Any person may file a complaint if there is any reason to believe a violation of this chapter exists. All such complaints must be in writing and shall be filed with the Enforcing Officer, who shall record such complaint and immediately investigate. Upon his becoming aware of any violation of any provisions of this chapter, the Enforcing Officer shall serve notice of such violation on the person committing or permitting the same, and if such violation has not ceased within such reasonable time as the Enforcing Officer has specified in such notice, he shall institute such action as may be necessary to terminate the violation.