SIGN — Shall mean a name, identification, description, display or illustration which is affixed to, or printed to, or represented directly or indirectly upon a building, structure or parcel of land, and which directs attention to a person, institution, organization, activity, place, object or product of business, provided that the display of public notices, the flag, emblem or insignia of the United States of America, political unit, temporary signs or temporary display in connection with a charity drive for contributions shall not be considered signs under the provisions of this section.

ANIMATED SIGN — Shall mean a sign which has its illumination maintained at a constant intensity at the source of illumination, and the animation created by means other than the increase or decrease of said intensity at its source.

BUSINESS SIGN — Shall mean a sign which directs attention to a business, industry, profession, commodity, service or entertainment sold or offered upon the same premises where such sign is located.

DIRECTIONAL SIGN — Shall mean signs containing directional information about public places owned or operated by Federal, State or local governments or their agencies; publicly or privately owned natural phenomena, historic, cultural, scientific, educational and religious sites; and areas of natural beauty or naturally suited to outdoor recreation.

ERECT — Shall mean to construct, build, raise, assemble, place, affix, attach, create, paint, draw or in any other way bring into being or establish, but it shall not include any of the foregoing activities when performed as an incident to the change of advertising message or normal maintenance or repair of a sign or sign structure.

FLASHING SIGN — Shall mean a sign, the illumination of which is not kept constant in intensity at all times when in use.

INDIRECTLY ILLUMINATED SIGN — Shall mean any illuminated sign whose illumination is derived from an external artificial source.

MARQUEE — Shall mean a permanent roof-like shelter extending from part or all of a building face.

NAMEPLATE SIGN — Shall mean a sign which states the name or address or both of the occupant of the lot where the sign is located.

OUTDOOR ADVERTISING SIGN (BILLBOARD) — Shall mean a sign which directs attention to a business, industry, profession, commodity, service or entertainment not necessarily sold or offered upon the premises where the sign is located.

PROFESSIONAL SIGN — Shall mean a sign listing only the name and profession of the practitioner.

PROJECTING SIGN — Shall mean a sign which is attached to the building wall and extends more than 18 inches from the face of such wall.

ROOF SIGN — Shall mean a sign constructed or supported upon the roof of any building or structure.

REVOLVING SIGN — Shall mean a sign which moves in any manner by mechanical means.

SIGN AREA — Shall mean the entire area within a continuous perimeter enclosing the limits of the actual message or copy area. It does not include any structural elements outside the limits of the sign surface and not forming an integral part of the display. For projecting or double-faced signs, where the sign faces are parallel, the sign area of only one display face shall be measured in computing total sign area.

TEMPORARY SIGN — Shall mean a sign which is intended to advertise community or civic projects, real estate for sale or lease, or other special events on a temporary basis. Temporary signs advertising community or civic projects or other special events shall be permitted for a maximum of 30 days. Except for real estate and Warren Township-based nonprofit and charitable organization community or civic projects or events, all temporary signs shall require a zoning permit. (See subsection 16-25.6e.) Banners shall only be permitted as set forth in herein.

WALL SIGN — Shall mean a sign which is attached to the wall of a building with the face in a plane parallel to such wall and not extending more than 18 inches from the face of the wall.