exceed eight per face. | Attached to the wall of the building facing the public street | CDD | • Same as above. |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee | |||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Use/ Zoning | Number | Size and Height | Location | Review Authority | Review Criteria | ||
|---|---|---|---|---|---|---|---|
| A. Electronic Readerboard Signs | Commercial | One sign for centers with 20 tenants or more and 50,000 s.f. of gross floor area | Same as Sec. 19.104.160 | • No closer than 500 ft from any residential district on the same street as the sign | PC | Background of electronic readerboard will be the same color as the primary background. If not practical, then a color that is complementary to the background color shall be used | |
| • Same as Sec. 19.104.160 | |||||||
| B. Change- able Copy Signs | Commercial | N/A | Included in total allowable wall sign area | N/A | CDD | Deemed necessary to the type of merchandising of that business. Shall consist of permanent sign and symbols or letters made of high quality and durable materials | |
| C. Exposed or visible neon signs | All | N/A | N/A | N/A | CDD | Shall meet Illumination Restrictions in Section 19.104.230 | |
| D. Decorative Statuary | All except residential districts | N/A | N/A | N/A | CDD | In conjunction with the overall architectural design of the building, the landscaping scheme and the sign program for the business. | |
| If not publicly visible, then exempt | |||||||
| E. Beverage Container Recycling | Where allowed | • Wall signs-as allowed by Sec. 19.104.140 | 10 s.f. maximum | N/A | N/A | • Dealer subject to provisions of California Beverage Container Recycling and Litter Reduction Act of 1986. | |
| • Ground signs- as allowed by Sec 19.104.160 | • Sign should contain information concerning a certified recycling center as described in Sections 14570 and 14571 of Public Resources Code. | ||||||
| • One building mounted sign | • Certified Redemption Center sign - subject to limitations and review procedure of zoning district where it is located. | ||||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | |||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Use/ Zoning | Number | Size Area | Height | Location | Review Authority | Review Criteria | |
|---|---|---|---|---|---|---|---|
| A. Signs near residential districts | All except residential | • Wall Sign- Same as Sec. 19.104.140 • Ground Sign - Same as Sec. 19.104.160 | • Wall Sign - Same as Sec. 19.104.140 • Ground Sign - Same as Sec. 19.104.160 | • Wall Sign - Same as Sec. 19.104.140 • Ground Sign - Same as Section 19.104.160 | No internally illuminated sign permitted within 100 ft from any residential districts except if the sign face is mounted so it is not visible to any residence within 100 ft of the sign | CDD | Shall meet design criteria specified in Sec. 19.104.220 |
| B. Name plates, streets or Unit numbers | Residential | One or more | 2 s.f. or less | N/A | N/A | CDD | |
| C. Development Identification Signs | Residential | • One sign for interior lot | 32 s.f. | 5 ft | •If one sign allowed, at major entry | CDD | • Shall contain only name and address of development. |
| • Two signs for corner development | •If two allowed, one on each street front | • Shall meet design criteria specified in Sec. 19.104.220 | |||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | |||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Areas | Number | Sign Size | Location | Approval Authority | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Wall Signs | Commercial, Industrial & Office | •1 per business/tenant in a building occupied by two or more tenants •Maximum two | See Sec. 19.104.140 | Building mounted | •Oriented to regular street system adjoining the property rather than exclusively visible from the freeway - CDD •Freeway Orientation - PC | •Applies to all signs within 660 ft. of “landscaped freeway” measured from edge of right-of-way •Signs not exempted or excluded by Sec. 5272 of the State of Cal. Business and Professions Code shall be regulated by the “Advertisers” chapter of that code. |
| B. On-site temporary signs | Commercial, Industrial & Office | Subject to Sec. 19.104.260 | Subject to Sec. 19.104.220 | Building mounted | Limited time period subject to Sec. 19.104.260 - CDD | Subject to Sec. 19.104.260 |
| C. Free- standing Signs | Commercial, Industrial & Office | Not allowed | ||||
CDD - Community Development Director; PC - Planning Commission | ||||||
(Ord. 2085, § 2 (part), 2011)
