The purpose of this section is to enhance the use of signs in support of community development goals. It provides standards for regulation of height, size, location, number and appearance of signs, in order to preserve and enhance property values; to protect and improve the appearance of the City for residents and to attract nonresidents to live or trade; to encourage signing practices that will aid in informing the public; to prevent excessive and confusing sign displays; to reduce hazards to motorists and pedestrians; and to promote public health, safety and general welfare.