The purpose of this chapter is to eliminate excessive and confusing sign displays that create potential hazards to motorists, pedestrians, property, to improve appearance and views within the major transportation corridors by setting requirements for the location, design, number of, size, height and lighting of signs and to preserve and improve the aesthetic values, economic prosperity, and visual qualities of Millcreek.

1. Except as provided in this Title, a sign shall not be erected, raised, moved, placed, reconstructed, extended, enlarged, or altered, unless in conformity with the regulations specified in this chapter.
2. Except for signs not regulated by this chapter, sign alterations that increase sign face square footage shall require conformance to this title.
3. Sign copy may be changed at any time without any additional approvals or permitting, providing the sign is not prohibited, no structural or electrical alterations are made to the sign, and the sign complies with applicable requirements of this chapter.
4. Any sign allowed under this chapter may contain sign copy that occupies the entire sign area or any portion hereof, and may be suitable for, or be combined with a logo.

1. Signs not specifically allowed by this chapter are prohibited. Prohibited shall include, but not be limited to the following:
   1. Snipe, feather, blower machines, streamers/pennants, inflatable signs, and mobile signs located anywhere on a property that is visible from a public right-of-way.
   2. Signs on vehicles parked within 20 feet (20’) of a public right-of-way.
   3. Pedestal signs and objects used to convey services or products sold on the premises that are located on a lot or parcel within 20 feet (20’) of a public right-of-way.
   4. Searchlights located anywhere on private property.
2. No sign shall be located on publicly owned land or inside street rights-of-way except signs required and erected by permission of an authorized public agency. Prohibited Signs located on publicly owned lands or inside street rights-of-way include, but are not limited to, handbills, posters, advertisements or notices that are fastened, placed, posted, painted or attached in any way upon any object or structure located on publicly owned land or inside street rights-of-way.

1. For the purposes of this chapter, properties that are separated by streets are not adjacent.
2. The sign requirements contained in this chapter are declared to be the maximum allowable.
3. Notwithstanding ordinances for signs located on public property, where other ordinances are in conflict with the provisions of this chapter, the most restrictive ordinance shall apply.
4. In matters of interpretation, the provisions of this ordinance shall be interpreted by the Planning Director.

1. No person shall erect, alter, relocate, or modify any sign regulated by this chapter without first obtaining a sign permit and a building permit, if required. Signs that do not require a permit and are not regulated by this chapter are as follows:
   1. Yard signs that do not exceed six feet (6’) in height or 32 square feet in area.
   2. Interior signs, not including window signs. Interior signs placed within three feet (3’) of window are considered window signs.
   3. A sign, excluding the prohibited signs listed in MKZ 18.65.030, that is not visible from the public right-of-way and not exceeding the maximum height of the tallest pole or monument sign allowed in the zone.
2. Signs for churches, schools, and private educational institutions having an academic curriculum similar to that ordinarily given in public schools shall be subject to the requirements for signs located in the C-1 zone and shall be regulated pursuant to state and federal law.

1. When a land use application on a property is submitted to the City for a conditional use permit, a rezone where a development agreement is considered, or a site plan review for a new permitted use, it shall be accompanied by a complete comprehensive sign plan showing the following on the subject property:
   1. The location of all existing or proposed signs on the property.
   2. The sign type, height, area, and setback of each existing and proposed sign on the property.
   3. A conceptual rendering of each proposed sign on the property.
   4. Renderings or photos of existing signs on the property.
2. When a separate sign application is submitted at a later date than the original land use application, the sign application shall include:
   1. The sign type, height, area, and setback of each existing and proposed sign on the property.
   2. A conceptual rendering of each proposed sign on the property.
   3. A site plan showing the location of existing and proposed signs on the property.
   4. Building elevations showing any wall signs.

1. The following shall be used when calculating sign sizes:
   1. When more than one use occupies a property, the frontage may be used to calculate the sign size for one total pole or projecting sign, not for each use. The total may then be divided between the uses.
   2. There may be any number of flat or wall signs, provided the total of all flat or wall signs does not exceed the percentage of wall area coverage allowed.
   3. A property line that abuts an interstate highway may not be used to compute sign area.
2. The height of pole and monument signs, except as otherwise specified in this chapter, shall be measured from the grade at the property line of the yard in which the sign is located.

The imprint of the sign owner and sign erector of all signs shall be in plain and public view.

