No exception shall be made from the Chapter 37, section 37-4, "General Design and Use Regulations" unless the proposed waiver is reasonable and within the general purposes and intent of the Chapter 37 and/or the Code, and/or that literal enforcement of Chapter 37 and/or the Code is impractical and will exact undue hardship because of the peculiar conditions pertaining to a certain property and can be granted without substantial detriment to the public good and without substantially impairing the intent and purpose of the Township's Master Plan and Zoning Ordinances and redevelopment plan if applicable.