1. Application Of Provisions: The provisions of this chapter shall apply to the display, construction, erection, alteration, use, location and maintenance of all signs within the city; and it is unlawful hereafter to display, construct, erect or alter any sign except in conformance with provisions of this chapter except with preexisting, nonconforming conditions.
2. Limitations: Furthermore, it is unlawful to alter, maintain, enlarge any sign constructed prior to the enactment of the ordinance codified herein except in conformance with this chapter.
3. Exemptions: Except as specifically provided, the following shall be exempt from the provisions of this chapter:
   1. Signs which are not visible beyond the boundaries of the lot or parcel upon which they are located and/or from any public thoroughfare or right of way, except that such signs shall be subject to the safety regulations of the uniform building code;
   2. Official governmental notices and notices posted by governmental officers in the performance of their duties; governmental signs to control traffic or for other regulatory purposes, or to identify streets or to ward off danger. Identification or bulletin board signs accessory to governmental buildings or other facilities shall be exempt from the provisions of this chapter;
   3. The flag, pennant or insignia of any nation, organization of nations, state, country or city, any religious, civic or fraternal organization, or any educational institution; except when such are used in connection with a commercial promotion or as an advertising device;
   4. Temporary decorations or displays, when such are clearly incidental to and are customarily and commonly associated with any national, local or religious holiday or celebration;
4. Temporary or permanent signs erected by public utility companies or construction companies to warn of danger or hazardous conditions, including signs indicating the presence of underground cables, gas lines and similar devices.

For the purposes of this chapter:

ANIMATION: A visual effect used on an electronic message display through movement or semblance of movement created through a sequence of progressive changes of parts, lights or degree of lighting.

ARCHITECTURAL PROJECTION: Any permanent projection which is not intended for occupancy and which extends beyond the face of an exterior wall of a building, including roof overhangs, mansards, marquees, canopies, pilasters and the like, but not including signs.

AWNING: A movable shelter supported entirely from the building and a type which can be retracted, folded or collapsed against the face of the building.

BANNER: A sign or street graphic composed of fabric hung from a pole which is projected perpendicular from the face of a building limited to commercial and institutional establishments. Also attached to a pole at the bottom of the banner.

BILLBOARD: See definition of Off Premises Sign.

CANOPY: A permanently roofed shelter covering a sidewalk, driveway or similar area, which shelter may be wholly or partially supported by columns, poles or braces extended from the ground; provided, that in no event shall said canopy extend over the public right of way.

DISSOLVE: A mode of message transition on an electronic message display accomplished by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneously with the gradual appearance and legibility of the second message.

ELECTRIC SIGN: Any sign containing concealed lighting but not including signs illuminated by exterior light sources.

FADE: A mode of message transition on an electronic message display accomplished by varying the light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.

FLASHING: A mode of message transition on an electronic message display that appears or passes suddenly, an instant burst of light. A message displayed for less than three (3) seconds.

FRAME: A complete, static display screen on an electronic message display.

HEIGHT: The vertical distance measured from the elevation of the nearest sidewalk (or in the absence of a sidewalk from the lowest point of finished grade on the lot upon which the sign is located, but within 25 feet of the sign) to the uppermost point on the sign or sign structure.

ILLUMINATION:

Direct Illumination: Lighting by means of an unshielded light source (including neon tubing) which is effectively visible as part of the sign, where light travels directly from the source to the viewer's eye.

Indirect Illumination: Lighting by means of a light source which is directed at a reflecting surface in such a way as to illuminate the sign from the front, or the entire building facade upon which the sign is displayed.

Internal Illumination: Lighting by means of a light source which is within a sign having a translucent background silhouetting opaque letters or designs, or which is within letters or designs which are themselves made of translucent materials.

KIOSK: A small freestanding structure located within a pedestrian circulation area and intended for use as a key, magazine, flower or similar type of small shop, or etc., also housing for public telephones.

MARQUEE: A permanently roofed structure attached to and wholly supported by a building, and projecting from the building.

OFF PREMISES SIGN: A sign which directs attention to a use, business, profession or service, etc., not conducted, sold or offered upon the premises where the sign is located.

ON PREMISES SIGN: A sign which relates solely to a use, business, profession, service, etc., provided or offered upon the premises where the sign is located.

PORTABLE OR WHEELED SIGNS: A sign that is movable and temporary, constructed for the purpose of display and advertisement.

