To provide designs that create and promote a sense of neighborhood through appropriate massing, scale, use of building materials and original architectural details, and fenestration.

To provide multistory buildings to be designed with horizontal and vertical articulation to facilitate an enhanced visual interest in the neighborhood's architecture, and discourage buildings that are characterized by nondescript blank walls.

To provide the use of such building materials as brick, wood, native stone and clapboard to ensure complementary visual interest such as is found in the neighborhood, and discourage use of vinyl, cement block and aluminum.