| Use/Zoning | Number | Size Maximum Area | Maximum Height | Time Period | Information Contained | Review Criteria | |
|---|---|---|---|---|---|---|---|
| A. Flags | Commercial | Number subject to approval by CDD | N/A | No more than 20 ft. above ground | •Two weeks for each special event •Shall be removed within 5 days after special event | N/A | •In conjunction with a grand opening or special promotional activity. •Comply with requirements for Special Event Banners, Promotional Devices, Portable Signs and Displays |
| Residential | Two flag poles for each model home of a new develop- ment | 4 s.f. No more than 2 sides | Same as above | One year | N/A | N/A | |
| B. Garage Sales | Residential | One on-site Three off- site | 8 s.f. | 6 ft | Length of sale | N/A | •Must be a bonafide garage sale activity as defined in Chapter 5.16 of the Municipal Code •Off-site signage subject to Section 19.104.240 |
| C. Political Signs | All | No limit | 4 s.f. No more than 2 sides | N/A | •Until 5 days after election. | N/A | •No permit required. •Subject to requirements of Section 19.104.240 •Within the public right-of-way – only allowed in the park strip in residential areas with authorization from the immediately adjacent property owner or resident |
| D. Subdivision Signs | Non- residential | Three | 32 s.f. per face | 6 ft. | •One year or until all units are sold, whichever occurs first •Extensions may be granted. | Direct customers along the most direct route through the city | •Shall comply with requirements of Section 19.104.240 and permit issued by CDD. •Application shall include a list of all other such signs including sign area and street location. •Limited to subdivisions located in Cupertino. •Two sign faces maximum. •“V” shaped signs prohibited. |
CDD = Community Development Director; S.f. = square feet; ft. = feet | |||||||
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
| Number | Size Maximum Area | Maximum Height | Time Period | Information Contained | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Residential Real Estate | •One freestanding sign per street frontage. Two signs maximum. | 4 s.f. | 6 ft. | Length of sale | N/A | •Subject to requirements of Section 19.104.240 |
| •One building mounted banner - in lieu of one freestanding sign. | 4 s.f. | N/A | See above | N/A | N/A | |
| •One offsite for sale/rent sign | 4 s.f. | N/A | Between sunrise and sunset | N/A | •Subject to requirements of Section 19.104.240 & on-site signage | |
| •Six offsite open house signs | N/A | N/A | Between sunrise and sunset | N/A | •Subject to requirements of Section 19.104.240 | |
| B. Non- residential real estate | •One freestanding sign per street frontage | 32 s.f. per face. | 6 ft. | •Length of sale or time to lease/rent. •May be installed up to thirty days prior to any tenant vacancy | •Name of real estate agent or owner, address, phone number and other pertinent information | •No more than two faces. “V” signs prohibited. May not reasonably obstruct visibility of any permanent ground sign. |
| •One building mounted banner per elevation facing an adjacent public street. | 32 s.f. per face | Same as freestanding sign | Same as freestanding sign | Same as freestanding sign | •Allowed only if no freestanding sign placed along that street frontage. Location shall comply with requirements of Section 19.104.140. | |
| •One offsite sign per street frontage •Maximum of two signs per off-site parcel. | 32 s.f. per face. | Same as freestanding sign | Same as freestanding sign | Same as freestanding sign | •On private property with approval and consent of property owner on whose property sign is to be located. Subject to requirements of Section 19.104.240 | |
| C. Project Announcement Sign | •Two freestanding signs or banners maximum | Combined area: 64 s.f. | 6 ft. | •One year or until all units are sold, whichever occurs first •Extensions may be granted | Names of project and owner, address, telephone number contact information, leasing/sale information, dates of anticipated completion and a list of contractors involved. | •New projects under construction, including subdivisions of 5 or more units. •Permit issued by CDD. •Subject to requirements of Section 19.104.240 |
CDD = Community Development Director; S.f. =square feet; ft. = feet | ||||||
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
104: SIGNS
(Ord. 2085, § 2 (part), 2011; Ord. 1987, (part), 2006; Ord. 1624, (part), 1993)
It is unlawful for a sign to be placed, erected, moved, reconstructed or altered unless made to comply with the provisions of this title.