ROOFLINE: The highest point on any building including any parapet wall, not including chimneys and exhaust system housings.

SCROLL: A mode of message transition on an electronic message display where the message appears to move vertically across the display surface.

SIGN: Any writing, pictorial representation, decoration (including any material used to differentiate sign copy from its background), form, emblem or trademark, flag or banner, or any other figure of similar character. If, for any reason, it cannot be readily determined whether or not an object is a sign, the building inspector and/or city engineer shall make such determination.

SIGN FACE: The surface of a sign, upon, against or through which the message is displayed or illustrated.

SIGN, LEGAL NONCONFORMING: Any sign which was lawfully erected and maintained prior to the enactment of this chapter and any amendments thereto, and which does not conform to all the applicable regulations and restrictions of this chapter.

SIGN STRUCTURE: Any supports, uprights, braces or framework of a sign.

SIGNS, CLASSES OF:

Canopy Sign: A sign applied to or painted upon a canopy as described in this section. Such sign shall be an integral part of the canopy and have no relief.

Freestanding Sign: A sign which is supported by one or more columns, uprights, poles or braces extended from the ground or from an object on the ground, or a sign which is erected on the ground; providing that no part of the sign is attached to any part of any building, structure or pedestal sign and ground sign.

Marquee Sign: A sign depicted upon, attached to or supported by a "marquee" as defined in this section.

Projecting Sign: A sign attached to a building or extending in whole or part, twelve inches (12") or more horizontally beyond the surface of the building to which the sign is attached, but not including a "marquee sign" as defined in this section. Support structure must be perpendicular to surface of the building.

Roof Sign: A sign painted on the roof of a building, or a sign supported by poles, uprights or braces attached to the roof of a building; or a sign projecting above the roofline of a building, but not including a sign projecting from or attached to the wall face (see definition of Wall Sign).

Suspended Sign: A sign suspended from the ceiling of an arcade, marquee or canopy.

Vehicle Mounted Sign: A sign displayed upon a trailer, van, truck, automobile, bus, railroad car, tractor, semitrailer or other vehicle, whether or not vehicle is in operating condition.

Wall Sign: A sign displayed upon or against the wall of an enclosed building, where the exposed face of the sign is in a place parallel to the plane of said wall and extends not more than twelve inches (12") horizontally from the face of said wall. A sign erected upon or against the side of a roof having an angle of forty five degrees (45°) or less from the vertical, shall be considered to be a wall sign, and shall be regulated as such; provided, no portion of the sign protrudes above the wall or roof having an angle forty five degrees (45°) or less from the vertical.

Wind Sign: A sign consisting of one or more banners, flags, pennants, ribbons, spinners, streamers or captive balloons, or other objects or material fastened in such a manner as to move upon being subjected to pressure by wind or breeze.

Window Sign: A sign which is painted on, applied or attached to, or located within three feet (3') of, the interior of a window; which sign can be seen through the window from the exterior of the structure. Merchandise which is included in a window display shall not be included as part of a window sign.

SIGNS, TYPES OF:

Bulletin Board: A sign used for the purpose of notification to the public of an event or occurrence of public interest, such as a church service, political rally, civic meeting or other similar events.

Business Sign: A sign which identifies and/or directs attention to the business, profession, commodities, services, entertainment or activities conducted, sold, displayed, offered or stored on the premises where the sign is located.

Commercial Complex Sign: A sign which is used to identify a planned commercial development comprised of more than one lot and the tenants located therein.

Construction Sign: A temporary sign announcing subdivision development construction or other improvements of property by a builder, contractor or other person furnishing services, materials or labor to said premises. For the purposes of this title, a construction sign shall not be a "real estate sign" as defined in this section.

Electronic Message Display: A sign capable of displaying words, symbols, figures or images that can be electronically or mechanically changed by remote or automatic means.

Identification Sign: Means and includes the following:

1. A nameplate which establishes the identity of an occupant by listing his name and business or professional title;
2. A sign which establishes the identity of a building or building complex by name or symbol only;
3. A sign which indicates street address or combines nameplate and street address;
4. A sign which identifies an area in the city which, by reason of development, natural features, historical occurrences or common references, has or will become a landmark in the city;
5. A commemorative sign, such as a cornerstone, memorial or plaque, when such is cut into a masonry surface or constructed of bronze or other incombustible material, and is made an integral part of the structure.
6. Joint Identification Sign: A sign which serves a common or collective identification for two (2) or more businesses or industrial uses on the same lot. Such sign may contain a director to said uses as an integral part thereof, or may serve as general identification only for such development as shopping center, industrial parks and the like.
7. Neighborhood Entryway Sign: A sign allowed in subdivisions and planned unit developments as follows:
   1. Final Approval: Subdivisions or planned unit developments that have final approval and contain a minimum of five (5) acres.
   2. Number Limit: The maximum number of signs shall be one and shall be single sided.
   3. Verbiage: Sign shall be limited to the identification of the development as shown on the approved plat.

