The administration of the Affirmative Marketing Program shall be done by the municipality and/or the designated administrative agency of affordable housing. The administration hereunder shall address the requirements of N.J.A.C. 5:93-11. Costs and expenses arising out of the implementation of activities provided under this section and N.J.A.C. 5:93-11 whether performed by the municipality or an administrative agency shall be the sole responsibility of the individual developer(s) constructing units governed by this section. The municipality and/or the designated administrative agency has the responsibility to income qualify lower income households, to place income eligible households in lower income units upon initial occupancy, to provide for the initial occupancy of lower income units with income qualified households, to continue to qualify households for reoccupancy of units as they become vacant during the period of affordability controls, to assist with the advertising and outreach to lower income households, to enforce the terms of the deed restriction and mortgage loan as per N.J.A.C. 5:93-9.1.