(Ord. 2085, § 2 (part), 2011)
All signs which are not exempted by Section 19.104.100 require a sign permit to be approved by the Director. The Director shall review and approve, approve with conditions or deny the application within thirty calendar days from receiving an application for a sign.
(Ord. 2085, § 2 (part), 2011)
An application for sign approval shall, in addition to information required in Chapter 19.12, contain information regarding the size, color and samples, illumination intensity and type, materials, number, location, type of signs, and the location of the business on the site.
(Ord. 2085, § 2 (part), 2011)
The Approval Body shall review the sign application to ensure that the following criteria are met:
(Ord. 2085, § 2 (part), 2011)
The Building Inspector or Planner shall have the authority to review the light intensity of all illuminated signs with the power to require reduction of the light intensity to ensure that the sign's illumination does not exceed the illumination standards as regulated by Section 19.104.230.
(Ord. 2085, § 2 (part), 2011)
A decision by the Approval Body regarding the approval or revocation of a sign permit or removal of a sign may be appealed pursuant to Chapter 19.12.
(Ord. 2085, § 2 (part), 2011)
No sign or other advertising structure shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window, fire escape, driveway, sidewalk or bike path.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
The following signs do not require a permit from the City, providing they comply with the following regulations:
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
The following signs are not permitted in the City:
(Ord. 2085, § 2 (part), 2011)
Any business regulated by the Monta Vista Design Guidelines, Heart of the City Specific Plan or any area regulated by a specific plan shall be subject to the sign regulations contained within those plans. For all sign regulations not addressed in the Special Planning District plans, the requirements of this chapter will apply.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
Table 19.104.140 sets forth the rules, regulations and processing applicable to permanent wall signs.
Table 19.104.150 sets forth the rules, regulations and processing applicable to Permanent Window Signs, Blade Signs & Logos, Symbols or Insignias.
Table 19.104.160 sets forth the rules, regulations and processing applicable to Ground Signs.
Table 19.104.170 sets forth the rules, regulations and processing applicable to Gasoline Station Signs.
Table 19.104.180 sets forth the rules, regulations and processing applicable to Electronic Readerboard Signs, Changeable Copy Signs, Exposed & Visible Neon Signs, Decorative Statuary and Beverage Container Recycling Signs.
Table 19.104.190 sets forth the rules, regulations and processing applicable to Signs in and near Residential Districts.
Table 19.104.200 sets forth the rules, regulations and processing applicable to Freeway Orientation of Signs.
(Ord. 16-2149, § 9, 2016)
Existing ground signs that have been designated by the City as Landmark Signs (see Appendix B: Landmark Signs) are exempt from the Nonconforming Sign regulations in Section 19.104.310.
(Ord. 2085, § 2 (part), 2011)
Although the aesthetic appearance of signs is subjective, the City recognizes that certain basic design guidelines are needed in order to maintain the City's high quality appearance. The following criteria shall be incorporated into the design of signs.
(Ord. 21-2234, Att. A (§ 9, part), 2021; Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
A. Unless otherwise provided for in this chapter, it is unlawful for any person to, place, paint, mark, or write on, post, attach or otherwise affix, any temporary sign to or upon any public property, including but not limited to:
• sidewalk, crosswalk, curb, curbstone, fence, wall,
• public playground equipment and/or facilities,
• street lamp post, hydrant, tree, shrub, tree stake or guard,
• railroad bridge or crossing,
• pole for electric light or power or telephone or telegraph (or other communication service) or upon any fixture of the fire alarm or police telegraph system or upon a lighting system,
• public bridge,
• drinking fountain,
• street sign, traffic sign,
• traffic control pole or cabinet,
• utility transformer vaults, or
• Any other building, structure or device permanently affixed on public property.
B. It is unlawful for any person to place, post or otherwise affix, any temporary sign, in the public right-of-way, except as provided in this chapter. The public right-of-way generally includes the median, street, gutter, curb, sidewalk and landscaped strip on public property.