Off Premises Advertising Sign: Any off premises sign, including a billboard or general outdoor advertising device, which advertises or directs attention to a business, commodity, service or activity conducted, sold or offered elsewhere than on the same lot or within the same building upon which such sign is erected or displayed.

Real Estate Sign: A sign indicating the availability for sale, rent or lease of the specific lot, building or portion of a building upon which the sign is erected or displayed.

Supergraphic: A sign which has no relief, painted or applied to a wall of a building which is of bold and large proportion. Limited to identification signs only.

Temporary Sign: A sign banner or similar device or display which is intended for a temporary period of display for the purpose of announcing a special event, advertising or directing persons to a subdivision or other land or building development, or promoting a political campaign or special election. Said sign may be constructed of cloth, canvas, cardboard, wallboard, plywood or other light temporary material, with or without a structural frame.

STRUCTURE: Anything constructed or erected with a fixed location on the ground above grade, but not including poles, lines, cables or other transmission or distribution facilities of public utilities.

SUBDIVISION: For the purposes of this title, is defined by the subdivision ordinance of the city.

TRANSITION: A visual effect used on an electronic message display to change from one message to another.

TRAVEL: A mode of message transition on an electronic message display where the message appears to move horizontally across the display surface.

UNIFORM BUILDING CODE: The latest edition of the uniform building code published by the International Conference of Building Officials, as amended and adopted by the city council.

VIDEO: A mode of message transition on an electronic message display where the display can operate much like a television. These displays can show live video, recorded video, graphics, logos, animations and text.

The following signs shall be permitted in all zoning districts, and all applicable provisions of this chapter shall apply except that a building permit fee shall not be required.

1. Public Signs: Signs required or specifically authorized for a public purpose by any law, statute or ordinance; may be of any type, number, area, height, location or illumination authorized by law. Such signs are considered to include safety signs, danger signs and traffic signs;
2. Private Traffic Directional Signs: Signs guiding or directing vehicular or pedestrian traffic onto, off of, or within a premises when such do not exceed four (4) square feet per sign in area, and if freestanding, do not exceed six feet (6') in height, do not contain any advertising or trade name identification and are not illuminated, or internally illuminated;
3. Real Estate Signs: Temporary nonilluminated on premises real estate signs which do not exceed four (4) square feet per side in area with no more than two (2) sides and six feet (6') in height if freestanding. Such signs shall not remain in place more than seven (7) days after sale or rental of the subject property and shall be located solely on private property;
4. Informative Signs: Signs commonly associated with, and limited to information and directions related to the permitted use on the lot on which the sign is located; provided, that each sign does not exceed one hundred fifty (150) square inches in area (this category shall be interpreted to include such signs as "No Smoking", "Restrooms", "No Solicitors", "Self-Service", "Vacancy" and similar information signs);
5. Window Signs: Nonilluminated and internally illuminated window signs when the total area of such signs:
   1. Does not exceed twenty five percent (25%) of the total window area that it is placed in. Limited to one side per building,
   2. Does not exceed twenty five percent (25%) of the total allowable sign area for the premises in the specified district,
   3. Temporary posters announcing or advertising events shall be exempted from limitations on window signs;
6. Flags And Flagpoles:
   1. Flags: Flags bearing the official design of a nation, state, municipality, or educational institution;
   2. Flagpoles:
      1. Height: No flagpole may be higher than the maximum building height limitation permitted in the zoning district in which the flagpole is located or sixty feet (60'), whichever is less. Additional height may be approved through the granting of a conditional use permit.
      2. Setback: Flagpoles shall be set back a minimum of three feet (3') from property line or sidewalk whichever is more restrictive. If no sidewalk exists, then setback shall be from the sidewalk as it would be located in accordance with the adopted street cross section.
      3. Allowable Number Of Flagpoles: Three (3) permanent flagpoles per street frontage;
7. Community Event Signs: Signs advertising a nonprofit public event or city sponsored event, provided the placing of the signs shall be approved and the locations designated by city officials. These signs shall remain in place for no more than twenty one (21) days before and three (3) days after the event and may not exceed twenty (20) square feet in area. Signs in direct competition with city sponsored events shall not be permitted;
8. Identification Signs: Nonilluminated, identification signs which do not exceed four (4) square feet in total area;
9. Political Campaign/Election Signs: Signs or posters announcing the candidates seeking political office and/or political issues, and data pertinent thereto up to an area of twelve (12) square feet. These signs shall be confined to private property and located no closer than two hundred feet (200') to a polling place. These signs shall be in compliance with the standards identified in SMC 17.36.090, "Signs At Street Intersection", of this chapter;
   1. In areas where there is not a sidewalk or curb and gutter; signs must be placed a minimum of ten feet (10’) from the edge of the road surface.
      
