Digital signage shall only be permitted for schools, firehouses, first aid squads, public libraries and state, county and local governments.

For the purposes of this section only, "schools" are defined as public, private and parochial schools recognized and licensed by the New Jersey Department of Education and have as their prime purpose the general education of students in a full curriculum in the arts and sciences and do not include preschools, day care, trade schools, or correctional, health or any other institution not primarily concerned with the general education of students in the arts and sciences.

When digital signage is permitted on sites where other uses/activities are also occurring, the digital sign shall only advertise the activities associated with and needed by the uses permitted in Subsection 13-13.21a above.

Only one digital sign display area shall be permitted per sign structure.

Digital signage shall only be permitted on freestanding signs.

No digital sign or digital sign display area or portion thereof shall rotate, move, blink, scroll, flash, produce noise or smoke or give the illusion of movement.

No digital sign shall be erected so as to cause any visual obstruction to traffic or impair traffic control devices.

The minimum display duration shall be one minute.

There shall be no visual special effects of any kind during the transition between successive messages. The screen shall transition from one message to the next with no perceptible dimming, swiping or blanking of the display, and with no visible effects such as fade, dissolve, or other animated transition methods. The change in message shall consist of a seamless, imperceptible transition from one image to the next.

Message sequencing shall be prohibited. "Message sequencing" is a term used to describe a single thought, idea, concept, message, or advertisement for a product or service that is divided into segments and presented over two or more successive display phases of a digital sign or across two or more individual signs.

Digital signage shall not advertise or publicize any activity, use, business, product, real estate or service not located or conducted on the premises upon which such signs are located unless specifically permitted by other provisions of this chapter.

Digital signage shall be equipped with a sensor that automatically determines the ambient lighting conditions and programmed to automatically dim the digital display according to ambient light conditions such that the digital sign illumination is no greater than 0.3 footcandle over ambient lighting conditions.

Digital signage shall not shall not be larger than 32 square feet, including frames and nondigital areas.