A notice shall be mailed or delivered not less than 10 days prior to the hearing to the owner of the subject property or the owner's authorized agent, the project applicant, and to owners of properties within 300 feet of the subject property as shown on the latest equalized tax assessment role. If the number of properties exceeds 1,000, the City of Firebaugh, in lieu of a notice that is mailed or delivered, may provide a notice by placing a display notice of at least 1/8 page in at least one newspaper of general circulation at least 10 days prior to the meeting.