   2. In areas where there is not a sidewalk but there is curb and gutter; signs must be placed a minimum of ten feet (10’) from the back edge of the curb and gutter.
      
10. Construction Signs: Signs advertising subdivision development, construction, alteration, or repair, announcing the names of contractors, architects, engineers and firms involved with the construction, or announcing the character of the building enterprise or the purpose for which the building is intended. Such signs shall conform with the following:
    1. Limited to on premises freestanding, wall or window signs shall not exceed sixty four (64) square feet in total area or thirty two (32) square feet per face, and shall not exceed eight feet (8') in height, and shall be removed within fourteen (14) days after completion of work,
    2. Subdivision signs announcing names of architects, engineers, contractors, developers, or other individuals, or firms involved with the subdivision of property or announcing the character of the subdivision; shall not exceed thirty two (32) square feet per side in total area per sign and shall not exceed eight feet (8') in height to top of sign;
11. Grand Opening/Closing Signs: Signs of a temporary nature announcing a grand opening or closing, or reopening of an establishment. Such signs are permitted fourteen (14) days before the event and must be removed within seven (7) days after the event, with a total time limit of thirty (30) days. Streamers, ribbons and pennants are allowed during the same time;
12. One Day Event Signs: Signs of a temporary nature which advertise an event performed by an individual or group such as a garage sale, car wash, bazaar, etc., which are displayed during the day of the event only and which are a maximum of four (4) square feet and must be on private property;
13. Residential Signs: Signs which meet the requirements of a residential sign. All signs which identify a home business or occupation must be approved at the time the business license is applied for or before the erection of the sign. A maximum of one sign per residential lot will be permitted.

The following signs shall not be permitted or maintained within Smithfield City:

1. Any sign which, by reason of its size, location, movement, content, coloring, manner or illumination constitutes a hazard to public safety by obstruction or detracting from the visibility of any official traffic control device;
2. Any sign which contains or imitates an official traffic sign or signal or contains the words "stop", "go slow", "caution", "danger", "warning", or similar words except for private traffic directional signs specifically permitted in this chapter;
3. Any sign which contains words, statements or pictures of an obscene nature;
4. Any sign or sign structure which is structurally unsafe or constitutes a hazard to safety or health by reason of inadequate maintenance or dilapidation, or is capable of causing electrical shocks to persons likely to come in contact with it;
5. Any external sign with lights which blink, flash, move, rotate, scintillate, flicker, vary in intensity or color or use intermittent electrical pulsations, except lights which are placed behind rigid, permanently affixed translucent panels and approved by conditional use. Electronic message display shall be permitted as part of a monument or freestanding sign in commercial and industrial zones if a conditional use permit is granted. Such signs may have illumination, transitions (dissolve, fade, frame and animation);
6. No person shall park any vehicle or trailer so as to be visible from a public right of way, which has attached thereto or thereon any sign or advertising device for the basic purpose of providing advertisement of products or directing people to a business or activity located on the same or nearby property or any motor vehicles or advertising on buses.
7. Any sign advertising events that are in direct competition with city sponsored events.
   

