"Sign" means any object, device, display or structure, or part thereof situated outdoors or indoors but visible outside, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location by any means, including words, letters, figures, design, symbols, fixtures, colors, illumination or project images. (Ord. 179, 5-13-2009)