To conserve and enhance the essential rural and residential character of the Township in order to provide for the health, safety and general welfare of all Township residents.

To maintain the Township's identity as a fundamentally low density residential community and insure that future development is compatible with, and sensitive to, existing residential areas and established neighborhoods.

To insure that new commercial development within the Township is in scale with and oriented to the shopping, service, and other needs of Township residents both in terms of design and use.

To encourage neighborhood oriented land uses in the village business districts of Gillette, Meyersville, Millington and Stirling and to insure that such development does not encroach upon surrounding residential areas and established neighborhoods.

To prohibit additional multifamily residential development in the Township unless so required by the New Jersey Council On Affordable Housing.

To uniformly encourage the upgrading and beautification of nonresidential properties throughout the Township, including improved building design, landscaping, signage, screening and other site improvements.