For signing purposes, private streets that serve as public thoroughfares and not just driveways may, with the approval of the director of planning, the approval of the director of building and safety, or with the approval of the city council, be considered as having qualified street frontage.
Corner commercially and industrially zoned lots which side on local residentially zoned streets, may have signs located on and facing the side street frontage, but the total area shall not exceed one square-foot of signing for each linear foot of said side street frontage.
The rear or side wall of buildings that front on or face alleys or parking areas may have wall signs.
Total sign area allotment permitted for a commercial or industrial development shall be two square feet of sign area for each one linear foot of qualified street frontage. Chargeable against the total sign area shall include, but not be limited to, wall, projecting, window, monument and freestanding signs.
Any individual commercial or industrial development may have a choice of signs, but the total sign area shall not exceed two square feet for each one linear foot of qualified street frontage, and, in addition, all signs shall be subject to the following:
A. Freestanding and monument signs are subject to the following provisions:
1. Not more than either one freestanding sign or monument sign, per qualified street frontage, shall be permitted for each development.
2. The maximum height from the ground to the top of any freestanding pole sign or monument sign shall be twenty-five feet. The maximum sign area for a freestanding sign or monument sign is one hundred and fifty square feet.
3. A permitted freestanding sign, located in a Regional Commercial Classification zone shall be a maximum height of forty feet, provided that a conditional use permit (CUP) shall be required for any sign over forty feet, up to a maximum of seventy feet above the ground upon which it is located or forty feet above the freeway roadbed, whichever is more restrictive. A permitted freestanding sign in a Regional Commercial Classification zone shall be subject to the following provisions:
a. A freestanding sign shall be located a maximum of five hundred feet from the centerline of the freeway, provided the planning commission approves a greater distance through the conditional use process.
b. A freestanding sign shall have an unobstructed line of sight to the freeway,
c. A freestanding sign shall not be located within five hundred feet of a residential zone.
d. The maximum sign area for a freestanding sign is three hundred and fifty square feet; provided the planning commission may approve a greater sign area through the conditional use permit process.
B. Roof signs shall require a conditional use permit.
C. Projecting signs shall be permitted, subject to the following provisions in the commercial and industrial zones:
1. Not more than one projecting sign shall be permitted for each development.
2. No projecting sign shall extend above the roof of the building to which it is attached.
3. The total area of a projecting sign shall not exceed the maximum of two square feet for each linear foot of qualified street frontage.
D. Wall signs are permitted in commercial and industrial zones, subject to the following provisions:
1. Wall signs made entirely of paper shall be prohibited.
2. The total area of all wall signs shall not exceed thirty-three percent of the area of the wall on which they are located. In no instance, however, shall the total area of wall signs exceed the maximum of two square feet for each linear foot of qualified street frontage.
E. Regional shopping center signs may be controlled by the lessor and/or owner through the terms of a lease or sublease, provided they comply with the provisions of this chapter.
F. Comprehensive Sign Program. The comprehensive sign program is a program that is intended to integrate the design of signs, proposed for a development project, with the design of the structures, to create a unified architectural statement. A comprehensive sign program provides a means for defining common sign regulations for multitenant projects, to encourage the unifying design and display of multiple signs and to achieve the intent of this chapter.
1. The approval of a comprehensive sign program shall be required when any of the following circumstances exist, or when an applicant requests the approval of a comprehensive sign program:
a. Two or more separate tenant spaces are created in a building or on a project site;
b. A permanent sign is proposed for a new or existing development that does not have an approved comprehensive sign program.
c. The planning director determines that a comprehensive sign program is needed because of special project characteristics (e.g., the size of proposed signs, limited site visibility, or the location of the site relative to major transportation routes, etc.).
2. A comprehensive sign program shall be approved through the granting of a sign permit for a comprehensive sign program by the planning director.
3. A comprehensive sign program shall comply with the following standards:
a. Each sign shall enhance the overall development, be in harmony with, and relate visually to other signs included in the comprehensive sign program. It shall also enhance the structure and/or development it identifies in relation to the surrounding development.
b. The program shall accommodate future revisions that may be required because of changes in use or tenants; and
c. The program shall comply with the standards of this chapter, except that flexibility is allowed with regard to sign area, number, location, and/or height to the extent that the comprehensive sign program will enhance the overall development and will more fully accomplish the purposes of this chapter.
4. Revisions to a comprehensive sign program may be approved by the planning director if the intent of the original approval is upheld. Revisions that would substantially deviate from the original approval shall require the approval of a new comprehensive sign program.
G. Permanent Window Signs. The cumulative total area for permanent window signs displayed for a business shall not exceed twenty-five percent of the area of the window on which the signs are displayed.
H. Electronic message center signs subject to the provisions contained in Section
17.35.120.
(Ord. 1313 § 2, 1984; Ord. 1707 § 30, 2001; Ord. 1986 § 16, 2011; Ord. 2127 § 12, 2016)