C. Unless otherwise provided for in this chapter, all temporary signs shall comply with the following:
| Use/Zoning | Size Maximum Area | Maximum Height | Time Period | Location | Review Criteria |
|---|---|---|---|---|---|
| All | 4 s.f. perside | 3 ft. | All signs may only be displaye d between sunrise and sunset | • Shall not be located on the street or on street medians. • May only be located in the public right-of-way of residential or institutional districts. For Political Signs see Section 19.104.250(C). • Shall maintain 36 inches of clear and continuous width along a sidewalk or pathway plus any other area needed for handicapped accessibility. • All parts of the sign shall be set back minimum 18 inches from the face of the curb or from the edge of the street, bicycle or vehicle travel lane, whichever is the greatest distance from the edge of the street, bicycle or vehicle travel lane. | • Two sides maximum • Shall not be illuminated. • Shall not restrict in any way the safe vision of any vehicular or pedestrian traffic or obstruct any directional or safety signs permitted by the City. |
D. Unless otherwise specified in this chapter, persons who place temporary signs:
E. The provisions of Section 19.104.240(B), (C), and (D) shall not be applicable to the following:
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
Table 19.104.250 sets forth the rules, regulations and processing applicable to Temporary Signs - Flags, Garage Sales, Political Signs and Subdivision Signs.
Table 19.104.260 sets forth the rules, regulations and processing applicable to Temporary Signs - Residential Real Estate, Non-residential Real Estate Signs and Project Announcement Signs.
Number of Tenants | Number of Signs Permitted |
|---|---|
20 to 27 tenants | 2 center displays |
28 tenants or more | 4 center displays |
| Maximum size | 8 s.f |
| Minimum height | 3 ft |
| Maximum height | 4 ft |
| Maximum width | 2 ft |
| Min. setback from street curb | 2 ft |
| Display Hours | Business hours only |
| Min. pedestrian walkway | 5 ft |
| Distance from: | |
| Bus stop zones and/or bus stop furniture | 15 ft |
| Disable parking zone | 4 ft |
Must not be:
| |
| S.f. = square feet; ft = feet | |
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
The Approval Body may grant an exception based upon all the following findings:
(Ord. 2085, § 2 (part), 2011)
The Director or his or her designee is empowered to enforce the provisions and requirements of this title and to remove or cause to be removed any sign or other advertising structure which has been constructed, erected, altered, relocated or maintained in violation of this title. Such powers include but are not restricted to provisions and procedures set forth in the following sections of this chapter. Decisions by the Director or his or her designee in relation to this title may be appealed as set forth in Chapter 19.12.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2085, § 2 (part), 2011)
Any sign which pertains to a business or occupation which is no longer using the particular sign or property, or which relates to a time which no longer applies, is prohibited and shall be removed. The structure and copy shall be blanked out or removed within thirty days after the associated business, occupation or event has vacated the premises. An abandoned sign is prohibited and the removal shall be the responsibility of the owner of the sign or the owner of the premises.
(Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
In the event any person erects, alters, relocates or maintains a sign in violation of the provisions of this title, the sign shall be considered a public nuisance and the City Attorney is authorized to bring and prosecute an action in a court of competent jurisdiction to enjoin such person from continuing such violation. The procedures for nuisance abatement are contained in Chapter 1.09 of this Municipal Code.
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
Any person, firm, entity, or corporation violating any provisions of this title shall be deemed guilty of an infraction, and upon conviction thereof, shall be punished in the same manner as other infractions provided under Chapter 1.10 and/or Chapter 1.12 of this Municipal Code.
