Signs shall mean any device, freestanding or attached to a building or structure, or erected, painted, represented or reproduced upon or in any building or structure which displays, reproduces or includes any letter, word, name, number, modes, insignia, design, device or representation used for one (1) or more of the following purposes: to identify the premises or occupant or owner of the premises; to advertise any trade, business, profession, industry, service or other activity; to advertise any product or item; to advertise the sale or rental or use of all or any part of any premises including that upon which it is displayed; to direct vehicular or pedestrian traffic and shall include any announcement, declaration, demonstration, display, illustration, insignia or any representation used to promote the interests of any person. "Sign" shall not be construed to mean any non-illuminated sign in the interior of any structure which is not visible from the outside of the structure under normal circumstances, unless specifically designated as such in this chapter. Included in this definition are freestanding "A- frame signs" (also known as "sandwich signs") and "feather flags" (also known as "swooper flags" or "flutter flags") placed upon the sidewalk or yard of the building or business premises.

Sign—principal shall mean the primary or predominant sign on the premises displayed to identify the occupant thereof or the services rendered or a product or item available therein or a trade, business or profession carried on therein.

Sign—secondary shall mean any sign otherwise permitted by or not exempted by this section, except temporary signs, which is not a primary sign.

Sign awning/canopy shall mean a sign on or attached to a fixed or movable awning or canopy which is supported in whole or in part by the exterior of the building.

Sign flashing shall mean a self-illuminated sign on which the attached lighting is not stationary or constant in intensity or color at all times when such sign is in use. Any revolving, illuminated sign shall be considered a "flashing sign."

Sign window shall mean a sign which is mounted, painted or placed on the inside or outside of a window in such a manner that it can be viewed from the exterior of the building.

Sign flags shall mean other than official, national, State, County, or municipal flags shall be considered to be signs and shall comply with applicable regulations.

Box sign shall mean a sign illuminated from its interior upon which lettering and/or symbols are applied or affixed.

Individual letter signs shall mean a sign having no frame, or border, mounted or placed on a facade, an awning or in any other manner permitted in this section, which is comprised of: a) a logo; b) separate individual letters which, taken together convey the purpose intended by the sign, which may or may not be illuminated.

Projecting sign shall mean a sign not parallel to the facade of a building extending more than twelve (12) inches beyond the face of the building.

Signs, temporary shall mean temporary signs and shall include all signs erected for special events used to direct attention to an individual, a business, a product, a commodity or a service conducted, sold or offered on the premises or elsewhere. Such signs shall include banners, streamers of flags, pennants or other similar devices strung across, upon, over or along any premises or building.

Sign area.