Residential Uses. Residential multi-family buildings with more than 25 dwelling units shall be permitted one externally illuminated sign or one halo illuminated identification sign no greater than 20 square feet in size. It may be attached to the first floor of the building, or on or above the building entry canopy. Letters shall be of metal or wood and shall be no taller than 1.5 feet in height.

Retail Sales and/or Service uses, Banks, Restaurants, bar, brewpub, brewery, Health Clubs, and other similar uses not specifically listed herein. Each such use fronting on a public street may be permitted one exterior wall sign per street frontage. Each sign shall not exceed 10% of area of the storefront (ground floor) to which it is attached. Each sign may be internally illuminated or externally illuminated. Two additional signs from the commercial facade category below shall be permitted for this use category:

Commercial Facade Category options:

Theater Marquee. Theaters may have an internally illuminated marquee not to exceed 200 square feet.

Office, Research, Industrial. No sign on any structure shall exceed 50 square feet. Total exterior sign area shall not exceed the equivalent of 5% of the first story portion of the wall to which it is attached. One use shall be permitted no more than one sign for each street frontage. Buildings with multiple uses shall have not more than one sign per use and the aggregate area of all signs does not exceed the maximum area permitted for each street frontage.

In addition, one free-standing monument sign shall be permitted around the base of the building, giving address, building name, owner and/or major tenants, which shall not exceed 50 square feet. All signs shall be externally illuminated or halo type.

Parking Garage. One freestanding or attached sign per parking entrance may be permitted indicating the parking facility by the international parking symbol and a directional arrow. Said sign shall not to exceed eight square feet. In addition, one freestanding or attached sign per parking entrance may be permitted inside the garage entry indicating parking rates, not to exceed eight square feet. Said signs shall be located within 10 feet of the entrance. Internal illumination is permitted.

Hotel. Permitted the same signage as Office Use except that in addition, one halo illuminated sign not exceeding 50 square feet shall be permitted to be placed on the building facade at the top of the uppermost story of the building.

Awning.

Civic, Directory, Fraternal, Social Organization. A maximum of one sign per premises. A maximum of 12 square feet of total sign area is permitted per property, to be externally illuminated or halo type.

Contractor. A maximum of one sign per premises that is non-illuminated. It may not be placed closer than five feet from any lot line. A maximum of 16 square feet of total sign area is permitted per property.

Directional. Non-illuminated signs indicating traffic flow patterns and directions are permitted in all commercial zones only if found necessary by the Planning Board. A maximum of three square feet of total sign area per sign is permitted.

Monument. Permitted within the BB-2 Zone. They are subject to the following conditions: A maximum of one per premises.

Ghost Signs. Fading ads or ads greater than 20 years old painted on buildings may be permitted and encouraged to remain. They may be restored and refreshed as a nostalgic addition to the district. They shall not count toward the permitted sign are of a building. They may be externally illuminated.

Nameplate.

Political.

Portable Sandwich Signs. A total of one sign per premises in any non-R Zone. The display may occupy two sides not to exceed six square feet in total sign area per side. It shall be non-plastic, non-illuminated decorative material of either metal, wood or chalkboard and removed at the end of each business day.

Real Estate (Commercial). A total of one sign per premises in any non-R Zone. It must be displayed in a window, mounted to a building, wall or free standing. A maximum of 12 square feet in total sign area per property and non-illuminated.

Vintage Signage. Any type of signage of an iconic shop, store or business of Belleville shall be permitted to remain and be refurbished to maintain the original message. It shall not be counted toward permitted sign area for the proposed use. Replication of the original illumination is permitted.

Window Sign. Windows shall not be blocked by any paper or posters or other sign material. Stenciling and decals shall be permitted to be affixed directly on the window, not to exceed 25% of window area. Signs interior to the building that are visible through the window shall be counted toward the maximum permitted wall sign area and are not encouraged.

Free Standing, Pylon. One two sided sign Permitted for Gas Stations and Shopping Centers only. They shall be a maximum of 15 feet in height a measured grade to the top of the sign and a maximum of 50 square feet in area. They may be internally illuminated. They shall be prohibited except for utilization by gas stations and retail shopping centers.

(Editor's Note: Sections a. through r. - non-substantive lettering formatted for clarity)