Union Township City Zoning Code
§ 30-29.2
Affirmative Marketing Plan.
[Ord. No. 96-21 § II]
b.
The Affirmative Market Plan is a regional marketing strategy designed to attract buyers and/or renters of all majority and minority groups, regardless of sex, age or number of children, to housing units which are being marketed by a developer/sponsor, municipality and/or designated administrative agency of affordable housing. The plan will address the requirements of N.J.A.C. 5:93-11. In addition, the plan prohibits discrimination in the same, rental, financing or other services related to housing on the basis of race, color, sex, religion, handicap, age, familial status/size or national origin. The Township of Union is in the housing region consisting of Hunterdon, Somerset and Middlesex Counties. The affirmative marketing program is a continuing program and will meet the following requirements:
1.
All newspaper articles, announcements and requests for applications for low and moderate income units will appear in the following weekly newspapers/publication:
Hunterdon County Democrat.
2.
The primary marketing will take the form of at least one press release sent to the above publication and a paid display advertisement in the above newspaper. Additional advertising and publicity will be on an "as needed" basis.
3.
The advertisement will include a description of the following:
Street address of units.
Direction to housing units.
Number of bedrooms per unit.
Range of prices/rents.
Size of units.
Income information.
Location of applications including business hours and where/how applications may be obtained.
4.
All newspaper articles, announcements and requests for applications for low and moderate income housing will appear in the following neighborhood oriented weekly newspaper, religious publications and organizational newsletters within the region:
Hunterdon County Democrat.
5.
The following regional radio and/or cable television station(s), sign(s) and/or poster(s) will be used as part of the affirmative marketing program including specific employment centers within the region:
Municipal administrative building County library Developer's sales office
Major employers in region (Foster Wheeler, etc.)
6.
The following is a listing of community contact person(s) and/or organization(s) in Hunterdon, Somerset and Middlesex Counties that will aid in the affirmative marketing program with particular emphasis on contacts that will reach out to groups least likely to apply for housing within the region: Various Hunterdon County agencies.
7.
Quarterly flyers and applications will be sent to each of the following agencies for publication in their journals and for circulation among their members:
Board of Realtors in Hunterdon, Somerset and Middlesex Counties.
Applications will be mailed to prospective applicants upon request.
Additionally, quarterly informational circulars and applications will be sent to the chief administrative employees of each of the following agencies in the counties of Hunterdon, Somerset and Middlesex:
Welfare or Social Service Board
Rental Assistance Office (local office of DCA)
Office on Aging
Housing Agency or Authority
Library
Area Community Action Agencies
8.
The following is a description of the random selection method that will be used to select occupants of low and moderate income housing:
The designated housing officer is the agency under contract with Union Township to administer the affirmative marketing program. The designated housing officer has the responsibility to income qualify low and moderate income households; to place income eligible households in low and moderate income units upon initial occupancy; to provide for the initial occupancy of low and moderate income units with income qualified households; to continue to qualify households for re-occupancy of units as they become vacant during the period of affordability controls; to assist with advertising and outreach to low and moderate income households; and to enforce the terms of the deed restriction and mortgage loan as per N.J.A.C. 5:93-1.1. The municipal contact person within the Township of Union is the designated housing officer. The designated housing officer will provide counseling services to low and moderate income applicants on subjects such as budgeting, credit issues, mortgage qualification, rental/lease requirements and landlord/tenant laws. The following service providers have agreed to perform the above services:
The Township of Union designated housing officer.
Households who live or work in the COAH-established housing region may be given preference for sales and rental units constructed within that housing region. Applicants living outside the housing region will have an equal opportunity for units after regional applicants have been initially serviced. The Township of Union intends to comply with N.J.A.C. 5:93-11.7.
All developers of low and moderate income housing units will be required to assist in the marketing of the affordable units in their respective developments.
The marketing program will commence at least 120 days before the issuance of either temporary or permanent certificates of occupancy. The marketing program will continue until all low and moderate income housing units are initially occupied and for as long as affordable units are deed restricted and occupancy or re-occupancy of units continues to be necessary.
The designated housing officer will comply with monitoring and reporting requirements as per N.J.A.C. 5:93-11.6 and 12.1.[1]
[1]
Editor's Note: Former § 30-30, Required Growth Share Affordable Housing Obligation, Ord, No, 2005-13, § 1, which immediately followed this section, was repealed 10-17-2018 by Ord. No. 2018-11.