The subject tract shall be developed in accordance with an overall master plan. There shall be an established architectural theme for the buildings within the PCD District which includes facade treatments, signage, lighting, landscaping and other design elements.

Architecture should provide a coherent design theme throughout the development, using rooflines, building materials, entrance locations and massing of buildings to provide a compatible visual relationship between the various buildings and uses.

Notwithstanding paragraphs a and b herein, individual lot development shall be allowed to depart from the coherent design theme to the minimum extent necessary to allow for the use of national branding elements for the business for which the lot is being developed.