To control the size, location, character and other pertinent features of all exterior signs or signs visible from the exterior;

To promote signage which is compatible with its surroundings, orderly, readable, and which shall promote vehicular and pedestrian safety through a visually nondistracting environment.

To discourage and render unlawful signs which contribute to visual pollution and clutter thereby promoting the aesthetics of the environs.

To promote the public health, safety and welfare by minimizing signs which are of faulty construction or which are in disrepair, or which are in any other way inimical to the public safety.