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)



| Use/ zoning | Number | Size Allowed area and length | Max. Area | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|---|
| Commercial & Industrial | • One sign per business with exterior frontage • One additional for: - Businesses with no ground sign and adjacent to more than one street or shopping center driveway; or - Sign directed to interior of project and not visible from any public right- of-way; or - Single tenant building pad with more than 5,000 s.f. | • 1 s.f. per linear ft of store frontage on which sign is located. • 70% of store frontage maximum • Length = total combined length of each row of sign copy • Minimum area = 20 s.f. | 200 s.f. | • No more than one wall sign per frontage • Shall not project above the roof or top of parapet, unless it is an integral part of the face of an architectural projection. • No projecting wall sign shall extend into a public right-of-way more than twelve inches. Any projecting sign shall have a vertical clearance of at least fifteen feet above a private or public vehicular roadway, alley, driveway, or parking area, and at least eight feet above a sidewalk, pedestrian mall, or landscaped area. | CDD | Meets Design Criteria in Section 19.104.220 |
| Office & Institutional | • One sign per business with exterior frontage - Businesses with no ground sign and adjacent to more than one street or major shopping center driveway; or - Sign directed to interior of project and not visible from any public right- of-way. | • 1 s.f. per linear ft. of business frontage on which sign is located. • 70% of business frontage maximum • Length = total combined length of each row of copy | 40 s.f. | Same as above | CDD | Same as above |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Use/Zoning | Number | Maximum Area | Location | Review Authority | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Permanent Window Signs | All | One or more | • Considered part of wall sign area • 25% of window surface of each storefront bay. • Neon window sign = 4 s.f. • One “open” sign less than two s.f. exempt | Perimeter neon window signage not allowed | CDD | Meets Design Criteria in Sec. 19.104.220 |
| B. Blade Signs | All except residential districts | One on each frontage up to a maximum of two | 6.5 s.f. | Between 8 ft. and 12 ft. above pedestrian walkways. | • Illuminated - CDD • Not illuminated - Exempt | Shall be pedestrian oriented only and shall meet Design Review Criteria in Sec. 19.104.220 |
| C. Logos, Symbols, or Insignia | All except residential districts | Same as Sec. 19.104.140 | 9 s.f. | Same as Sec. 19.104.140 | • Illuminated - CDD • Not illuminated - Exempt | Shall meet Design Review Criteria in Sec. 19.104.220 and restrictions in Sec. 19.104.190 |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Use/ Zoning | Number | Size Allowed Area & Length | Maximum Height | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|---|
| All non-residential areas | • One sign if minimum 100 ft. street frontage | • One s.f. per four linear ft. of street frontage. | • Eight ft. | • Corner property: Sign has to be located on street frontage with the site’s address. | CDD | • Shopping Center or multitenant commercial development with a center name shall emphasize that name |
| • Two signs if 500 ft. street frontage | • Maximum area = 100 s.f. | • Every ground sign shall be located wholly on the property for the use which the sign is advertising is located on. | • Shall meet Design Criteria in Section 19.104.220 | |||
| • V-shaped and signs with more than two faces: Area of all faces of sign = Total Sign Area. | • Street address numbers or range of numbers for businesses shall be clearly identified in numbers not less than 5 inches in height | • No portion of any ground sign shall be located closer than one foot from the public right-of-way. | ||||
| • Double faced signs: Area of larger face of sign = Total Sign Area | • No portion of any sign over three feet in height shall be located within a corner triangle or sidewalk sight triangle. | |||||
| • Maximum number of tenants on sign = six | • Signs on interior lots <200 ft. of frontage shall be located within the center 50% of the lot frontage. • Interior lots > 200 ft. of frontage shall locate ground signs no closer than 50 ft from a side property line (See Appendix A) | |||||
| • No ground sign shall be located closer than one hundred feet from any other ground sign on the same property | ||||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | ||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011; Ord. 25-2277, Exh. A (part), 2025)
| Type of Sign | Number | Size, Maximum Area and Allowable Area | Location | Review Authority | Review Criteria |
|---|---|---|---|---|---|
| A. Wall Sign | Same as Sec. 19.104.140 | Same as Sec. 19.104.140 | Same as Sec. 19.104.140 | CDD | • Meets Design Criteria in Sec. 19.104.220 |
