The use of carved or sandblasted painted wood signs or foam board-type materials that appear to be carved or sandblasted painted wood signs shall be required for all ground and wall signs throughout the B-1-5, B-1-20, M, M-H, P, B-D, O and LI-2 zones, and shall be encouraged in all other zones of the Township.

Sign lighting shall be arranged and shielded to reflect light and glare away from adjoining properties and area travelers. Ground signs shall be illuminated from ground mounted sources or gooseneck lamps only, unless otherwise permitted by this section, and all such illumination of signs shall be landscaped with evergreen plantings and shall provide no more than 3,500 lumens total per sign.

Internally lighted signs shall provide a dark background and light lettering; in no case shall internally lighted signs use stark white graphics of any kind. Whenever necessary, the approving authority shall require a sample of the material to be used for any sign.

Ground signs shall be supported by one or more columns or uprights which are firmly embedded in the ground. Exposed guy wires, chains, piping, conduit or similar materials shall not be used to support any ground sign.

New sign plans for existing development shall consolidate and improve existing signs whenever possible. All changes to existing signs shall conform to all applicable provisions of this section.

The contents of any sign shall be limited to property and occupant identification, company emblem and logos, and concise messages identifying the use, product or service of the property. Unnecessarily detailed messages, descriptions and graphics are prohibited.

The total area of all columns, beams, bases and design enhancement features used in connection with a sign shall not exceed the total area of the subject sign. For the purposes of this requirement, the area of all sign support and design enhancement features shall be considered the product of the maximum horizontal and vertical measurement of the total sign structure minus the sum of the sign area and any air space located between the sign and the support and design enhancement sign features.

Signs for multi-occupancy structures shall use common sign sizes, colors, graphics and shapes whenever possible.

In addition to the sign size restrictions established by this section, the depth of any sign or related support or design enhancement feature shall not exceed two feet.