1. Visibility at intersections shall be as depicted in Figure 18.65.1, and more particularly as described herein:
   1. For the purposes of this chapter, visibility at intersections is measured from the grade of the intersecting streets and located within the clear view triangle of an intersection, which is a triangular area formed by the property lines and a line connecting them at points 40 feet from the intersection or a driveway at a point formed by an extension of the two curb faces until they meet. In instances where property lines are not readily visible or established, the triangular area shall be formed by following the edge of pavement and a line connecting them at points 50 feet from the point of intersection.
   2. There shall be a minimum sign clearance of 10 feet between the ground and any part of a projecting sign or pole sign, except as provided below:
      1. Any portion of a sign structure within the clear view triangle of an intersection and nearer the ground than 10 feet may not exceed ten inches in width, thickness, or diameter.
      2. A service sign located within the clear view triangle of an intersection shall not exceed three feet (3’) in height measured from grade.
         
         Figure 18.65.1 Visibility diagram
         
         
2. Signs or other advertising structures shall not be erected at the intersection of any streets or driveways in such manner as to obstruct free and clear vision, or at any location where by reason of the position, shape or color, it may interfere with, obstruct the view of or be confused with any authorized traffic sign, signal device, or make use of the words "Stop," "Drive-in," "Danger," or any other words, phrases, symbols or characters in such manner as to interfere with, mislead or confuse vehicle operators.

1. All signs shall use materials that emulate the abutting building. All single pole signs shall include pole covers and a sign base. Pole covers and sign bases shall be constructed of brick, stone, or architectural metal panels that extend at least 3 inches beyond the pole, and that fully conceals the entirety of the sign pole structure.
2. All double pole signs over 10 feet in height shall use pole covers and base.
3. Monument signs shall include a base of 25 percent or more of the sign’s height with materials and colors that emulate the abutting building.
4. Pan channel lettering for flat/wall signs is encouraged and shall be permitted to exceed the maximum allotted area for the zone by an additional five percent (5%).

Tables 18.65-1, 18.65-2, and 18.65-3 describe which types of signs are permitted in each zoning district and provide size, location, height, and other relevant limitations that shall be applied in addition to the other standards of this Code.

1. Any sign that is illuminated shall not permit the light source to be directly visible from any ground-level vantage point on a residential property. All illuminated signs shall direct their light downward to prevent dark sky illumination.
2. If an illuminated sign is alleged to violate the requirements of this Code, the Planning Director may request a photometric assessment to measure the amount of light and to ascertain the validity of the alleged violation. If such measuring devices are available through the City, the City shall perform the assessment. If the City has no measuring devices, the complainant may provide an independent assessment though a qualified lighting professional to the Planning Director. If such light is determined to be in violation, the owner of the light shall take appropriate, corrective action as directed.
3. Lighting for signs shall meet the following standards:
   1. All illuminated signs:
      1. Any sign that is illuminated shall not permit the light source to be directly visible from any ground-level vantage point on a residential property.
      2. All lighted signs shall have stationary and constant lighting. Flashing, blinking, chasing or similarly changing lights are prohibited.
      3. The use of uplighting on signs is prohibited. All lighted signs shall direct their light downward.
      4. Except for internally illuminated logos and text, all light sources used to illuminate signage shall have color temperature equal to or less than 4,000 degrees Kelvin (4,000°K).
      5. The nighttime illuminance of an illuminated sign shall not increase ambient lighting by more than 0.2 footcandles when measured pursuant to the requirements for Sign Illuminance Studies as set forth in MKZ 18.69.040 (E).
      6. Sign illumination curfew:
         1. Where required by this code, sign illumination shall be turned off or dimmed to fifty percent (50%) of the original illumination at midnight, or the close of the business, whichever is later.
         2. Sign illumination shall remain off or dimmed until one hour before sunrise or opening of business, whichever is earlier.
   2. Externally illuminated signs:
      1. Lighting for externally illuminated signs shall be aimed and shielded so that light is directed only onto the sign face and does not trespass onto adjacent streets, roads, or properties or into the night sky.
      2. Lighting for externally illuminated signs shall be mounted at the top of the sign or within two feet (2’) of the top of a building mounted sign.
   3. Standards for internally illuminated signs:
      1. Lighting shall be limited to areas with text and logos areas.
      2. Internally illuminated signs shall use semi-opaque materials for sign copy such that the light emanating from the sign is diffused. Transparent or clear, materials are not allowed for sign copy. Pure white materials are permitted for copy and logo portions of the sign but are prohibited for any other portion of the sign. Sign backgrounds shall be made of completely opaque material.
   4. Standards for backlit signs:
      1. Backlit signs shall be designed so the light source is not visible.
      2. Backlit signs shall be designed such that harsh, direct illumination does not emanate out of the sign. Rather, the backlighting shall only allow indirect illumination to emanate from the sign. For example, signs that create a halo effect around sign copy and logos are allowed.
      3. Backlit signs shall use low lumen light sources.
   5. Violations. If an illuminated sign is alleged to violate the requirement of this Code, the Planning Director may request a photometric assessment to measure the amount of light and to ascertain the validity of the alleged violation. If such measuring devices are available through the City, the City shall perform the assessment. If the City has no measuring devices, the complainant may provide an independent evaluation to the Planning Director by a qualified professional. If such light is determined to be in violation, the owner of the light shall take appropriate, corrective action as directed.