Freestanding signs in any zone shall be set back the following distances and no point on any such sign shall extend beyond the required setback line:

1. In all zones fronting Main Street from 500 North to the south city limits, freestanding signs shall be set back the following distances from a predetermined, monumented baseline located near the centerline of Main Street:
   1. 500 North to 500 South: 65.0 feet;
   2. 500 South to south city limits: 60.0 feet or to the right of way line of Main Street, whichever is greater.
2. In all commercial zones, except as listed in SMC A of this section, freestanding signs shall be set back a minimum of three feet (3') from the property line or sidewalk whichever is the more restrictive. If no sidewalk exists, then setback shall be from the sidewalk as it would be located by the adopted street cross section.
3. Freestanding signs in manufacturing zones, except as listed in SMC A of this section, shall be set back a minimum of three feet (3') from the property line or sidewalk whichever is the more restrictive. If no sidewalk exists then setback shall be from the sidewalk as it would be located by the adopted street cross section.
4. Freestanding signs in residential zones, except as listed in SMC A of this section, shall be set back a minimum of three feet (3') from the property line or sidewalk, whichever is the more restrictive. If no sidewalk exists then setback shall be from the sidewalk as it would be located by the adopted street cross section.
5. Freestanding signs in agricultural zones, except as listed in SMC A of this section, shall be set back a minimum of three feet (3') from the property line or sidewalk, whichever is the more restrictive. If no sidewalk exists then setback shall be from the sidewalk as it would be located by the adopted street cross section. Signs in commercial and manufacturing zones shall be located not less than twenty five feet (25') from any adjacent residential zones boundary line.
   

Illuminated signs shall be subject to the following conditions:

1. Any direct light used for the illumination of a sign shall be shielded so that the beams or rays of light will not shine directly onto surrounding areas.
2. Neither the direct nor the reflected light from any light sources shall create a traffic hazard or distraction to operators of motor vehicles on public thoroughfares.
3. Signs in residential and agricultural zones shall be nonilluminated, unless illumination is clearly required for safety purposes.
4. Signs in commercial and manufacturing zones may be illuminated, provided they do not shine directly into a residential zone.
5. Lights used for direct illuminated signs may extend from the sign a distance not to exceed five feet (5'), provided such lights are shielded and are on private property.
6. Individual incandescent bulb illumination which is designed to be an integral part of a sign, marquee, canopy, architectural projection, or building facade embellishment shall be permitted as provided:
   1. Frosted, translucent or diffused bulb: twenty five (25) watt maximum per bulb;
   2. Clear, transparent or bare bulb: seven and one-half (7¹/₂) watt maximum per bulb;
   3. Such light shall not blink, flash, move, scintillate, flicker, vary in intensity or color or use electrical pulsations, with the exception of those placed behind rigid, permanently affixed translucent panels and are approved by conditional use. Time-temperature-date signs incorporating the use of blinking lights shall also be permitted if a conditional use permit is granted and provided they conform to the requirements outlined in SMC 17.36.070 of this chapter.
7. As a minimum, illumination of signs shall be in compliance with the standards identified in SMC 9.24, "Outdoor Lighting", of this code.

1. Canopy:
   1. Maximum height: Fourteen feet (14').
   2. Minimum vertical clearance above sidewalk: Eight feet six inches (8'6").
   3. No part of the canopy shall extend over the public right of way.
   4. Sign shall be painted on or applied to surface of canopy. Sign or letters shall have no relief.
2. Marquees: Shall not be permitted.
3. Awning:
   1. Maximum height: Sixteen feet (16').
   2. Minimum vertical distance above sidewalk: Eight feet six inches (8'6").
   3. No part of the awning shall extend over the public right of way more than two-thirds (²/₃) the width of the sidewalk or fifteen feet (15'), whichever is less.
   4. Signs shall be painted or applied to the surface of the awning. Sign or letters shall have no relief.
   5. Permanently fixed awning shall not be permitted over public property.
4. Architectural Projection:
   1. Maximum height: Sixteen feet (16').
   2. Minimum vertical clearance above sidewalk: Ten feet (10').
   3. No part of the architectural projections shall extend over the public right of way.
   4. Sign shall not project beyond the ends of the architectural projection and/or private property.

Supergraphic shall be permitted after conditional use approval. The following regulations apply:

1. Maximum Height: No part of the supergraphic shall be located more than thirty five feet (35') above ground.
2. Maximum Sign Area: No maximum square foot area, provided the identification portion of the sign shall not exceed twenty five percent (25%) of the wall area to which the supergraphic is applied or two hundred (200) square feet, whichever is less.
   

