The total freestanding sign area within the B-2, B-3 and M-1 Zones shall not exceed 40 square feet per side, and both sides shall not be considered part of maximum total signage area of 20% of the building facade.

Two facade signs may be mounted on the front facade of the building, provided that the total area of such signs does not exceed 20% of the area of the front facade, including window and door area.

Two temporary advertising signs are permitted mounted to doors and windows, provided that the total area of such signs does not exceed 20% of the area of the front facade, including window and door area.

All signage on gas pump canopies shall be included in the maximum total signage area of 20% of the building facade.

See Subsection 23-5.2e for further information on motor vehicle establishments.