One wall sign for each permitted use provided that the area of the wall sign shall not exceed 1 1/2% of the gross floor area of the use, nor exceed 50 square feet in area, whichever is less and further provided that the length of said sign does not exceed 60% of the width of the front facade of the use. In computing permitted sign area, only one face of a building may be used as the principal face. In the case of a use located on the ground floor of a multi story building, only the first floor facade area shall be used for the purposes of calculating the permissible sign area. In the case of a multi-occupancy structure, the allowable sign area shall be distributed among occupants having street level frontage. Single tenant structures shall use the first floor facade area for the purposes of calculating the permissible sign area.

As an alternative to the signs permitted in Subsection a above, each permitted use, or group of permitted uses, may erect one ground sign not exceeding 16 square feet in area and eight feet in height, provided that the permitted use or group of permitted uses represented by the ground sign have a lot frontage of at least 100 feet in length provided that it shall not be placed within any required sight triangle and shall be a minimum of 10 feet from any curb line, and provided that the permitted total area of permitted wall, awning, and door and window signs is reduced to 50% of the maximum permitted sign size permitted in Subsection a above.

Directory of occupants signs not exceeding eight square feet in area provided that the directory located within a side or rear yard of the property or attached to the principal building facing the major street and provided the property contains five or more tenants. Permitted uses on corner lots are allowed to have a second directory sign for use on the minor road. The sign shall be no more than eight square feet in area and shall be attached to the principal building on the side facing the minor street.

Awning signs, provided the total area of the signs is consistent with the provisions of Subsection a and further provided that no wall sign is used on the property.

Window and door signs, not exceeding a total of 10 square feet in total area of all such signs for each permitted use, of which up to two square feet may be used for signs of neon or similar materials.

Signs for automobile service stations, where such uses are permitted as nonconforming uses, provided that the total area of all signs does not exceed 50 square feet and further provided that the requirements of Subsections a, b, and d are met.

In addition to all other permitted signs, banks shall be permitted up to two wall signs indicating automatic teller machine services, provided that the aggregate of the signs does not exceed 12 square feet.

For all permitted uses providing the minimum required front yard setback, one ground sign not exceeding 16 square feet in area and eight feet in height shall be permitted per lot, provided that it shall not be placed within any required sight triangle and shall be a minimum of 10 feet from any curb line, and provided that the permitted total area of allowed wall, awning, and door and window signs shall be reduced to 50% of the maximum permitted sign size allowed otherwise. Such ground sign is eligible for Site Plan Waiver provided it meets all requirements stated above.

A bench sign provided the entire sign area is no larger than seven inches by four feet.