Building facades shall include architectural features, such as columns, ribs or pilaster, piers or fenestration patterns, and be subdivided and proportioned using such features as windows, entrances, arcades, arbors, etc., in such a manner as to add architectural interest and variety and avoid the effect of a single, monolithic facade of long or massive walls. A repeating pattern of facade pattern design may be used that includes color change, texture change or material module change. In combination with these, the facade face may be further detailed by inclusion of an expression of architectural or structural bays through a change in plane no less than 12 inches in width, such as an offset, reveal or projecting rib.