Architectural Review and Approval. No building, structure or other improvement shall be commenced, erected, placed or altered on any parcel unless the plans and specifications showing the plot layout, all exterior elevations, structural design, materials and colors, parking, signs and landscaping shall have been submitted to and approved in writing by the Architectural Review Board, which may condition its approval upon the implementation of any recommendations, limitations or determinations not in conflict with the provisions of this Section 30-19. No permit shall be issued for the new construction or substantial rehabilitation of any building, structure or other improvement covered by said provisions until approval has been granted by the Architectural Review Board. If the Architectural Review Board fails to approve or disapprove a proposed design, plan, location, or other item within 90 days after plans and specifications have been submitted, approval will not be required, and the provisions of this subsection 30-19.7 will be deemed to have been fully complied with. The requirement of approval set forth herein is in addition to, and not substituted for, any and all other restrictions herein contained.

Appeals. An applicant may appeal an adverse decision of the Architectural Review Board to the Council. Within 10 days from the mailing of the notice of decision of the Architectural Review Board, the appellant shall file an appeal in duplicate with the City Clerk, who shall immediately forward the duplicate to the Council. The appeal shall set forth the grounds relied upon by the appellant. Within 10 days following the filing of the appeal, the Council shall set the matter for hearing and shall give notice of the time and place for said hearing to the appellant. The Council may reverse or affirm, wholly or partly, the decision of the Architectural Review Board or may modify any decision or determination, or may impose such conditions as the facts warrant, and its decision or determination shall be final. Any hearing may be continued from time to time.