Signs constitute a separate and distinct use of the premises upon which they are placed and also affect the use of adjacent roads, streets, walkways and other properties. The provisions of this Sign Ordinance are made to establish reasonable and objective regulations for all permanent signs in this municipality which are visible to the public, in order to protect the general public health, safety, welfare, convenience and aesthetics. This Ordinance is also intended to serve the public's need to be given helpful directions, and to be informed of available products, businesses, and services.