Shall mean the Planning Board, Zoning Board of Adjustment or Zoning Officer of the Borough of Hopewell.

Shall mean any sign or message that is mounted, painted or otherwise attached to an awning or other window or door covering that is permitted by the Borough of Hopewell Zoning Ordinance.

Shall mean a sign located on or attached to any part of the surface of a bench, seat or chair placed on or adjacent to a public roadway.

Shall mean any portion of a sign structure intended to improve the physical appearance of a sign, including roofs, molding, lattice and other decorative features.

Shall mean a sign or plate listing tenants or occupants of a building and which may indicate their respective professions or business activities.

Shall mean the total wall surface, including door and window area, of a building's principal face. In computing the permitted sign area, only one face of a building may be used as the principal face.

Shall mean an illuminated sign in which the artificial light is intermittent or is not maintained in a stationary position or constant intensity. Signs lit by means, such as neon, LED or other such technology that flash or strobe.

Shall mean any sign or display not affixed to a building.

Shall mean a freestanding sign which is supported by one or more poles or braces or by a base that is in contact with the ground.

Shall mean a sign lighted by an exterior or interior artificial light source.

Shall mean any inflated display used on a permanent or temporary basis to advertise a product or event. Inflatable signs shall include all manner of balloons used for any display purpose.

Shall mean a sign designed so that characters, letters, illustrations or other graphics may be changed or rearranged without altering the background face or surface and designed for temporary or permanent display as a freestanding sign located along a public roadway.

Shall mean any use of unshielded lights used individually or in strings to attract the attention of the general public.

Shall mean a ground sign, located at specified intersections or locations along Broad Street, providing direction to nonresidential uses which are located within the Borough but are not clearly visible from Broad Street.

Shall mean a sign which is not permanently attached to the ground or other permanent structure, and can be easily transported, such as signs transported on wheels or sandwich board signs.

Shall mean a sign which is used to advertise any real property for sale, lease or rental purposes, including all temporary signs located on the property of a real estate office, and off-site directional signs used for open house advertising.

Shall mean a sign or nameplate indicating the name or address or both, of the occupants of a residential property.

Shall mean a sign erected above or on the roof of a building any part of which extends more than six inches above the facade of the building.

Shall mean any use of any lighting technology intended to attract the general public by the waving or moving of light beams.

Shall mean a hanging unlit sign that is either wholly or partially attached to a principal building.

Shall mean any temporary freestanding display located on the sidewalk or sidewalk area adjacent to a public roadway or storefront.

Shall mean every sign, including but not limited to every ground sign, roof sign, shingle sign, canopy sign, wall sign, window sign, illuminated sign and temporary sign, and including any visual display, flag or banner, used to identify or draw the attention of the public to any use, building, organization, business, product, individual or service when the same is placed so that it is clearly visible from any area open to the public.

Shall mean the total square foot content of the background upon which the lettering or display is presented. If there is no background, the sign area shall be computed as the product of the largest horizontal width and the largest vertical height of the lettering or display. This shall not be construed to include support or design enhancement features of any sign which are used solely for such purpose. For signs with two display faces, the maximum area requirement shall be permitted on each side.

Shall mean the vertical distance from the point of contact with the ground to the highest level of any portion of the sign, including support and design enhancement features.

Shall mean any portion of a sign structure designed to elevate, suspend, anchor, brace or hold a sign or design enhancement feature.

Shall mean any sign or advertising display constructed of cloth, canvas, fabric, plywood or other lightweight material and designed or intended to be displayed for a short period of time.

Shall mean the use for advertising purposes of any vehicle not involved in the transportation needs of the business advertised.

Shall mean any sign, display or other graphic attached to or integrated with a coin operated machine dispensing food, beverages, reading material, or other products.

Shall mean any sign attached to, painted upon or erected against the wall or facade of a building or structure and not extending more than six inches from the building face or facade of the structure.

Shall mean a sign maintained in or painted upon a window or door which is clearly visible to the general public from any area open to the public.