1. On-Premise Electronic Message Centers are permitted in certain zones in Millcreek, subject to the limitations and standards as set forth in Table 18.65-4, Electronic Message Center Allowances.
2. An electronic message center shall only display static images. An electronic message center shall not display scrolling text, video images, or scintillating images. Upward illumination in such displays is not allowed. Light source shall not be seen from adjacent residential properties.
3. The minimum image display duration shall be eight seconds.
4. The maximum image transition duration shall be three seconds. Transitions from one static image shall fade out and fade or dissolve into the next static image without the use of flashing, animation, or movement.
5. All electronic message centers shall be equipped with a sensor or other programmable device that automatically determines the ambient illumination and must be programmed to automatically dim according to ambient light conditions.
6. Electronic Message Centers greater than one hundred square feet (100 sf) in area shall include physical light-blocking louvers to provide for vertical and horizontal light protected areas beyond 38 degrees of site broadcast.
7. The nighttime illuminance of an electronic message center does not increase ambient lighting by more than 0.2 footcandles when measured pursuant to the requirements for Sign Illuminance Studies as set forth in MKZ 18.69.040 (E).
8. Upon receipt of an ambient light measurement and certification that the EMC meets all applicable requirements, the City shall record a Notice of Compliance and Acknowledgement of Sign Requirements with the Salt Lake County Recorder, on the property on which the EMC is located.

1. Temporary Signs are permitted in Millcreek, subject to the limitations and standards as set forth in Table 18.65-5, Temporary Signs Table
2. All temporary signs shall be located a minimum of five feet (5’) from a property line or right-of-way line, or as noted for a particular temporary sign type, from the public right-of-way.
3. Each business may have a temporary banner sign(s) located on the building with a total maximum square footage of fifty (50) square feet unless the business encompasses a building face with over one hundred fifty (150) linear feet. Such businesses may use up to ten percent (10%) of the first-floor building face square footage, but at no time shall the combination of temporary signs equal more than thirty percent (30%) of the first-floor building face. Other banners located in the landscaping, at least five feet (5’) from the property line, with temporary independent supports shall not exceed twenty (20) square feet and shall conform to the time limits specified in MKZ 18.65.140 (D).
4. Temporary and banner signs are subject to the following display periods:
   1. Temporary banner signs may be installed on a building façade for up to six (6) months during any calendar year.
   2. Temporary grand opening signs may be installed on a building face for up to three (3) months during any calendar year. Grand-opening signs shall be allowed for any new business that obtains a new business license for the opening of a new establishment. A facility renovation requiring a building permit qualifies for a grand-opening sign.
   3. All other temporary signs, except A-frame signs, may be displayed for a total time period of 45 days during any calendar year.
   4. A minimum of 30 days shall elapse between each display period listed in this section.
   5. The display periods listed in this section apply to any temporary sign located on a building or property. Relocation of any temporary sign to another building façade or to another location on a property shall not initiate a new display period.
5. All A-frame signs shall be taken indoors at night or at the close of business. All A-frame signs shall be located at a minimum of at least one foot back from the public right-of-way. Only one A-frame sign is allowed per business, it shall include weights on the bottom and be no larger than six (6) square feet on one side.
6. All temporary signs shall be maintained in good condition, without any frayed, ripped, tattered, or faded appearance issues. Such signs are meant to be temporary with a permanent sign installed as soon as possible.
7. Construction/development Project signs shall not exceed thirty two (32) square feet. Shall not be internally lit but may include external down lighting. Such signs shall not exceed ten feet (10’) in height. Such signs may be constructed of wood (including simulated wood products) or metal with painted advertising or other professional applications, excluding paper. Such signs shall be removed within thirty (30) days of the final inspection or completion of the project.
8. Temporary window signs shall be limited to a maximum of fifty percent (50%) coverage of window area. The fifty percent (50%) shall be calculated per façade or elevation. Where paint of marker is used on the window, the area shall be measured by creating the smallest rectilinear shape that completely contains the entire message. Where one window is completely covered in signage, another window of equal or greater size shall be left free of any window signs.
9. Temporary signs for temporary uses, shall be attached to a food truck, food cart, ice cream truck, or any temporary structure approved for the temporary use. In addition, one A-frame sign is allowed subject to the standards in MKZ 18.65.140 (E).