| B. Ground Sign | 1 ground sign regardless of frontage | Same as Sec. 19.104.160 | Same as Sec. 19.104.160 | CDD | • Meets Design Criteria in Sec. 19.104.220 |
| C. Fuel Price Ground Sign | Fuel price sign to be incorporated into the design of the ground sign | Computes toward Allowable Ground Sign Area | See above | CDD | • Is incorporated into the design of the ground sign • Letter size of price display on fuel price sign shall not exceed minimum specifications contained in Sec. 13532 of the California Business and Professions Code • Meets Design Criteria in Sec. 19.104.220 |
| D. Fuel Price Wall Sign | If service station is not identified on ground sign, in addition to any wall sign allowed to the service station per Sec. 19.104.140, a second fuel price sign is allowed | Number of product prices on fuel price sign not to exceed eight per face. | Attached to the wall of the building facing the public street | CDD | • Same as above. |
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee | |||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Use/ Zoning | Number | Size and Height | Location | Review Authority | Review Criteria | ||
|---|---|---|---|---|---|---|---|
| A. Electronic Readerboard Signs | Commercial | One sign for centers with 20 tenants or more and 50,000 s.f. of gross floor area | Same as Sec. 19.104.160 | • No closer than 500 ft from any residential district on the same street as the sign | PC | Background of electronic readerboard will be the same color as the primary background. If not practical, then a color that is complementary to the background color shall be used | |
| • Same as Sec. 19.104.160 | |||||||
| B. Change- able Copy Signs | Commercial | N/A | Included in total allowable wall sign area | N/A | CDD | Deemed necessary to the type of merchandising of that business. Shall consist of permanent sign and symbols or letters made of high quality and durable materials | |
| C. Exposed or visible neon signs | All | N/A | N/A | N/A | CDD | Shall meet Illumination Restrictions in Section 19.104.230 | |
| D. Decorative Statuary | All except residential districts | N/A | N/A | N/A | CDD | In conjunction with the overall architectural design of the building, the landscaping scheme and the sign program for the business. | |
| If not publicly visible, then exempt | |||||||
| E. Beverage Container Recycling | Where allowed | • Wall signs-as allowed by Sec. 19.104.140 | 10 s.f. maximum | N/A | N/A | • Dealer subject to provisions of California Beverage Container Recycling and Litter Reduction Act of 1986. | |
| • Ground signs- as allowed by Sec 19.104.160 | • Sign should contain information concerning a certified recycling center as described in Sections 14570 and 14571 of Public Resources Code. | ||||||
| • One building mounted sign | • Certified Redemption Center sign - subject to limitations and review procedure of zoning district where it is located. | ||||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | |||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Use/ Zoning | Number | Size Area | Height | Location | Review Authority | Review Criteria | |
|---|---|---|---|---|---|---|---|
| A. Signs near residential districts | All except residential | • Wall Sign- Same as Sec. 19.104.140 • Ground Sign - Same as Sec. 19.104.160 | • Wall Sign - Same as Sec. 19.104.140 • Ground Sign - Same as Sec. 19.104.160 | • Wall Sign - Same as Sec. 19.104.140 • Ground Sign - Same as Section 19.104.160 | No internally illuminated sign permitted within 100 ft from any residential districts except if the sign face is mounted so it is not visible to any residence within 100 ft of the sign | CDD | Shall meet design criteria specified in Sec. 19.104.220 |
| B. Name plates, streets or Unit numbers | Residential | One or more | 2 s.f. or less | N/A | N/A | CDD | |
| C. Development Identification Signs | Residential | • One sign for interior lot | 32 s.f. | 5 ft | •If one sign allowed, at major entry | CDD | • Shall contain only name and address of development. |
| • Two signs for corner development | •If two allowed, one on each street front | • Shall meet design criteria specified in Sec. 19.104.220 | |||||
CDD - Community Development Director; PC - Planning Commission; DRC - Design Review Committee; s.f. = square feet; ft = feet | |||||||
(Ord. 23-2247, § 1 (part), 2023; Ord. 2085, § 2 (part), 2011)
| Areas | Number | Sign Size | Location | Approval Authority | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Wall Signs | Commercial, Industrial & Office | •1 per business/tenant in a building occupied by two or more tenants •Maximum two | See Sec. 19.104.140 | Building mounted | •Oriented to regular street system adjoining the property rather than exclusively visible from the freeway - CDD •Freeway Orientation - PC | •Applies to all signs within 660 ft. of “landscaped freeway” measured from edge of right-of-way •Signs not exempted or excluded by Sec. 5272 of the State of Cal. Business and Professions Code shall be regulated by the “Advertisers” chapter of that code. |
