The general purposes of these regulations are to protect and promote the public health, safety, comfort, convenience, prosperity and general welfare by requiring consideration and approval of a land use permit before a new Alcoholic Beverage Sales Activity will be permitted. This section alone does not allow or permit Alcoholic Beverage Sales Activities, but only applies to these activities where otherwise allowed or permitted within an applicable land use or zoning district. All new Alcoholic Beverage Sales Establishments are required to comply with the Operational Standards and objectives set forth in this Section. Notwithstanding any other provision of this Code, no new Alcoholic Beverage Sales Establishment, with the exception of Grocery Stores and Major Retailers as defined in this Section, may be established unless a conditional use permit is first obtained in accordance with the requirements of this section.