Window signs are subject to the following standards, as illustrated in Figure 18.65.2:

1. Permanent window signs shall be made from adhesive film and be used for privacy purposes or additional design for building facades.
2. Window signs shall not cover more than fifty percent (50%) of any single window, nor more than thirty three percent (33%) of the entire surface area of a group of windows on each building face. A single window is any window, or section of windows, that is separated from another window by twelve inches (12”) or more. Any door with windows is always considered a separate window.
3. Any interior sign placed within three feet of a window is considered a window sign.
4. Window signs are limited to the first story of a building.

Figure 18.65.2 Window Sign Allowances

Off-premises signs erected along the interstate as defined by the State shall conform with the provisions of the Utah Outdoor Advertising Act.

1. Purpose. In keeping with the goals of the Millcreek General Plan to promote signs that are responsive to neighborhood character, and to improve the aesthetics of major streetscapes, the purpose of the billboard ordinance is to provide reasonable regulation of billboards in order to reduce the heights and area of future billboards, mitigate negative impacts, promote safety, protect property values, and reduce impediments for economic development and redevelopment. It is Millcreek’s policy to reduce the number and combined square footage of billboards where feasible.
2. Cap on Area of Billboards. The combined square footage of all billboards allowed in the City shall be limited to the combined square footage of billboards that existed as defined herein as of December 27, 2013, within the boundaries of the City as it was incorporated and on December 28, 2016. This cap shall automatically decrease as billboards are annexed into a municipal jurisdiction or removed and not relocated.
3. Billboards are only allowed in the C and M zones as a permitted use, subject to the additional restrictions established in this chapter.
4. Location. Billboards shall not be allowed in those locations listed in Subsection F, below, notwithstanding the underlying zone.
5. Size. Billboards shall not exceed 300 square feet, except as provided below:
   1. Signs that are intended to be viewed from an Interstate freeway travel lane shall not exceed 672 square feet.
   2. Signs oriented for viewing along State Street and located within 20 feet of the State Street right-of-way shall not exceed 672 square feet.
6. Prohibited Locations. Billboards, notwithstanding the underlying zone, shall not be permitted anywhere within 100 feet of the Main Street right-of-way, east of Interstate 215, or within 500 feet of the following intersections, as measured as a radius from the nearest property line to the intersection right-of-way line:
   1. 2000 East and 3300 South
   2. 1100 East and 3900 South
   3. 1300 East and 3900 South
   4. 2300 East and 3900 South
   5. 2300 East and Claybourne Avenue
   6. Murray-Holladay Road and Highland Drive
7. Height. The maximum height of a billboard shall be 32 feet above the grade level of the road, except as provided below:
   1. Signs that are oriented for viewing on an Interstate freeway travel lane may have a maximum height of 50 feet, but in no event shall be greater than 25 feet above freeway grade level.
   2. In the event that a billboard cannot be viewed from any residential zone, it may exceed 32 feet in height, up to a maximum height of 40 feet. In order to achieve the additional height, the billboard owner must certify as part of a building permit that the billboard meets the following requirements:
      1. The billboard is not visible from a ground-level vantage point on any property in a residential zone within 150 feet of the Residential Zone Boundary, and
      2. The billboard must be situated on the same side of the street and within 50 feet of an existing building or buildings and have no greater height than the immediately adjacent building(s).
8. Separation. The minimum distance between all billboards on the same side of the street shall be 500 lineal feet as measured along the same side of the street including intersections. All billboards must be at least 250 radial feet from any other billboard located on the opposite side of the street from where a new sign is to be located.
9. Setbacks.
   1. Setbacks from Rights-of-Way. The minimum setback shall be 5 feet to the leading edge of a billboard, including all structural and service support elements. The billboard's front-yard setback shall be measured from the future right-of-way line as indicated on the Transportation Master Plan. The closest edge of a billboard shall not project into any required setback area.
   2. Setbacks from property line. The minimum setback from any property line shall be five feet to the leading edge of the billboard, including all structural and service support elements.
   3. Setbacks from on-premise pole signs. The minimum setback between a billboard and any on-premise pole sign shall be 100 feet.
   4. Setbacks from A, R-1, R-2, R-4, and RM Zones. The minimum setback between a billboard and any Residential Zone Boundary shall be one hundred fifty feet. The minimum setback of a billboard may be reduced to 100 feet if the billboard owner certifies as part of a building permit that no portion of the proposed billboard is visible from any ground level vantage point on a property in an A, R-1, R-2, R-4, or RM zone that is within 150 feet of the proposed sign, as measured from the zone boundary line.
10. Lighting. The use of uplighting is prohibited. All lights shall direct their light downward and shall be shielded so that the lighting is confined to the sign face and the lighting source is not directly visible from any ground-level vantage point.