| B. On-site temporary signs | Commercial, Industrial & Office | Subject to Sec. 19.104.260 | Subject to Sec. 19.104.220 | Building mounted | Limited time period subject to Sec. 19.104.260 - CDD | Subject to Sec. 19.104.260 |
| C. Free- standing Signs | Commercial, Industrial & Office | Not allowed | ||||
CDD - Community Development Director; PC - Planning Commission | ||||||
(Ord. 2085, § 2 (part), 2011)
| Use/Zoning | Number | Size Maximum Area | Maximum Height | Time Period | Information Contained | Review Criteria | |
|---|---|---|---|---|---|---|---|
| A. Flags | Commercial | Number subject to approval by CDD | N/A | No more than 20 ft. above ground | •Two weeks for each special event •Shall be removed within 5 days after special event | N/A | •In conjunction with a grand opening or special promotional activity. •Comply with requirements for Special Event Banners, Promotional Devices, Portable Signs and Displays |
| Residential | Two flag poles for each model home of a new develop- ment | 4 s.f. No more than 2 sides | Same as above | One year | N/A | N/A | |
| B. Garage Sales | Residential | One on-site Three off- site | 8 s.f. | 6 ft | Length of sale | N/A | •Must be a bonafide garage sale activity as defined in Chapter 5.16 of the Municipal Code •Off-site signage subject to Section 19.104.240 |
| C. Political Signs | All | No limit | 4 s.f. No more than 2 sides | N/A | •Until 5 days after election. | N/A | •No permit required. •Subject to requirements of Section 19.104.240 •Within the public right-of-way – only allowed in the park strip in residential areas with authorization from the immediately adjacent property owner or resident |
| D. Subdivision Signs | Non- residential | Three | 32 s.f. per face | 6 ft. | •One year or until all units are sold, whichever occurs first •Extensions may be granted. | Direct customers along the most direct route through the city | •Shall comply with requirements of Section 19.104.240 and permit issued by CDD. •Application shall include a list of all other such signs including sign area and street location. •Limited to subdivisions located in Cupertino. •Two sign faces maximum. •“V” shaped signs prohibited. |
CDD = Community Development Director; S.f. = square feet; ft. = feet | |||||||
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)
| Number | Size Maximum Area | Maximum Height | Time Period | Information Contained | Review Criteria | |
|---|---|---|---|---|---|---|
| A. Residential Real Estate | •One freestanding sign per street frontage. Two signs maximum. | 4 s.f. | 6 ft. | Length of sale | N/A | •Subject to requirements of Section 19.104.240 |
| •One building mounted banner - in lieu of one freestanding sign. | 4 s.f. | N/A | See above | N/A | N/A | |
| •One offsite for sale/rent sign | 4 s.f. | N/A | Between sunrise and sunset | N/A | •Subject to requirements of Section 19.104.240 & on-site signage | |
| •Six offsite open house signs | N/A | N/A | Between sunrise and sunset | N/A | •Subject to requirements of Section 19.104.240 | |
| B. Non- residential real estate | •One freestanding sign per street frontage | 32 s.f. per face. | 6 ft. | •Length of sale or time to lease/rent. •May be installed up to thirty days prior to any tenant vacancy | •Name of real estate agent or owner, address, phone number and other pertinent information | •No more than two faces. “V” signs prohibited. May not reasonably obstruct visibility of any permanent ground sign. |
| •One building mounted banner per elevation facing an adjacent public street. | 32 s.f. per face | Same as freestanding sign | Same as freestanding sign | Same as freestanding sign | •Allowed only if no freestanding sign placed along that street frontage. Location shall comply with requirements of Section 19.104.140. | |
| •One offsite sign per street frontage •Maximum of two signs per off-site parcel. | 32 s.f. per face. | Same as freestanding sign | Same as freestanding sign | Same as freestanding sign | •On private property with approval and consent of property owner on whose property sign is to be located. Subject to requirements of Section 19.104.240 | |
| C. Project Announcement Sign | •Two freestanding signs or banners maximum | Combined area: 64 s.f. | 6 ft. | •One year or until all units are sold, whichever occurs first •Extensions may be granted | Names of project and owner, address, telephone number contact information, leasing/sale information, dates of anticipated completion and a list of contractors involved. | •New projects under construction, including subdivisions of 5 or more units. •Permit issued by CDD. •Subject to requirements of Section 19.104.240 |
CDD = Community Development Director; S.f. =square feet; ft. = feet | ||||||
(Ord. 2098, (part), 2012; Ord. 2085, § 2 (part), 2011)