1. Standards For Temporary Signs: Temporary signs shall not be placed in or over a public right of way, may not flash, blink, block traffic visibility, constitute a vehicular or pedestrian hazard, or cause a public nuisance of any kind. They shall not be attached to telephone poles or trees. They must be firmly secured to the building or ground. Temporary signs may be attached to existing permanent signs only for the promotional period. Temporary signs may cover or obscure an existing permanent sign only if the business has changed hands or changed names. Size of the sign may not exceed forty (40) square feet. No off-premises temporary signs are allowed.
2. Temporary Signs Requiring A Permit:
   1. Special Promotion Periods: A business may apply for six (6) special promotion periods during the calendar year. Each period may not exceed seven (7) days in length. The periods may be combined to run consecutively but may not exceed fourteen (14) days in length. A temporary sign permit is required and may be obtained upon submittal of an application available from the city. A banner or portable sign is allowed during this period.
      Special product, price, or service advertising is appropriate during these periods.
3. Temporary Signs Allowed Without A Permit:
   1. Holiday Periods: A business may advertise a special service, product or sale for 14 days during all approved state and federal holidays without a permit.
      

One banner or portable sign only is allowed during these periods. A banner or portable sign not affixed to a permanent structure may not exceed thirty-two (32) square feet. The sign must be removed by the end of the first working day after the holiday period ends. No off-premises temporary signs are allowed.

Billboards and off premises signs are permitted as follows:

1. Signs on the same street facing the same traffic flow shall not be closer together than six hundred sixty feet (660'), measured on the same side of the street. (Signs on the opposite side of the street shall not be considered for the purposes of spacing.)
2. Signs can be double faced.
3. In all areas the maximum sign area shall be one hundred (100) square feet per sign face.
4. Structures for off premises signs shall be of vertical (cantilever) steel construction and where the back is visible it shall be suitably painted or otherwise covered to present a neat appearance.
   

Commercial complex signs are permitted as follows:

1. The sign shall be used to identify a planned commercial development and the tenants located therein. The development must be an approved comprehensive development. The development can be divided into individual lots for financing purposes.
2. The approved name of the development shall be the prominent display of the sign.
3. The maximum size of the sign shall not exceed one hundred (100) square feet with an additional fifteen (15) square feet for each separately identified tenant. In no case shall the sign area exceed two hundred (200) square feet.
4. Only one commercial complex sign shall be allowed per development, except in cases where the development fronts more than one street, or the development has sufficient street frontage to allow no less than three hundred fifty feet (350') between signs, when the signs are placed no less than twenty feet (20') away from a driveway or street entering the development measured from the back of curb or the edge of driveway or street, whichever is closer. In such cases, multiple commercial complex signs may be erected after receiving approval from the planning commission.
5. On lots where commercial complex signs are erected, the total for all freestanding signs shall not exceed two hundred (200) square feet except as permitted in SMC D of this section.
   

Any wind sign which consists of pennants, ribbons, streamers, spinners or similar devices are permitted and shall conform with all setback and visibility requirements.

A business with a valid city business license may use a portable or wheeled sign during daylight hours, but the sign must be removed before dusk.

Electronic message displays shall conform to the following:

1. EMDs shall be allowed as part of a monument or freestanding sign in all commercial and industrial zones. In residential zones, EMDs shall be allowed for schools only.
2. Permits shall be required for all EMD signs pursuant to SMC 17.36.050 of this chapter. Before a permit is issued, the applicant must first obtain a conditional use permit.
3. Off premises advertising on an EMD is prohibited with the exception of public service announcements.
4. Operators of EMDs are encouraged to provide opportunities for the placement of public service announcements on their message boards.
5. The minimum spacing between EMD signs shall be one hundred feet (100').
6. Autodimming is required.
7. The minimum time for sign messages shall be three (3) to five (5) seconds.
8. A maximum of fifty percent (50%) of the EMD sign may be dedicated to electronic messaging.
9. EMD signs facing residential housing units shall not be placed such that the housing unit falls within an area formed by an arc projecting from the face of the sign at an angle of fifteen degrees (15°) and extending a distance of three hundred feet (300') in the direction of the projection.
10. EMD monument signs are not to exceed six feet (6') in height and the base shall not exceed two feet (2') in height.
11. Prohibited transitions:
    1. Flashing.
    2. Travel.
    3. Scroll.
    4. Video.
12. Permitted transitions:
    1. Dissolve.
    2. Fade.
    3. Frame.
    4. Animation, six (6) second maximum.
       

The signs described in this chapter shall be allowed as specified in table 17.36.160 of this section.

TABLE 17.36.160