11. Design. Billboards shall utilize either the "mono-pole" or the "bi-pole" design and shall be continually maintained structurally and on the sign face. The back of any single-faced billboard and the structure behind the sign shall be painted a dark color. The billboard owner shall make a good faith effort to design the billboard so as to reduce and minimize the visual bulk and mass of the pole and other structural elements of the billboard. Internally illuminated billboards, electronic display, digital display, LED display, video display billboards and electronic message centers are only allowed immediately adjacent to the Interstate 15 and shall be limited to no more than one change to the copy face in a twenty-four- hour period. Two-decked billboards are prohibited in all zones.
12. Maintenance. All billboards, including the entirety of the sign area and all structural supports, shall be continuously maintained by the billboard company. Any area under the sign and all structural supports shall be continuously maintained and kept free of all animal droppings or other environmental and safety hazards by the billboard owner or the lessor of the land.
13. Relocation of Billboards to Accommodate Redevelopment. In order to accommodate the redevelopment of sites within a community reinvestment area, or any site in the City that is at least one acre in size, the City may allow the following deviations from the standards in this chapter:
    1. The minimum separation distance between billboards may be reduced to 400 lineal feet as measured along the same side of the street including intersections and may be reduced to 150 radial feet from any other billboard.
    2. The maximum height of a billboard may be increased to 40 feet in height, subject to the standards established above.
14. Credits for Removal.
    1. Prior to the removal of any billboard, the owner shall obtain a permit for the demolition of the billboard. Permits may be provided following application to the City. After any billboard is removed, the City shall create a "billboard bank account" for the sign owner.
    2. The account shall solely reflect credits for the billboard advertising space square footage as well as the date of removal, and the street address from which the billboard was removed. Any billboard credits not used within thirty-six months of their creation shall expire and be of no further value or use.
    3. A billboard owner may sell or otherwise transfer billboards and/or billboard bank account credits.
    4. The transfer of any billboard bank account credits does not extend their thirty-six-month life as provided in this section. Removal of a billboard that has two in-use advertising faces shall receive billboard bank account credits for the square footage of each sign face.
    5. Credits may not be used to enlarge any non-conforming billboard or conforming billboard, other than those billboards located immediately adjacent to the Interstate 15 freeway, along State Street, or within 20 feet of the State Street right-of-way.
15. Relocation.
    1. The owner of an existing billboard may remove an existing billboard from any site to an approved location only after a permit for relocation is obtained upon substantiation of compliance with this chapter.
    2. Prior to approval of a permit for relocation, the billboard owner (applicant) shall submit to the City a complete copy of the completed and signed lease agreement or other document to be signed by the property owner, indicating at a minimum the duration of the lease Additionally, prior to approval of a permit for relocation, the City shall by letter inform the Planning Commission chair that application for a billboard permit has been received.
    3. Billboards moved to approved locations shall conform to all billboard requirements of the new location.
    4. Billboards moved from one location to another must be installed in the new approved location within the period allotted by the International Building Code (IBC).
    5. A new billboard permit shall only be issued if the applicant has billboard bank account credits of a sufficient number of advertising face square feet for the billboard to be constructed.
    6. When the permit for construction of a new billboard is issued, the City shall deduct from the sign owner's billboard bank account the advertising face square footage used for the new billboard.
    7. If the new billboard uses less than the entire available square footage credits, any remaining square footage credits shall remain in the sign owner's billboard bank account.
16. Notice Required for Billboards Relocated Subject to State Statute.
    1. If the City receives written notice, electronic or otherwise, from a billboard owner to invoke intent, rights or benefits of any kind under Section 2(a) of UCA 10-9a-513 or under any other or future State Statute that applies in any manner to billboards or outdoor advertising, the City shall provide written notice of such request or intent to all property owners of record located within 500 feet of the property to which the sign is to be relocated or erected.
    2. Property owner notices shall be sent via first class mail within one week of receipt of notice from the billboard owner, and a copy of the notice shall be sent to the billboard owner.
17. Business Licenses Required for Billboards. Each billboard operator shall obtain a business license and paying the required fee as established in the Millcreek fee schedule.
18. Severability and Conflict. This section and its various parts are hereby declared to be severable if a court of competent jurisdiction declares any subsection, clause, provision, or portion of this section invalid or unconstitutional. No court decision will affect the validity of either this section as a whole or any parts not declared invalid or unconstitutional by that decision. If any part of this section is found to be in conflict with any other provision of the City, the most restrictive or highest standard will apply, prevail, and govern.

