A consistent, compatible facade and massing is essential to relate on-site development with the area. New buildings are encouraged to incorporate such building elements as entrances, corners, graphic panels, display windows, etc., as a means to provide a visually attractive environment. There shall be an established architectural theme for the mixed-use buildings within the CBD, which includes facade treatments, signage, light poles, benches and other design elements. The following standards shall apply:
a. The use of materials, roofing, trim, siding, signs, window and door elements shall be consistent with traditional architectural styles. All facades must be treated with the same architectural facade treatment, which shall consist of brick, finished masonry, stone, wood or a combination thereof.
b. Multi-tenant buildings shall provide varied facade treatments on storefronts and such elements as noted below for all ground floor tenants. Upper floors shall be coordinated with ground floors through complementary materials and colors.
c. A human scale of development should be achieved at grade and along street frontages through the use of such elements as windows, doors, columns, awnings and canopies. Design emphasis should be placed on primary building entrances. They should be vertical in character, particularly when there is the need to provide contrast with a long linear building footprint, and such details as pillars, columns and framing should be utilized to reinforce verticality.
d. Cornices, awnings, canopies, flagpoles, signage and other ornamental features should be encouraged as a means to enhance the visual environment. Such features may be permitted to project over pedestrian sidewalks, with a minimum vertical clearance of eight and one-half (8.5) feet, to within three (3) feet of a curb.
e. A variety of building materials may be appropriate. Masonry, which works well at the base of a building, can vary in size, color and texture and enables the provision of a decorative pattern or band. Above twelve (12) feet, it can be substituted with other complementary materials.
f. The use of fabric or metal canopies is to be encouraged, especially over storefronts, at entrances or over display windows.