Any applicant who is required to obtain site plan approval, as defined herein, may submit to the Board, for informal discussion, concept plan information, maps and other appropriate materials, for the purpose of determining applicability and general conformance of the proposed development or improvement to the standards and regulations applicable to the development. Such concept plan information, upon written request by the applicant, may be submitted at, or prior to, a regular meeting of the Board or at such other meetings and under such conditions as the Board may establish.