1. All signs and advertising structures shall be maintained in good condition.
2. Upon receipt of a courtesy notice pursuant to MKC 1.18.165 that a sign or advertising copy is not maintained in good condition, the sign owner(s) shall remove or repair the sign within thirty days. If the sign is not removed or repaired within thirty days, the owner(s) shall be given a notice of violation pursuant to MKC 1.18.170. In addition to the civil penalties listed in the notice of violation, the City may state that the sign or copy may be removed by the City at the expense of the owner(s), unless the owner removes the sign or copy within ten (10) calendar days.
3. Vacant signs.
   1. Signs relating to a product no longer available for purchase, or to a business that has closed or moved, shall be removed or the advertising copy removed within thirty days of such unavailability.
   2. Empty sign frames shall either be replaced with new signs for an active business or removed within six (6) months from the time the sign area becomes vacant.
   3. If removal does not occur voluntarily, after appropriate notice is given, the entire sign and support structure shall be taken down by the owner or may be removed by the City and all costs incurred shall be the responsibility of the property owner.

1. The City has recognized the following iconic signs:
   1. Tres Hombres non-rectilinear sign at 3298 S Highland Dr.
   2. Bowling Sign at 1376 E 3300 S
   3. Artesian Springs sign 4197 Main St.
   4. Villa Theatre Sign 3092 S Highland
   5. Dr. England Plumbing 1009 E 3300 S
2. An iconic sign may not be removed unless updated or rebuilt with the exact specifications of the original sign.
3. Iconic sign shapes may not be altered.
4. Electronic message centers may not be incorporated into an iconic sign.

1. The City Attorney shall be empowered to institute any appropriate action or proceeding in any case where any sign is erected, constructed, reconstructed, altered, repaired, converted, or maintained, or in any case where any sign is used in violation of any City ordinance, to accomplish the following purposes:
   1. To prevent such unlawful erection, construction, reconstruction, alteration, repair, conversion, maintenance, or use;
   2. To restrain, to correct or abate such violation;
   3. To abate and remove unsafe or dangerous signs. If an unsafe or dangerous sign is not repaired or made safe within ten working days after giving notice as provided in subsection B of this section, the Building Inspector or the Planning Director may at once abate and remove the sign, and the person having charge, control or benefit of any such sign shall pay to the City costs incurred in such removal within thirty calendar days after written notice of the costs is mailed to such person.
   4. Fines may also be imposed as set forth in MKZ 18.02, Enforcement.
2. Notice by the City shall mean written notice sent by certified mail to persons having charge or control or benefit of any sign found unsafe by the Building Inspector or the Planning Director.