Disorderly in its competition for attention departing form a hierarchy of safety first followed by celebration, display of goods and services, promotional message, informational messages with background elements subdued. The appropriate degree of salience of informational features shall be gauged by the following hierarchal order of importance.
1.
Safety devices and hazard warnings;
3.
Displays of goods, symbols or icons;
4.
Promotional, identification, sales or marketing;
5.
Informational, regulatory, promotional or addressing; and
6.
Noninformational features designed to create a harmonious background gauged in terms of similarity, congruence, and agreement of visual traits including but not limited to:
(a)
Form treatment including shape, scale, proportion, rhythm, and balance.
(b)
Surface treatment including color palette, texture, sheen and pattern.