Filing Procedure. Applications for permits to erect or place a sign shall be submitted on forms obtainable from the Building Inspector. Each application shall be accompanied by plans showing the area of the sign; its size and character; the method of illumination if any; the exact location proposed for such sign; and in the case of an attached sign, the proposed method of fastening such sign to the building structure, the vertical distance between such sign and the curb and also between such sign and the right-of-way; and the color scheme of the sign. The application must include the name and address of the applicant, as well as the name, address and written consent of the owner of the property, and the name and address of the person, firm or corporation erecting the sign or structure; furthermore the applicant must specify whether the sign shall be an advertising sign, identification sign or directional sign.