It is unlawful for any person to send or distribute any harmful matter to a minor by live or recorded telephone messages.
Outdoor advertisements are a unique and distinguishable medium of advertising which subjects the general public to involuntary and unavoidable forms of solicitation.
Courts have recognized the positive relationship between advertising and consumption regarding a variety of goods and services.
Children are exposed to outdoor advertising on a regular basis simply by walking to school or playing in their neighborhood and there is no practical means of parental monitoring or limiting exposure to these public advertisements.
An ordinance restricting the placement of advertisements for live or recorded telephone messages containing any harmful matter, as defined in Section
313 of the
Penal Code, on outdoor advertising signs is a reasonable and necessary measure for the promotion of the welfare of minors exposed to such advertisements. The restrictions contained in this chapter will not unduly burden the legitimate business activities of persons transmitting, disseminating, or distributing, as a part of a commercial transaction, live or recorded telephone messages containing harmful matter.
By this chapter, the city council intends to narrowly focus its efforts on those advertisements which most directly affect minors where they live, attend school and engage in recreational activities, while protecting legitimate business activities.
The possibility of placing outdoor advertisements for telephone messages which contain harmful matter where minors live, attend school and engage in recreational activities currently threatens the public health, safety and welfare. The ordinance codified in this chapter is needed for the preservation of the public health, safety or welfare.
Said ordinance is compatible with and supportive of policies of the general plan in that the proposed prohibitions on the placement of outdoor advertisements for adult telephone messages will contribute to the public health, safety and welfare.
(Ord. 1656 § 1, 1998)